Adobe Launches Firefly Video Model and Enhances Image, Vector and Design Models
Adobe has expanded its Firefly family of creative generative AI models to include video, alongside enhancements to its Image, Vector, and Design models. The Firefly Video Model, now in public beta, is designed to be safe for commercial use. Since March 2023, Firefly has generated over 13 billion images, with a 6 billion increase in the past six months.
New offerings include Generative Extend for video editing in Premiere Pro, Text to Video & Image to Video capabilities in the Firefly web app, and Firefly Image 3 enhancements for faster image generation. Adobe also introduced Generative Workspace in Photoshop and advancements to the Firefly Vector Model in Illustrator.
For enterprises, Adobe unveiled new offerings including Dubbing and Lip Sync and 'Bulk Create, Powered by Firefly Services' to scale production workflows. Adobe continues to prioritize responsible innovation, training Firefly on licensed content and applying Content Credentials to indicate the use of generative AI.
Adobe ha ampliato la sua famiglia di modelli AI generativi Firefly includendo il video, insieme a miglioramenti per i suoi modelli di Immagine, Vettore e Design. Il Modello Video Firefly, attualmente in beta pubblica, è progettato per essere sicuro per l'uso commerciale. Dalla sua introduzione nel marzo 2023, Firefly ha generato oltre 13 miliardi di immagini, con un aumento di 6 miliardi negli ultimi sei mesi.
Le nuove offerte includono Generative Extend per l'editing video in Premiere Pro, capacità Testo in Video & Immagine in Video nell'app web di Firefly, e miglioramenti a Firefly Image 3 per una generazione di immagini più rapida. Adobe ha anche introdotto Generative Workspace in Photoshop e miglioramenti al Modello Vettore Firefly in Illustrator.
Per le imprese, Adobe ha svelato nuove offerte tra cui Doppiaggio e Sincronizzazione Labiale e 'Creazione in Massa, Alimentata dai Servizi Firefly' per scalare i flussi di lavoro di produzione. Adobe continua a dare priorità all'innovazione responsabile, formando Firefly su contenuti autorizzati e applicando Credenziali di Contenuto per indicare l'uso di AI generativa.
Adobe ha expandido su familia de modelos de IA generativos Firefly para incluir video, junto con mejoras en sus modelos de Imagen, Vector y Diseño. El Modelo de Video Firefly, ahora en beta pública, está diseñado para ser seguro para el uso comercial. Desde marzo de 2023, Firefly ha generado más de 13 mil millones de imágenes, con un aumento de 6 mil millones en los últimos seis meses.
Nuevas ofertas incluyen Generative Extend para la edición de video en Premiere Pro, capacidades Texto a Video & Imagen a Video en la aplicación web de Firefly, y mejoras en Firefly Image 3 para una generación de imágenes más rápida. Adobe también presentó Generative Workspace en Photoshop y avances en el Modelo Vectorial Firefly en Illustrator.
Para las empresas, Adobe reveló nuevas ofertas, incluyendo Doblar y Sincronización de Labios y 'Creación masiva, impulsada por los Servicios Firefly' para escalar los flujos de trabajo de producción. Adobe sigue priorizando la innovación responsable, entrenando a Firefly con contenido con licencia y aplicando Credenciales de Contenido para indicar el uso de IA generativa.
Adobe는 Firefly 창의적 생성 AI 모델의 가족을 확장했습니다 비디오를 포함하여 이미지, 벡터 및 디자인 모델을 개선했습니다. 이제 공개 베타 상태인 Firefly 비디오 모델은 상업적 사용을 위해 안전하게 설계되었습니다. 2023년 3월 이후로 Firefly는 130억 개 이상의 이미지를 생성했으며, 지난 6개월 동안 60억 개가 증가했습니다.
새로운 제공 사항에는 Premiere Pro에서의 비디오 편집을 위한 Generative Extend, Firefly 웹 앱에서 텍스트를 비디오 및 이미지로 변환 기능, 그리고 더 빠른 이미지 생성을 위한 Firefly Image 3 개선사항가 포함됩니다. Adobe는 또한 Photoshop에서 Generative Workspace를 소개하고 Illustrator에서 Firefly 벡터 모델의 발전을 이루었습니다.
기업을 위한 Adobe는 더빙 및 립싱크와 'Firefly 서비스로 구동되는 대량 생성'을 포함한 새로운 제안을 공개하여 생산 작업 흐름을 확장할 수 있게 했습니다. Adobe는 계속해서 책임 있는 혁신을 우선시하며, Firefly를 라이센스된 콘텐츠로 훈련시키고 생성 AI를 사용하는 것을 표시하기 위해 콘텐츠 자격 증명을 적용하고 있습니다.
