Albertsons Media Collective Enables Advertisers to Measure Performance with Greater Ease and Frictionless Access Via New API Offering and TransUnion Partnership
“While retail media has seen incredible opportunity in expanded offerings to off-site channels, this landscape can also come with complexities for advertisers in understanding their return on investment,” said Liz Roche, VP of Measurement and Media at Albertsons Media Collective. “Our latest API offering, coupled with a strategic partnership with TransUnion to begin to build a preferred partner catalog, allows us to meet this important demand, providing advertisers with a transparent way to understand and measure performance in one place, while also contributing to measurement standardization.”
In a fragmented ecosystem, brands are looking for campaign measurement to compare performance across retailers and channels. To meet this demand, Albertsons Media Collective’s API offers advertisers a way to bring campaign data into their own measurement models for analysis, providing them with near real time, frictionless access to performance data. Advertisers can choose the destination, whether it be their own systems, agency or measurement partner. The API is now available for all clients.
According to a recent eMarketer survey, MMM is the most promising measurement type for identifying drivers of business value, and
“Comprehensive marketing measurement is the key to unlocking the full potential of your marketing investments,” said Matt Spiegel, EVP of TruAudience Marketing Solutions at TransUnion. “Our partnership with Albertsons Media Collective empowers our clients to more accurately track and analyze the impact of their marketing efforts in retail media, so they can make data-driven decisions that maximize ROI and drive sustainable growth for their business.”
To learn more about Albertsons Media Collective and its latest efforts, please visit LinkedIn.
About Albertsons Media Collective
Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in
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Source: Albertsons Companies, Inc.