Adobe Expands Generative AI Offerings Delivering New Firefly App with Industry’s First Commercially Safe Video Model
Adobe has launched its new Firefly application, expanding its generative AI capabilities with the industry's first commercially safe video model. The platform now offers comprehensive tools for generating images, vectors, and videos, with direct integration into Adobe Creative Cloud apps.
The company introduced two new pricing tiers: Firefly Standard ($9.99/month for 2,000 video/audio credits) and Firefly Pro ($29.99/month for 7,000 video/audio credits). Both plans include unlimited access to imaging and vector features.
Key features include Generate Video (beta) supporting 1080p resolution, Scene to Image for creating professional images from 3D sketches, and audio/video translation capabilities in over 20 languages. The Firefly platform has already generated over 18 billion assets globally and has gained adoption from major brands including Deloitte Digital, IBM, and PepsiCo/Gatorade.
Adobe ha lanciato la sua nuova applicazione Firefly, ampliando le sue capacità di intelligenza artificiale generativa con il primo modello video commercialmente sicuro del settore. La piattaforma ora offre strumenti completi per generare immagini, vettori e video, con integrazione diretta nelle app di Adobe Creative Cloud.
L'azienda ha introdotto due nuovi livelli di prezzo: Firefly Standard (9,99 $/mese per 2.000 crediti video/audio) e Firefly Pro (29,99 $/mese per 7.000 crediti video/audio). Entrambi i piani includono accesso illimitato alle funzionalità di imaging e vettoriali.
Le caratteristiche principali includono Genera Video (beta) che supporta la risoluzione 1080p, Scena in Immagine per creare immagini professionali da schizzi 3D e capacità di traduzione audio/video in oltre 20 lingue. La piattaforma Firefly ha già generato oltre 18 miliardi di risorse a livello globale ed ha guadagnato l'adozione da parte di grandi marchi tra cui Deloitte Digital, IBM e PepsiCo/Gatorade.
Adobe ha lanzado su nueva aplicación Firefly, ampliando sus capacidades de IA generativa con el primer modelo de video comercialmente seguro de la industria. La plataforma ahora ofrece herramientas completas para generar imágenes, vectores y videos, con integración directa en las aplicaciones de Adobe Creative Cloud.
La empresa introdujo dos nuevos niveles de precios: Firefly Standard (9,99 $/mes por 2,000 créditos de video/audio) y Firefly Pro (29,99 $/mes por 7,000 créditos de video/audio). Ambos planes incluyen acceso ilimitado a las funciones de imagen y vector.
Las características clave incluyen Generar Video (beta) que soporta resolución 1080p, Escena a Imagen para crear imágenes profesionales a partir de bocetos en 3D, y capacidades de traducción de audio/video en más de 20 idiomas. La plataforma Firefly ya ha generado más de 18 mil millones de activos a nivel global y ha sido adoptada por importantes marcas como Deloitte Digital, IBM y PepsiCo/Gatorade.
어도비가 새로운 파이어플라이 애플리케이션을 출시하여 업계 최초의 상업적으로 안전한 비디오 모델로 생성 AI 기능을 확장했습니다. 이 플랫폼은 이제 Adobe Creative Cloud 앱에 직접 통합된 이미지, 벡터 및 비디오 생성 도구를 포괄적으로 제공합니다.
회사는 두 가지 새로운 요금제를 도입했습니다: 파이어플라이 스탠다드 (월 9.99달러, 2,000 비디오/오디오 크레딧) 및 파이어플라이 프로 (월 29.99달러, 7,000 비디오/오디오 크레딧). 두 요금제 모두 이미지 및 벡터 기능에 대한 무제한 액세스를 포함합니다.
주요 기능으로는 1080p 해상도를 지원하는 비디오 생성 (베타), 3D 스케치에서 전문 이미지를 생성하는 장면에서 이미지로, 20개 이상의 언어로 오디오/비디오 번역 기능이 있습니다. Firefly 플랫폼은 이미 전 세계적으로 180억 개 이상의 자산을 생성했으며, Deloitte Digital, IBM, PepsiCo/Gatorade 등 주요 브랜드에서 채택되었습니다.
