Analog Devices and AUO Team Up to Introduce Safe, Power Efficient Widescreen Displays to the Automotive Market

Rhea-AI Summary

Analog Devices, Inc. (NASDAQ: ADI) has announced its collaboration with AUO Corporation to implement an industry-first matrix LED driver technology in automotive widescreen displays. This innovation facilitates local dimming, enhancing power efficiency by at least 50% while maintaining functional safety. With increasing automation and the transition to electric vehicles, this development aims to elevate the in-cabin experience. The technology, utilizing the MAX25500 LED driver, integrates advanced features for high resolution and reliable diagnostics, underscoring ADI's commitment to safety and performance in automotive applications.

Positive

• Local dimming technology improves power efficiency by 50%.
• Enhances in-cabin experience, attracting automotive manufacturers.
• Collaboration with AUO strengthens ADI's position in the automotive market.

Negative

• None.

ADI’s industry-first matrix LED driver enables local dimming to enhance the in-cabin experience while improving power and safety

WILMINGTON, Mass.--(BUSINESS WIRE)-- Analog Devices, Inc. (Nasdaq: ADI) today announced that AUO Corporation (TPE:2409) will use ADI’s matrix LED display driver technology in their market-leading automotive widescreen display portfolio. This industry-first technology enables local dimming, significantly improving power consumption by a minimum of 50% and supporting functional safety requirements.

Analog Devices and AUO team up to introduce safe, power efficient widescreen displays to the automotive market. (Graphic: Business Wire)

To deliver a more immersive experience, vehicles are incorporating widescreen displays throughout the cabin. Increased automation and autonomy are pushing the requirements of these displays from a typical infotainment hub to a safety center with visuals surrounding the vehicle. Furthermore, the automotive industry is accelerating the transition to electric vehicles, where power consumption is increasingly important.

To meet these requirements, ADI has developed a unique approach called local dimming that drives LEDs behind the screen in the car display unit. Developed through a proprietary power process technology, the driver integrates all external switching positive channel field effect transistors (PFETs), enables high resolution and high contrast ratio for large automotive displays, provides improved diagnostics of LEDs, and reduces ghost images. The system reduces power consumption by a minimum of 50% compared to the traditional edge lit display. ADI’s power portfolio is ASIL-B to D rated, a critical consideration for many automotive manufacturers that require functional safety features to ensure reliable operation within the vehicle.

ADI aims to enhance the in-cabin experience by enabling energy-efficient widescreens capable of local dimming through proprietary power management and processing solutions, as well as high resolution displays through Gigabit Multimedia Serial Link™ (GMSL) serializer and deserializer (SerDes) connectivity solutions.

“To help us maintain our leadership position in the market as one of the world’s top automotive display manufacturers catering to some of the largest OEMs, ADI's local dimming automotive display drivers deliver the power efficiency consistent with the quality standard of the AUO brand,” said Simon Hsu, Head of Automotive Business Unit at AUO. “AUO AmLED displays feature power savings, excellent sunlight readability and high contrast ratio, which greatly upgrade driving safety and in-cabin entertainment experience. In response to the trend of smart mobility, AUO continues to advance display technology, and we look forward to further collaborations with the ADI team.”

“The future of the automotive experience is to bring consumer features into the vehicle,” said Patrick Morgan, Corporate Vice President of Automotive Electrification and Sustainable Energy at Analog Devices. “Through this collaboration, our technology and leadership for high performance automotive power enables bringing the next wave of widescreen displays into the market with significantly improved power consumption and full functional safety capabilities.”

AUO uses the MAX25500 4 x 24 automotive LED matrix driver for its local-dimming automotive displays. It is available now and is part of ADI’s family of automotive local dimming display drivers.

Packaging

Product	Packaging	Functional Safety
MAX25500AUMA/V+T	48-pin TSSOP-CU	QM
MAX25500ATMA/V+T	48-pin TQFN-CU	QM
MAX25501AUMA/V+T	48-pin TSSOP-CU	ASIL B
MAX25501ATMA/V+T	48-pin TQFN-CU	ASIL B
MAX25500 Evaluation Kit	QFN and TSSOP	QM
MAX25501 Evaluation Kit	QFN and TSSOP	ASIL B

About AUO

AUO is an enthusiastic, technology-driven company, delivering products and solution services that advance the frontier of innovation for display, system solutions, industrial intelligence, healthcare, and energy. The company is based in Taiwan and operates across Asia, the US and Europe. Additionally, AUO has also been named to the Dow Jones Sustainability World Index since 2010. Visit https://www.auo.com.

About Analog Devices

Analog Devices, Inc. (NASDAQ: ADI) operates at the center of the modern digital economy, converting real-world phenomena into actionable insight with its comprehensive suite of analog and mixed signal, power management, radio frequency (RF), and digital and sensor technologies. ADI serves 125,000 customers worldwide with more than 75,000 products in the industrial, communications, automotive, and consumer markets. ADI is headquartered in Wilmington, MA. Visit https://www.analog.com.

All trademarks and registered trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221102005048/en/

Ferda Millan

Analog Devices, Inc.

Ferda.Millan@analog.com

Source: Analog Devices, Inc.

FAQ

What is the significance of ADI's matrix LED driver technology for automotive displays?

ADI's matrix LED driver technology enables local dimming, improving automotive display power efficiency by at least 50%.

How does ADI's collaboration with AUO affect their market position?

The collaboration enhances ADI's presence in the automotive market, providing advanced technologies for the next generation of widescreen displays.

What are the functional safety features of ADI's new LED driver technology?

ADI's LED driver technology is ASIL-B to D rated, ensuring reliable operation and meeting automotive safety standards.

When will the matrix LED driver technology be available in automotive displays?

The MAX25500 automotive LED matrix driver is available now and is part of ADI’s family of local dimming display drivers.

What impact does local dimming have on in-cabin experiences in vehicles?

Local dimming leads to improved display quality, enhancing both driving safety and in-cabin entertainment.