Adobe Advances 3D, Immersive and Metaverse Experiences With New Products

Rhea-AI Summary

Adobe (Nasdaq: ADBE) has launched innovative features within its Substance 3D tools, including the new 3D Capture technology for transforming photos into 3D models and enhancing Substance 3D Modeler for desktop and VR use. The collaboration with Meta will integrate these tools into the Quest platform, promoting immersive content creation. Major brands like Activision and The Coca-Cola Company utilize Substance tools, benefiting from an estimated $200 billion growth in the 3D industry by 2026.

Positive

• Introduction of 3D Capture technology to convert photos into 3D models, enhancing user accessibility.
• Substance 3D Modeler now available for desktop and VR, appealing to a broader audience.
• Partnership with Meta for integrating Substance tools into Quest, expanding market reach.
• Increased adoption of Substance tools by major global brands indicates strong market demand.

Negative

• None.

• Adobe introduces 3D Capture to quickly transform photographs into 3D models
• Powerful digital sculpting tool Substance 3D Modeler available today, enabling seamless creation with desktop and VR displays
• Adobe and Meta announce Substance 3D tools will power 3D and immersive content on Meta’s Quest platform
• Substance 3D now used by major brands globally including Activision, Ben & Jerry’s, Hugo Boss, Electronic Arts, Epic Games, NVIDIA, Roblox, Salomon, The Coca-Cola Company, Ubisoft and Unity

LOS ANGELES--(BUSINESS WIRE)-- Today, Adobe (Nasdaq:ADBE) announced new innovations across its industry-leading Substance 3D tools, empowering creators and brands with an end-to-end solution capable of creating standalone 3D content and metaverse-ready immersive experiences. The full Substance 3D portfolio caters to the needs of both experienced 3D creators and 2D creatives looking to add a new dimension to their work. Additionally, Adobe announced that it will bring Substance 3D tools to Meta’s Quest platform to build and share immersive 3D content while Meta will equip its users with Adobe’s powerful, easy-to-use 3D creation tools.

Substance 3D Sampler has been enhanced with an all-new 3D Capture capability, using photogrammetry technology to produce 3D models directly from real-life images – a significant time-saver for creatives interested in creating compelling 3D content. Substance 3D Modeler, which is designed to make sculpting 3D objects and scenes easy and intuitive, is now generally available to users. Adobe also debuted a new Substance 3D Sustainability Calculator to reduce the carbon emissions and resources consumed by traditional product photoshoots.

“Brand investments in 3D and immersive content creation capabilities have skyrocketed over the past year,” said Sebastien Deguy, vice president and head of 3D and metaverse at Adobe. “At Adobe, our mission is to support creatives and brands as they transition into new mediums, including immersive experiences, and the new features we’re delivering today make creating 3D content easier and more accessible than ever.”

Enhancements to the Substance 3D Collection announced today include:

• Create in 3D with Adobe Substance 3D Modeler: A fun, fast and gesture-based 3D asset creation tool, Substance 3D Modeler enables artists and product designers to seamlessly switch between using desktop computers and VR headsets with handheld controllers. Modeler accelerates and simplifies the process of sharing ideas in 3D, using a “hands-on” approach to avoid the steep learning curve that has traditionally limited the accessibility of 3D modeling technologies.
• Recreate real-world surface textures in 3D with Adobe Substance 3D Sampler: Now available in beta, Adobe’s new 3D Capture feature empowers creators to quickly turn physical objects into digital assets. Thanks to AI and photogrammetry technologies, anyone can use a camera or an existing set of images to capture a real-world object, then leverage Adobe Substance 3D Sampler to generate a textured 3D model. Even first-time 3D designers can use 3D Capture to quickly produce 3D models and base textures without having to learn traditional technical modeling workflows.
• Experience improved speed and stability with Apple Silicon: Substance 3D tools now take advantage of Apple Silicon (including M1- and M2-series) chips, providing speed and stability improvements to Mac users.
• Enjoy lightning-fast access to AR content with Adobe Aero’s iOS App Clips integration: Adobe Aero-powered experiences on iOS devices can now use App Clips, speeding the display of AR experiences without requiring viewers to download apps. App Clips support makes Aero one of the fastest ways for artists to create and deliver immersive AR content on iPhone.

3D and the Metaverse: The New Frontier of the Connected World

Today, the vast majority of gaming companies – including global publishers Activision, Electronic Arts, Microsoft and Ubisoft – are using Substance to create immersive gaming experiences. Leading developers Epic Games, NVIDIA and Roblox are using Substance 3D tools to prototype and deploy early metaverse experiences.

In addition, Adobe and Meta are collaborating to integrate Substance 3D Modeler and a forthcoming collaborative review app directly into Meta’s Quest platform, empowering everyone to build and share immersive 3D content and experiences while using Meta Quest virtual reality headsets. Bringing Substance 3D Modeler to Meta Quest Pro and Quest 2 devices will kick off a multi-year commitment to bring more of Adobe Substance 3D’s technology to Meta Quest owners including new document productivity workflows in virtual reality.

As brands across industries boost their investments in 3D content to become metaverse-ready, the 3D industry is expected to reach over $200 billion by 2026. Adobe Creative Cloud and Substance tools are already powering immersive experiences across entertainment, automotive, retail and other industries, including brands from HUGO BOSS AG and Ben & Jerry’s to The Coca-Cola Company and Mizuno. Fueling this transformation with education and tools, Adobe has partnered with schools on 3D and immersive curricula, including the ArtCenter College of Design in California, and the RUBIKA DESIGN Valenciennes Design School in France.

During Adobe MAX 2022’s Sneaks, Adobe will preview a collection of cutting-edge 3D and immersive tools currently under development, including:

• Project Artistic Scenes, which allows creators to turn a 2D image into an immersive, artistic 3D scene mimicking the colors and brushstroke styles of famous artists.
• Project Beyond the Seen, which quickly creates immersive 3D VR experiences from a single image, including creator-adjustable 3D depth maps.
• Project Vector Edge, which enables designers to visualize and edit their designs in real-world environments by compositing 2D images or vectors into 3D spaces created from as little as a single reference image.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2022 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221018005671/en/

Public relations contact

Anais Gragueb

Adobe

gragueb@adobe.com

Source: Adobe

FAQ

What new features did Adobe launch for its Substance 3D tools on October 18, 2022?

Adobe introduced 3D Capture technology and enhanced Substance 3D Modeler for desktop and VR use.

How will Adobe's partnership with Meta benefit Substance 3D users?

The partnership allows integration of Substance tools into Meta's Quest platform for immersive content creation.

Which major brands are using Adobe's Substance 3D tools?

Brands like Activision, The Coca-Cola Company, and Hugo Boss are utilizing Adobe's Substance 3D tools.

What is the projected growth of the 3D industry by 2026 according to Adobe?

The 3D industry is expected to exceed $200 billion by 2026.