Adobe a lancé sa nouvelle application Firefly, élargissant ses capacités d'IA générative avec le premier modèle vidéo commercialement sûr de l'industrie. La plateforme propose désormais des outils complets pour générer des images, des vecteurs et des vidéos, avec une intégration directe dans les applications Adobe Creative Cloud.
L'entreprise a introduit deux nouveaux niveaux de tarification : Firefly Standard (9,99 $/mois pour 2 000 crédits vidéo/audio) et Firefly Pro (29,99 $/mois pour 7 000 crédits vidéo/audio). Les deux plans incluent un accès illimité aux fonctionnalités d'imagerie et de vecteur.
Les caractéristiques clés incluent Générer une vidéo (bêta) prenant en charge la résolution 1080p, Scène vers Image pour créer des images professionnelles à partir de croquis 3D, et des capacités de traduction audio/vidéo en plus de 20 langues. La plateforme Firefly a déjà généré plus de 18 milliards d'actifs dans le monde et a été adoptée par des marques majeures telles que Deloitte Digital, IBM et PepsiCo/Gatorade.
Adobe hat seine neue Firefly-Anwendung gestartet und seine generativen KI-Funktionen mit dem ersten kommerziell sicheren Videomodel der Branche erweitert. Die Plattform bietet nun umfassende Werkzeuge zum Erstellen von Bildern, Vektoren und Videos, mit direkter Integration in Adobe Creative Cloud-Apps.
Das Unternehmen hat zwei neue Preisklassen eingeführt: Firefly Standard (9,99 $/Monat für 2.000 Video-/Audio-Credits) und Firefly Pro (29,99 $/Monat für 7.000 Video-/Audio-Credits). Beide Pläne beinhalten unbegrenzten Zugriff auf Imaging- und Vektorfunktionen.
Zu den wichtigsten Funktionen gehören Video generieren (Beta), das 1080p-Auflösung unterstützt, Szene zu Bild, um professionelle Bilder aus 3D-Skizzen zu erstellen, und Audio-/Videounterstützung in über 20 Sprachen. Die Firefly-Plattform hat bereits über 18 Milliarden Assets weltweit generiert und wurde von großen Marken wie Deloitte Digital, IBM und PepsiCo/Gatorade übernommen.
- Launch of industry's first commercially safe AI video generation model
- Strong market adoption with over 18 billion assets generated globally
- Partnerships with major brands including Deloitte Digital, IBM, and PepsiCo/Gatorade
- New revenue streams through Firefly Standard ($9.99) and Pro ($29.99) subscription tiers
- Integration with existing Adobe Creative Cloud applications enhancing product ecosystem
- to 1080p resolution initially, with 4K support still pending
- Premium features restricted by credit system limiting usage
Insights
Adobe's launch of the Firefly Video Model marks a pivotal strategic advancement in the $110+ billion digital content creation market. Three key differentiators position this release as particularly significant:
1. Commercial Safety Moat: Adobe's unique approach to AI training, using only licensed Adobe Stock and public domain content, creates a compelling competitive advantage. For enterprise customers, this IP-friendly approach eliminates a critical adoption barrier that plagues other generative AI solutions. The Content Credentials feature further strengthens this position by providing authentication capabilities that are increasingly important for enterprise deployment.
2. Strategic Pricing Architecture: The tiered pricing model (Standard at
3. Ecosystem Integration Value: The seamless integration with Creative Cloud applications represents a significant barrier to entry for competitors. This integration allows Adobe to leverage its existing 300+ million Creative Cloud users, potentially driving rapid adoption and recurring revenue growth through subscription upgrades.
