Adobe Brings Conversational AI to Trillions of PDFs with the New AI Assistant in Reader and Acrobat
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Insights
The introduction of Adobe's AI Assistant in beta represents a strategic move to enhance its product offerings in the digital document space. The integration of generative AI into Reader and Acrobat could potentially increase user engagement and productivity by simplifying the consumption and creation of digital content. This innovation is likely to be closely monitored by competitors, as it may set a new standard for document interaction capabilities.
From a market perspective, Adobe's decision to offer AI Assistant capabilities through an add-on subscription plan could lead to increased Average Revenue Per User (ARPU) if widely adopted. However, the market will watch for the actual conversion rate of beta users to paid subscribers. The long-term success of this feature will depend on its reliability, user experience and how well it integrates with existing workflows.
Adobe's announcement could have implications for its financial performance, particularly in terms of revenue diversification and customer retention. By adding AI-powered features to its existing suite, Adobe is likely to strengthen its competitive edge and potentially justify price increases or premium subscription tiers. Investors should consider the R&D expenditure associated with developing these AI capabilities and whether the potential revenue uplift could offset these costs in the medium to long term.
Furthermore, the move underscores Adobe's commitment to innovation, which could be a positive signal to investors about the company's future growth prospects. It will be important to track the adoption rate of the AI Assistant and its impact on Adobe's market share within the digital document segment.
The technological implications of Adobe's AI Assistant are significant. Leveraging machine learning models from Acrobat Liquid Mode, Adobe is advancing the functionality of PDFs beyond static documents. The ability to generate summaries, insights and formatted outputs from PDFs could redefine user expectations and document utility. The proprietary nature of these models might provide Adobe with a competitive advantage, but also raises questions about interoperability and data privacy.
As AI becomes more integrated into daily workflows, the quality and reliability of these AI outputs will be critical. Users and businesses will expect high accuracy and consistency, which will be a key factor in the technology's adoption and success. The AI Assistant's performance in real-world scenarios will be closely scrutinized by both users and industry experts.
- AI Assistant in beta builds on Acrobat Liquid Mode to further unlock document intelligence with new capabilities in Reader and Acrobat
- Today's release is Adobe’s first step in transforming digital document experiences with generative AI for consumption and creation
- Reader and Acrobat customers will have access to the full range of AI Assistant capabilities through a new add-on subscription plan when AI Assistant is out of beta
AI Assistant, Earnings (Graphic: Adobe)
AI Assistant leverages the same artificial intelligence and machine learning models behind Acrobat Liquid Mode, the award-winning technology that supports responsive reading experiences for PDFs on mobile. These proprietary models provide a deep understanding of PDF structure and content, enhancing quality and reliability in AI Assistant outputs.
“Generative AI offers the promise of more intelligent document experiences by transforming the information inside PDFs into actionable, knowledge and professional-looking content,” said Abhigyan Modi, senior vice president, Document Cloud. “PDF is the de facto standard for the world’s most important documents and the capabilities introduced today are just the beginning of the value AI Assistant will deliver through Reader and Acrobat applications and services.”
Immediately delivering new value
Acrobat Individual, Pro and Teams customers and Acrobat Pro trialists can use the AI Assistant beta to work more productively today, with features coming to Reader over the coming days and weeks. No complicated implementations are required. Simply open Reader or Acrobat and start working with the new capabilities, including:
- AI Assistant: AI Assistant recommends questions based on a PDF’s content and answers questions about what’s in the document – all through an intuitive conversational interface.
- Generative summary: Get a quick understanding of the content inside long documents with short overviews in easy-to-read formats.
- Intelligent citations: Adobe’s custom attribution engine and proprietary AI generate citations so customers can easily verify the source of AI Assistant’s answers.
- Easy navigation: Clickable links help customers quickly find what they need in long documents so they can focus their time exploring and actioning the most important information.
