Albertsons Companies Reveals Redesign of its Open Nature® Brand and Reaffirms ‘Free From’ Promise as Shoppers Seek Better-For-You Options

Rhea-AI Summary

Albertsons Companies (NYSE: ACI) has announced the redesign of its Open Nature brand, aimed at health-conscious consumers. The brand is introducing 12 new dairy-free plant-based products, which include yogurt alternatives and non-dairy cheeses, to promote a balanced diet. Additionally, Open Nature now offers grass-fed Angus beef, positioning itself as a significant player in the private label grass-fed market. With over 500 products, Open Nature focuses on high-quality ingredients without unnecessary additives, reflecting the growing trend towards healthier eating patterns.

Positive

• Launch of 12 new dairy-free plant-based products, expanding the Open Nature brand's offerings.
• Introduction of 100% domestic raised grass-fed Angus beef, enhancing product range and market presence.
• Commitment to health and wellness aligns with consumer trends towards better eating habits.

Negative

• None.

Open Nature brand debuts new dairy-free plant-based products and boasts one of the largest private label domestic grass-fed beef programs

BOISE, Idaho--(BUSINESS WIRE)-- Albertsons Companies (NYSE: ACI) introduced today the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that are free from unnecessary additives. As customers explore easier ways to make balanced food choices, Open Nature offers a range of new products, flavors and categories to choose from at an affordable price.

Open Nature Dairy-Free Coconut Yogurt Alternatives available in Mango flavors. Photo Courtesy: Albertsons Companies

“Research has shown that more Americans are adopting better-for-you eating patterns as a means for protecting their long-term health and preventing future health conditions. As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products and thoughtfully chosen ingredients at accessible prices,” said Brandon Brown, SVP of Own Brands at Albertsons Cos. “The expansion of our Open Nature offerings demonstrates an ongoing commitment to support the health and wellbeing of our neighbors and communities.”

Open Nature has launched 12 new plant-based products within its growing portfolio. The expansion includes dairy-free yogurt alternatives, non-dairy cheese alternatives and non-dairy frozen desserts to support a balanced, plant-forward diet at an accessible price. The new plant-based products complement an existing assortment of Open Nature plant-based products including non-dairy almond milk, buttery spreads and protein powders, giving shoppers a variety of options across every aisle to satisfy their dietary preferences.

The new items available at Albertsons Cos. banner stores, including Safeway, Albertsons, Vons, Jewel-Osco, ACME and Shaw’s, are:

• Dairy-Free Coconut Yogurt Alternatives available in Vanilla, Strawberry, Raspberry and Mango flavors;
• Non-Dairy Cream Cheese Alternatives in Original and Chives & Onion;
• Non-Dairy Shredded Cheese Alternative in Mozzarella and Cheddar blend;
• Non-Dairy Oat Frozen Desserts in Vanilla Bean, Peanut Butter Chocolaty Chip and Chocolaty Peanut Butter Pretzel flavors;
• Non-Dairy Almond Frozen Desserts in Cherry Maximum Fudge Moose Tracks and Caramel Macchiato flavors.

In addition, Open Nature now offers 100 percent domestic raised grass-fed Angus beef, making the brand one of the largest private label domestic grass-fed programs in the country. The Angus cattle are all pasture raised on U.S. family farms and certified humane as well as free from antibiotics or added hormones.

The Open Nature brand launched in 2011 with more than 100 products and a vision to provide customers with access to natural meats and flavorful food. The first Open Nature items to hit shelves that year included fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs. Since then, the brand has evolved and has continuously listened to its customers to meet their needs. Today, Open Nature offers more than 500 products across over 100 categories including non-food products such as paper towels made from recycled paper and industrially compostable cutlery.

To view downloadable product images and the Open Nature lookbooks, please click here.

Own Brands is inclusive of trusted household names like O Organics®, Lucerne®, Open Nature®, Signature SELECT®, Primo Taglio®, debi lilly design™, waterfront BISTRO®, Soleil® and Value Corner®. Shoppers can find Own Brands products exclusively at Albertsons Cos. stores, and they all come with a 100 percent satisfaction guarantee – love it or it’s on us! Learn more by visiting our website at albertsons.com/ourbrands.

About Albertsons Companies

Albertsons Companies is a leading food and drug retailer in the United States. As of December 3, 2022, the Company operated 2,270 retail food and drug stores with 1,720 pharmacies, 402 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2021, along with the Albertsons Companies Foundation, the Company contributed nearly $200 million in food and financial support, including approximately $40 million through our Nourishing Neighbors Program to ensure those living in our communities have enough to eat.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230316005559/en/

For Media Relations, contact media@albertsons.com

Source: Albertsons Companies, Inc.

FAQ

What new products has Albertsons Companies introduced under the Open Nature brand?

Albertsons has launched 12 new dairy-free plant-based products under the Open Nature brand, including yogurt and cheese alternatives.

How is Albertsons Companies addressing consumer health trends?

Albertsons is focusing on health-conscious consumers by expanding its Open Nature brand with new plant-based products and offering grass-fed Angus beef.

What is the significance of the grass-fed Angus beef introduced by Albertsons?

The grass-fed Angus beef positioning is significant as it makes Open Nature one of the largest private label domestic grass-fed beef programs in the U.S.

When did the Open Nature brand launch its new products?

The new products were announced in a press release on March 16, 2023.

Where can consumers find the new Open Nature products?

The new Open Nature products are available at Albertsons, Safeway, Vons, Jewel-Osco, and other affiliated stores.