Adobe a élargi sa famille de modèles d'IA générative créative Firefly pour inclure la vidéo, parallèlement à des améliorations de ses modèles d'Image, de Vecteur et de Design. Le Modèle Vidéo Firefly, maintenant en bêta publique, est conçu pour être sûr pour un usage commercial. Depuis mars 2023, Firefly a généré plus de 13 milliards d'images, avec une augmentation de 6 milliards au cours des six derniers mois.
Les nouvelles offres incluent Generative Extend pour le montage vidéo dans Premiere Pro, des capacités Texte en Vidéo & Image en Vidéo dans l'application web Firefly, et des améliorations de Firefly Image 3 pour une génération d'images plus rapide. Adobe a également introduit Generative Workspace dans Photoshop et des avancées au Modèle Vecteur Firefly dans Illustrator.
Pour les entreprises, Adobe a dévoilé de nouvelles offres, y compris Doubler et Synchronisation labiale et 'Création en masse, propulsée par les services Firefly' pour échelonner les flux de travail de production. Adobe continue de donner la priorité à l'innovation responsable, en formant Firefly sur un contenu sous licence et en appliquant des Crédits de Contenu pour indiquer l'utilisation de l'IA générative.
Adobe hat seine Firefly-Modellfamilie kreativer generativer KI auf Video ausgeweitet und gleichzeitig die Bild-, Vektor- und Designmodelle verbessert. Das Firefly Video Modell, das sich jetzt in der öffentlichen Betaphase befindet, ist für die kommerzielle Nutzung konzipiert und sicher zu verwenden. Seit März 2023 hat Firefly über 13 Milliarden Bilder generiert, wobei in den letzten sechs Monaten 6 Milliarden hinzugekommen sind.
Zu den neuen Angeboten gehören Generative Extend für die Videobearbeitung in Premiere Pro, Text zu Video & Bild zu Video-Funktionen in der Firefly-Webanwendung und Verbesserungen für Firefly Bild 3 zur schnelleren Bildgenerierung. Adobe hat auch Generative Workspace in Photoshop eingeführt und Fortschritte beim Firefly Vektor Modell in Illustrator erzielt.
Für Unternehmen hat Adobe neue Angebote vorgestellt, darunter Synchronisation von Stimmen und Lippenbewegungen sowie 'Massenproduktion, unterstützt durch Firefly-Services', um Produktionsabläufe zu skalieren. Adobe setzt weiterhin auf verantwortungsvolle Innovation, indem es Firefly mit lizenzierten Inhalten trainiert und Inhalts-Anmeldeinformationen anwendet, um die Nutzung von generativer KI anzuzeigen.
- Expansion of Firefly AI models to include video, enhancing creative capabilities
- 13 billion images generated since March 2023, indicating strong user adoption
- Introduction of new features like Generative Extend and Text to Video for improved workflow
- 4x faster image generation with Firefly Image 3 enhancements
- New enterprise offerings for scaling production workflows
- Commitment to responsible AI development and content authenticity
- None.
Insights
Adobe's launch of the Firefly Video Model and enhancements to existing models represent a significant leap in generative AI for creative professionals. The 4x faster image generation and integration into key Adobe products like Photoshop, Illustrator and Premiere Pro will likely boost productivity and creative output. The 13 billion images generated since March 2023 indicates strong user adoption and potential for revenue growth.
The new Firefly Video Model, designed to be safe for commercial use, could be a game-changer in the video editing industry. Features like Generative Extend in Premiere Pro and Text to Video capabilities address real pain points for video editors, potentially streamlining workflows and reducing production costs.
Adobe's focus on responsible AI development, including training on licensed content and the use of Content Credentials, positions them well in an increasingly regulated AI landscape. This approach may appeal to enterprise clients concerned about legal and ethical implications of AI-generated content.
Adobe's expansion of Firefly into video and enhancements to existing models could significantly impact its financial performance. The rapid adoption by leading brands and enterprises suggests strong potential for revenue growth in the Creative Cloud segment. The 13 billion images generated since March indicates high user engagement, which could translate to increased subscription retention and upselling opportunities.
The introduction of enterprise-focused offerings like Dubbing and Lip Sync and Bulk Create, positions Adobe to capture a larger share of the enterprise market. This move could lead to higher-value contracts and improved profit margins. The company's investment in AI aligns with market trends and could help maintain its competitive edge against emerging AI-powered design tools.
However, investors should monitor the impact on Adobe's cost structure, as AI development and infrastructure may require significant ongoing investment. The commercial success of these new features will be important in justifying the R&D expenditure and maintaining Adobe's market leadership.
