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Nikos Lavidas has been appointed as the new Brand President of Alfa Beta Vassilopoulos, effective August 20. As part of Ahold Delhaize, Lavidas brings extensive experience from his previous roles at Kraft Foods and I&S Sklavenitis S.A., as well as Upfield. His leadership is expected to enhance Alfa Beta's operations in Greece, which is recognized for its strong e-commerce presence and customer loyalty programs. CEO Wouter Kolk and COO Jesper Lauridsen expressed confidence in Lavidas's capabilities to drive growth and provide better offerings.
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