The enterprise adoption by major brands like Deloitte Digital, IBM, and PepsiCo validates the commercial viability and suggests strong potential for enterprise revenue expansion. The 18 billion assets generated globally indicates robust user engagement, though the revenue impact will depend on conversion rates to paid tiers.
- New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct integration with Adobe Creative Cloud apps to seamlessly move from ideation to production
- Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for production-ready content
- Leading brands and agencies including Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry are choosing Firefly as it provides the creative control needed to produce content at scale
Adobe introduced two new offerings — Firefly Standard and Firefly Pro — that give customers access to premium Firefly video and audio features. All Firefly plans include unlimited access to Firefly imaging and vector features and tiered capacity for premium video and audio features so customers can choose the right capacity for their generative AI needs. Adobe Firefly's breadth of capabilities allow users to generate images, edit the images, turn them into videos and apply cinematic movement before moving to Adobe Creative Cloud applications to transition seamlessly from ideation to production. Using Adobe’s suite of industry-leading creative apps, creative professionals can refine their work with Photoshop on the web, Premiere Pro and Adobe Express, or leverage Firefly-powered features such as Generative Fill in Photoshop and Generative Remove in Lightroom to edit and bring photos to life with the video model.
Generate Video (beta), powered by the Firefly Video Model, empowers creative professionals with tools to generate video clips from a text prompt or image, use camera angles to control shots, create professional-quality images from 3D sketches, craft atmospheric elements and develop custom motion design elements. It supports 1080p resolution to start, with both a lower resolution ideation model for high-speed iteration and a 4K model for pro-level production work coming soon. Creative professionals, enterprises, brands and media agencies — including dentsu, PepsiCo/Gatorade and Stagwell — are finding success with the video model beta, praising its commercially safe, IP-friendly generations and unrivaled levels of creative control for real-world applications.
“Firefly is designed for creative professionals looking for unmatched creative control and IP-friendly tools that can be used safely and effectively in both ideation and production,” said David Wadhwani, president of Adobe’s digital media business. “We've been thrilled to hear from beta customers who've found it a game-changer for ideating concepts and producing stunning videos, and we can’t wait to see how the creative community uses it to bring their stories to the world.”
Introducing the New Firefly Application
The Firefly application offers a suite of professional grade controls, enabling creative professionals to deliver their finest work from ideation to production. They can now create 3D worlds, start with style and structure reference images, use professional camera angles to get the perfect shot and translate audio and video into multiple languages while maintaining an authentic voice, all with Firefly. It integrates with Adobe Creative Cloud applications including Photoshop, Premiere Pro, Express and more — and Firefly is safe for commercial use, providing creators confidence to use it for production-ready content.
In under two years, Firefly has been used to generate over 18 billion assets globally and has evolved from an image generation tool to the most comprehensive generative offering for creative teams. Beyond generating high-quality images, it provides creators unmatched control over their work through professional camera angles and positioning, rich detail and prompt accuracy and the ability to match the structure of style of a reference image in image, video and 3D outputs.
New and available globally in the Firefly app today:
- Generate Video (beta) for industry-leading controls that enable creative professionals to generate videos, b-roll, animations and more, all powered by the Firefly Video Model. With Text to Video and Image to Video features, creative professionals can produce stunning high-quality 1080p video from simple text prompts, generate b-roll to fill gaps in timelines, add atmospheric elements to a shot and develop custom motion design elements. Intuitive controls provide new levels of precision to fine-tune any video with detailed camera settings, like sweeping aerial views, frame subjects exactly as envisioned, from dramatic close-ups to expansive long shots, and dynamic movement by selecting from multiple motion paths. Creative professionals can also lock in the first and last frames of a shot to preserve visual continuity, keep colors and character details consistent and more.
- The new Firefly app enables multi-modal workflows, bringing together video, image and vector generation in a single application that empowers creators to seamlessly ideate and create. Creative professionals can generate an image and turn it into stunning video, quickly translate audio into several new languages and write a text prompt to create a video clip with exactly the desired style and camera angle all within Firefly. To take their ideas and creations further, Firefly integrates with Adobe Creative Cloud applications including Photoshop, Premiere Pro and Adobe Express.
