Albertsons Companies Launches New Own Brand, Overjoyed™, Featuring Indulgent Treats, Gifts and Décor
Albertsons Companies (NYSE: ACI) has launched Overjoyed, its newest Own Brand, marking the company's first major private label debut in recent years. The brand offers a curated selection of indulgent treats, gifts, and décor designed to celebrate everyday moments. Products include cupcakes, cookies, chocolatey trail mixes, cheesecakes, and decorative items.
Overjoyed and its extension, Overjoyed Boutique, are now available in Albertsons Cos. stores, including Albertsons, Safeway, Vons, Jewel-Osco, ACME, and Shaw's. The brand aims to help customers create emotional connections and lasting memories through its high-quality products found in key categories such as bakery, décor, snack mixes, candy, and celebration supplies.
The launch is part of Albertsons' commitment to bringing people together around the joys of food and meeting customers' needs through its Own Brands portfolio.
Albertsons Companies (NYSE: ACI) ha lanciato Overjoyed, il suo ultimo marchio proprio, segnando il primo importante debutto di private label dell'azienda negli ultimi anni. Il marchio offre una selezione curata di delizie, regali e décor progettati per celebrare i momenti quotidiani. I prodotti includono cupcake, biscotti, mix di frutta secca al cioccolato, cheesecake e articoli decorativi.
Overjoyed e la sua estensione, Overjoyed Boutique, sono ora disponibili nei negozi di Albertsons Cos., tra cui Albertsons, Safeway, Vons, Jewel-Osco, ACME e Shaw's. Il marchio mira ad aiutare i clienti a creare connessioni emotive e ricordi duraturi attraverso i suoi prodotti di alta qualità in categorie chiave come panetteria, décor, mix di snack, dolciumi e forniture per celebrazioni.
Il lancio fa parte dell'impegno di Albertsons per unire le persone intorno alle gioie del cibo e soddisfare le esigenze dei clienti attraverso il suo portfolio di marchi propri.
Albertsons Companies (NYSE: ACI) ha lanzado Overjoyed, su nueva marca propia, marcando el primer importante debut de marca privada de la empresa en los últimos años. La marca ofrece una selección curada de caprichos, regalos y decoración diseñados para celebrar los momentos cotidianos. Los productos incluyen cupcakes, galletas, mezclas de frutos secos con chocolate, cheesecakes y artículos decorativos.
Overjoyed y su extensión, Overjoyed Boutique, ahora están disponibles en las tiendas de Albertsons Cos., que incluyen Albertsons, Safeway, Vons, Jewel-Osco, ACME y Shaw's. La marca tiene como objetivo ayudar a los clientes a crear conexiones emocionales y recuerdos duraderos a través de sus productos de alta calidad en categorías clave como panadería, decoración, mezclas de refrigerios, dulces y suministros para celebraciones.
El lanzamiento es parte del compromiso de Albertsons de reunir a las personas en torno a las alegrías de la comida y satisfacer las necesidades de los clientes a través de su portafolio de marcas propias.
Albertsons Companies (NYSE: ACI)가 Overjoyed라는 최신 자사 브랜드를 출시했습니다. 이는 최근 몇 년간 회사의 첫 번째 주요 프라이빗 라벨 데뷔를 의미합니다. 이 브랜드는 일상적인 순간을 기념하기 위해 설계된 선별된 고급 간식, 선물 및 장식품을 제공합니다. 제품으로는 컵케이크, 쿠키, 초콜릿 믹스, 치즈케이크 및 장식 아이템이 포함됩니다.
Overjoyed 및 그 연장선인 Overjoyed Boutique는 Albertsons, Safeway, Vons, Jewel-Osco, ACME 및 Shaw's 등 Albertsons Cos. 매장에서 지금 이용할 수 있습니다. 이 브랜드는 제과, 장식, 스낵 믹스, 사탕, 축하 용품 등의 핵심 카테고리에서 발견되는 고품질 제품을 통해 고객이 감정적인 연결과 지속적인 추억을 만들 수 있도록 도와주는 것을 목표로 합니다.