- The Adobe Firefly Video Model (beta) expands Adobe's family of creative generative AI models and is the first publicly available video model designed to be safe for commercial use
- Enhancements to Firefly models include 4x faster image generation and new capabilities integrated into Photoshop, Illustrator, Adobe Express and now Premiere Pro
- Firefly has been used to generate 13 billion images since March 2023 and is seeing rapid adoption by leading brands and enterprises
(Graphic: Business Wire)
“The usage of Firefly within our creative applications has seen massive adoption, and it’s been inspiring to see how the creative community has used it to push the boundaries of what’s possible,” said Ely Greenfield, chief technology officer, digital media at Adobe. “We’re thrilled to bring creative professionals even more tools for ideation and creation, all designed to be commercially safe.”
New Firefly-powered Offerings
The Firefly Video Model (beta) extends Adobe’s family of generative AI models, which already includes an Image Model, Vector Model and Design Model, making Firefly the most comprehensive model offering for creative teams. It is available today through a limited public beta to garner initial feedback from a small group of creative professionals, which will be used to continue to refine and improve the model.
Within one year of being launched, Firefly was brought into Photoshop, Express, Illustrator, Substance 3D and more, while supporting various workflows in Creative Cloud applications. Firefly also supports text prompts in over 100 languages and enables users around the world to create stunning content that is designed to be safe for commercial use.
New Firefly offerings in Creative Cloud available today include:
- Generative Extend (beta) for perfectly timed video edits: Powered by the Firefly Video Model and now available in the Premiere Pro beta, Generative Extend allows you to extend clips to cover gaps in footage, smooth out transitions, or hold on shots longer for perfectly timed edits.
- Text to Video & Image to Video (beta) for improved user controls and stunning video clips: Powered by the Firefly Video Model and now rolling out in limited public beta in the Firefly web app, creators can access new Text to Video and Image to Video capabilities. With Text to Video, video editors can generate video from text prompts, access a variety of camera controls such as angle, motion and zoom to finetune videos, and reference images for B-Roll generation that seamlessly fill gaps in a video timeline. Image to Video capabilities allow creators to bring still shots or illustrations to life by transforming them into stunning live action clips.
- Firefly Image 3 enhancements for faster generations: With the latest evolution of Firefly Image 3 Model, creators of all levels can ideate by generating images in seconds with results that are up to 4x faster than previous models – available today on the Firefly web app.
- Generative Workspace (beta) in Photoshop: Powered by Adobe Firefly, Generative Workspace in Photoshop allows designers to ideate, brainstorm and iterate concepts simultaneously to achieve their vision while producing stunning visuals faster and more intuitively than ever before.
- Firefly Vector Model (beta) Advancements in Illustrator: Adobe Illustrator brought Generative Shape Fill (beta), Generative Recolor and Text to Pattern, all powered by the latest Firefly Vector Model (beta) earlier this year, empowering designers to quickly ideate or add detailed vectors in their own unique style to existing artwork and designs. With the latest version of Firefly Vector Model, creators can now further control the density of elements in a single pattern to change how tightly the elements are packed together.
Adobe also previewed Project Concept, a new capability for multiplayer, collaborative, creative concept development bringing the ability to remix images in real time so creative professionals can concept live in a single canvas.
Content Creation at Scale with New Enterprise Offerings
Additionally, in Firefly Services, a collection of creative and generative APIs for enterprises, Adobe unveiled new offerings to scale production workflows. This includes Dubbing and Lip Sync now in beta, which uses generative AI for video content to translate spoken dialog into different languages, while maintaining the sound of the original voice with matching lip sync. Additionally, ‘Bulk Create, Powered by Firefly Services’ is now in beta and will enable creative professionals to edit large volumes of images more efficiently, streamlining tasks such as resizing or background removal.
To date, Adobe Firefly has been used by Adobe customers including PepsiCo/Gatorade, IBM, Mattel, IPG Health, Deloitte and others, to optimize workflows and scale content creation so creatives can spend more time exploring their creative visions.
Driving Responsible Innovation with Adobe Firefly
Firefly powers generative AI tools designed for creative needs, use cases, and workflows. Adobe trained its Firefly generative AI models on licensed content, such as Adobe Stock and public domain content. In addition, Adobe’s AI features are developed in accordance with the company’s AI Ethics principles of accountability, responsibility, and transparency.
Since founding the Content Authenticity Initiative in 2019, Adobe has championed the widespread adoption of Content Credentials as the industry standard for transparency in digital content, now supported by over 3,700 members. Content Credentials, which act like a “nutrition label” for digital content to show how it was created and edited, are applied to select Firefly-powered features across Creative Cloud to indicate the use of generative AI.
Pricing and Availability
The Firefly Video Model is in limited public beta on firefly.adobe.com. Join the waitlist here. During this limited public beta, generations are free. Adobe will share more information about Firefly video generation offers and pricing when the Firefly Video Model moves out of limited public beta.
About Adobe
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241014237239/en/
PR Contact
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Adobe
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Source: Adobe
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