- Scene to Image (beta) to create professional quality images from 3D sketches and reference shapes. Using a lightweight 3D sketching tool, creative professionals can transform artwork into beautiful high-resolution images, build structure references directly within Text to Image and create precise visual guides using intuitive 3D tools. Creative professionals can change 3D image angles and perspectives to get the perfect output. With Scene to Image, creators can seamlessly render production-ready assets from 3D shapes, all with the flexibility and precision required in professional graphic design workflows.
- Translate Audio and Video for the translation of spoken dialog into multiple languages while maintaining an authentic voice. Creators can quickly and easily translate videos and audio files to reach a large, global audience with personalized, natural-looking content. With voice, tone, cadence and acoustic match when translating video content into different languages, creators can also spend less time on dubbing performance and audio mixing, saving time and budget on translation and dubbing services. Translate Audio and Video supports translations in over 20 languages.
New Firefly Offerings
Available today with early access pricing, two new Adobe Firefly plan offerings — Firefly Standard and Firefly Pro — give creators unlimited access to Firefly imaging and vector features as well as tiered capacity for new video and audio features. Firefly Standard plans enable access to 2,000 video/audio credits per month, up to 20 five-second 1080p video generations, starting at
Additionally, a new Firefly Premium plan designed for professionals looking to generate video content on a regular basis will be coming soon to provide even more audio and video capacity for high-volume creators and teams.
Firefly Paves the Way for Brands and Agencies
Adobe is the partner of choice for the entertainment industry given its robust suite of audio and video offerings like Premiere Pro. Global enterprises choose Adobe creative and enterprise cloud offerings to scale on-brand content production. Leading brands including Deloitte Digital, IBM, IPG Health, Mattel and Tapestry are delivering strong results with Firefly, and customers including dentsu, PepsiCo/Gatorade and Stagwell have voiced excitement about their early use of the Firefly Video Model beta.
James Thomas, Global Chief Technology Officer, dentsu: “Firefly’s creator-friendly approach to AI has been instrumental in enhancing our creative process, allowing us to bring to life high-quality ideas & visuals at scale, more efficiently and in less time. Our creatives have been testing and providing valuable feedback, helping to steer the roadmap and building proprietary product solutions and custom workflows for our clients. From proof of concept to storyboarding and beyond, Firefly is accelerating creative development while ensuring commercially safe results. This is just the beginning, and we’re excited to see how tools like Firefly will continue to push creative boundaries and empower our teams."
Merrill Raman, Global Chief Technology Officer, Stagwell: “Adobe Firefly is a not just an agency tool, it's a force multiplier. Firefly empowers our teams to innovate fearlessly within established brand guidelines, maximizing the impact of our client campaigns."
Adobe’s Approach to AI with Firefly
As Adobe continues to advance generative AI tools to inspire and support creative endeavors, it remains committed to doing so responsibly, guided by its AI Ethics principles. Firefly is only trained on content that Adobe has permission to use, which includes licensed content from Adobe Stock and public domain content — never on Adobe customer content.
Adobe is also helping to drive transparency in the digital ecosystem through its leadership in the Content Authenticity Initiative (CAI) and by promoting the widespread adoption of Content Credentials, a “nutrition label” for digital content. To provide transparency around wholly AI-generated content, Firefly Video Model outputs will include Content Credentials, allowing consumers to verify that the content was AI-generated by using the Inspect tool in the Adobe Content Authenticity web app.
Pricing and Availability
Generate Video (beta) is available globally in the Firefly application through new Firefly plan offerings detailed here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250212946652/en/
PR Contact
Cassandra Beck
Adobe
cbeck@adobe.com
PR Contact
Frankie Tobin
Adobe
ftobin@adobe.com
Source: Adobe
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