- Formatted output: Ask AI Assistant to consolidate and format information into top takeaways, text for emails, presentations, reports and more. A “copy” button makes it easy to cut, paste and pass along.
- Respect for customer data: AI Assistant features in Reader and Acrobat are governed by data security protocols and no customer document content is stored or used for training AI Assistant without their consent.
- Beyond PDF: Customers can use AI Assistant with all kinds of document formats (Word, PowerPoint, meeting transcripts, etc.)
Innovating a global standard
PDF is the place where individuals and organizations keep their most important information. Thirty years after Adobe invented PDF, Acrobat remains the gold standard for reading, editing and transforming PDFs. And Acrobat is everywhere – on desktops, the web, mobile devices, as a stand-alone application and embedded in leading browsers and productivity apps like Microsoft and Google.
AI Assistant in Reader and Acrobat has guardrails in place so that all customers – from individuals to the largest enterprises – can use the features with confidence. Enterprise-grade security and information governance are available for large business customers. AI Assistant is developed in alignment with Adobe’s AI Ethics processes. With AI Assistant in Reader and Acrobat, Adobe takes an LLM-agnostic approach, selecting best-in-class technologies that address a range of customer use cases. Adobe prohibits third-party LLMs from training on Adobe customer data. Read more about how Adobe is leading secure, responsible generative AI in digital documents.
Productivity for all
AI Assistant in Reader and Acrobat transforms long documents and overwhelming information into helpful insights and easy-to-understand, actionable content. Project managers can now scan, summarize and distribute meeting highlights in seconds. Sales teams can personalize pitch decks and respond to client requests in minutes. Students can shorten the time they spend hunting through research and spend more time on analysis and insights. Social media and marketing teams can quickly surface top trends and issues into daily updates for stakeholders. AI Assistant streamlines the time it takes to compose an email or scan through a contract of any kind, delivering productivity to knowledge workers and consumers everywhere. Click here to see how people are using AI Assistant to save time and get insights faster.
The future of intelligent document experiences
Today’s announcement signals the beginning of Adobe’s vision to leverage generative AI to reimagine the value of digital documents. Adobe has a deep and rich roadmap ahead for AI Assistant capabilities:
- Insights across multiple documents and document types: AI Assistant will work across multiple documents, document types and sources, instantly surfacing the most important information from everywhere.
- AI-powered authoring, editing and formatting: Last year, customers edited billions of documents in Acrobat. AI Assistant will make it simple to quickly generate first drafts and help with copy editing – instantly changing voice and tone, compressing copy length and suggesting content design and layout.
- Intelligent creation: Key features from Firefly, Adobe’s family of creative generative models, and Adobe Express will make it simple for anyone to make their documents more creative, professional and personal.
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Elevating document collaboration with AI-supported reviews: Digital collaboration is how work gets from draft to done. And with a
75% year-over-year increase in the number of documents shared, more collaboration is happening in Acrobat than ever. Generative AI will make the process simple, analyzing feedback and comments, suggesting changes and even highlighting and helping resolve conflicting feedback.
Pricing and availability
Reader and Acrobat customers will have access to the full range of AI Assistant capabilities through a new add-on subscription plan when AI Assistant is out of beta.
Until then, the new AI Assistant features are available in beta for Acrobat Standard and Pro Individual and Teams subscription plans on desktop and web in English, with features coming to Reader desktop customers in English over the next few weeks – all at no additional cost. Other languages to follow. A private beta is available for enterprise customers.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s expectations and plans for AI Assistant in Reader and Acrobat, Adobe’s vision and roadmap for future generative AI capabilities and offerings and the expected benefits to Adobe. All such forward-looking statements are based on information available to us as of the date of this press release and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to the development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. For a discussion of these and other risks and uncertainties, please refer to Adobe’s most recently filed Annual Report on Form 10-K and other filings we make with the Securities and Exchange Commission from time to time. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240220479154/en/
PR Contact
Brian Domingo
bdomingo@adobe.com
Source: Adobe
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