Adobe Appoints Lara Balazs as Chief Marketing Officer
Adobe has appointed Lara Balazs as Chief Marketing Officer and Executive Vice President of Global Marketing, reporting to CEO Shantanu Narayen. Balazs joins from Intuit, where she served as CMO and General Manager of Strategic Partner Group, successfully transforming the company's brand and go-to-market activities. In her new role, she will lead Adobe's Global Marketing Organization, overseeing the company's brand, Adobe.com, events, campaigns, communications, social media, and marketing operations. Her extensive experience includes leadership positions at Amazon, Visa, and Nike, where she drove significant growth initiatives and digital transformation projects.
Adobe ha nominato Lara Balazs come Chief Marketing Officer e Executive Vice President del Marketing Globale, riportando direttamente al CEO Shantanu Narayen. Balazs proviene da Intuit, dove ha ricoperto il ruolo di CMO e Direttore Generale del Gruppo Partner Strategici, riuscendo a trasformare con successo il brand dell'azienda e le sue attività di go-to-market. Nel suo nuovo ruolo, guiderà l'Organizzazione di Marketing Globale di Adobe, supervisando il brand dell'azienda, Adobe.com, eventi, campagne, comunicazioni, social media e operazioni di marketing. La sua vasta esperienza include posizioni di leadership in Amazon, Visa e Nike, dove ha condotto iniziative di crescita significative e progetti di trasformazione digitale.
Adobe ha nombrado a Lara Balazs como Directora de Marketing y Vicepresidenta Ejecutiva de Marketing Global, reportando al CEO Shantanu Narayen. Balazs se une a Adobe desde Intuit, donde se desempeñó como CMO y Gerente General del Grupo de Socios Estratégicos, logrando transformar con éxito la marca de la empresa y sus actividades de go-to-market. En su nuevo cargo, liderará la Organización de Marketing Global de Adobe, supervisando la marca de la empresa, Adobe.com, eventos, campañas, comunicaciones, redes sociales y operaciones de marketing. Su amplia experiencia incluye posiciones de liderazgo en Amazon, Visa y Nike, donde impulsó iniciativas de crecimiento significativas y proyectos de transformación digital.
Adobe는 Lara Balazs를 최고 마케팅 책임자이자 글로벌 마케팅의 부사장으로 임명하였으며, CEO인 Shantanu Narayen에게 보고합니다. Balazs는 Intuit에서 CMO이자 전략적 파트너 그룹의 총괄 매니저로 재직하며 회사의 브랜드와 시장 접근 방식을 성공적으로 혁신했습니다. 새로운 역할에서 그녀는 Adobe의 글로벌 마케팅 조직을 이끌며, 회사의 브랜드, Adobe.com, 이벤트, 캠페인, 커뮤니케이션, 소셜 미디어 및 마케팅 운영을 감독하게 됩니다. 그녀의 풍부한 경험에는 Amazon, Visa 및 Nike에서의 리더십 직책이 포함되어 있으며, 그곳에서 그녀는 중요한 성장 이니셔티브와 디지털 전환 프로젝트를 추진했습니다.
Adobe a nommé Lara Balazs au poste de Chief Marketing Officer et Vice-Présidente Exécutive du Marketing Mondial, sous la direction du CEO Shantanu Narayen. Balazs rejoint Adobe en provenance d'Intuit, où elle était CMO et Directrice Générale du Groupe Partenaires Stratégiques, ayant réussi à transformer l'image de marque de l'entreprise et ses activités de mise sur le marché. Dans son nouveau rôle, elle dirigera l'Organisation de Marketing Mondial d'Adobe, supervisant la marque de l'entreprise, Adobe.com, les événements, les campagnes, la communication, les réseaux sociaux et les opérations marketing. Son expérience extensive inclut des postes de direction chez Amazon, Visa et Nike, où elle a mené des initiatives de croissance significatives et des projets de transformation numérique.
Adobe hat Lara Balazs zur Chief Marketing Officer und Executive Vice President für Global Marketing ernannt, die an CEO Shantanu Narayen berichtet. Balazs kommt von Intuit, wo sie als CMO und General Manager der Strategic Partner Group tätig war und erfolgreich die Marke des Unternehmens sowie die Markteinführungsaktivitäten transformierte. In ihrer neuen Rolle wird sie die Global Marketing Organisation von Adobe leiten und die Markenführung, Adobe.com, Veranstaltungen, Kampagnen, Kommunikation, soziale Medien und Marketingoperationen des Unternehmens überwachen. Ihre umfangreiche Erfahrung umfasst Führungspositionen bei Amazon, Visa und Nike, wo sie bedeutende Wachstumsinitiativen und digitale Transformationsprojekte vorantrieb.
- Appointment of an experienced executive with proven track record at major tech companies
- Direct reporting line to CEO indicates strategic importance of the role
- Brings valuable experience in AI-driven marketing and digital transformation
- Strong background in both B2B and B2C marketing strategies
- None.
Balazs will lead the Global Marketing Organization responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.
“We’re delighted to welcome Lara Balazs to lead Adobe’s Global Marketing Organization,” said Shantanu Narayen, Chair and CEO, Adobe. “As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe's brand reach and impact.”
Balazs’ marketing career spans key leadership roles at some of the world’s most respected brands such as Amazon, Visa and Nike, delivering innovative customer-centric marketing strategies that propel transformational growth. Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments, with the launch of mobile-first products such as Visa Checkout and Apple Pay. At Intuit, she led the ProTax Group to its highest, most sustained growth in years and drove the company’s highest brand awareness and corporate reputation in its four decades.
Named to Forbes’ list of the World’s Most Influential CMOs and a recipient of AdWeek's CMO Vanguard Award, Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry.
Balazs holds a Bachelor of Arts degree in Pre-Law from the University of
About Adobe
Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241202725627/en/
Ladan Herovi
Adobe
herovi@adobe.com
Source: Adobe
FAQ
Who is Adobe's new Chief Marketing Officer in 2024?
What was Lara Balazs's previous position before joining Adobe (ADBE)?
What will be Lara Balazs's responsibilities at Adobe (ADBE)?