이번 출시는 사람들을 음식의 기쁨을 중심으로 모으고 자사 브랜드 포트폴리오를 통해 고객의 요구를 충족시킨다는 Albertsons의 약속의 일환입니다.
Albertsons Companies (NYSE: ACI) a lancé Overjoyed, sa nouvelle marque propre, marquant le premier grand lancement de marque privée de l'entreprise ces dernières années. La marque propose une séléction soigneusement choisie de délicieuses friandises, de cadeaux et de décorations conçues pour célébrer les moments quotidiens. Les produits comprennent des cupcakes, des biscuits, des mélanges de fruits secs enrobés de chocolat, des cheesecakes et des articles décoratifs.
Overjoyed et son extension, Overjoyed Boutique, sont désormais disponibles dans les magasins Albertsons Cos., y compris Albertsons, Safeway, Vons, Jewel-Osco, ACME et Shaw's. La marque vise à aider les clients à créer des liens émotionnels et des souvenirs durables grâce à ses produits de haute qualité dans des catégories clés telles que la boulangerie, la décoration, les mélanges de collations, les bonbons et les fournitures de fête.
Ce lancement fait partie de l'engagement d'Albertsons à rassembler les gens autour des joies de la nourriture et à répondre aux besoins des clients à travers son portefeuille de marques propres.
Albertsons Companies (NYSE: ACI) hat Overjoyed, seine neueste Eigenmarke, eingeführt und damit das erste größere private Label-Debüt des Unternehmens in den letzten Jahren markiert. Die Marke bietet eine kuratierte Auswahl an köstlichen Snacks, Geschenken und Dekorationen, die dazu entworfen wurden, alltägliche Momente zu feiern. Dazu gehören Cupcakes, Kekse, schokoladige Snackmischungen, Käsekuchen und dekorative Artikel.
Overjoyed und seine Erweiterung Overjoyed Boutique sind jetzt in den Geschäften von Albertsons Cos. erhältlich, darunter Albertsons, Safeway, Vons, Jewel-Osco, ACME und Shaw's. Die Marke hat zum Ziel, den Kunden zu helfen, emotionale Verbindungen und bleibende Erinnerungen durch ihre hochwertigen Produkte in wichtigen Kategorien wie Bäckerei, Dekoration, Snackmischungen, Süßigkeiten und Partybedarf zu schaffen.
Die Einführung ist Teil des Engagements von Albertsons, Menschen um die Freuden des Essens zusammenzubringen und die Bedürfnisse der Kunden durch das Portfolio seiner Eigenmarken zu erfüllen.
- Launch of new Own Brand 'Overjoyed' to potentially increase product offerings and sales
- Expansion into indulgent treats and décor market, potentially attracting new customers
- Available across multiple Albertsons-owned store chains, maximizing distribution reach
- None.
Retailer’s first significant Own Brand debut in recent years boasts sweet treats, dessert toppings, seasonal favorites, scented candles and more designed to celebrate life’s everyday moments
Image Courtesy: Albertsons Companies
“At Albertsons Cos., we are dedicated to bringing people together around the joys of food, and our newest Own Brand, Overjoyed, underscores this commitment by helping shoppers celebrate the joys of every day and connect with loved ones,” said Brandon Brown, SVP Own Brands for Albertsons Cos. "We are constantly evaluating how well we're meeting our customers' needs through our Own Brands portfolio, and we realized we had an opportunity to create a brand to celebrate life's every day, special moments. With Overjoyed, we look forward to helping our loyal customers create an emotional connection and lasting memories from hosting a hot fudge sundae party to surprising the family with cupcakes for dessert to treating a teacher or neighbor with holiday trail mix ‘just because’.”
Overjoyed high-quality products can be found throughout the store in key categories including bakery and décor, snack mixes, candy, cookies and celebration supplies. Shoppers will be tempted by indulgent treats such as French macarons, s’mores trail mix and chocolate fudge brownie ice cream cake. For customers looking to create their own desserts, Overjoyed offers whimsical fairytale princesses or dinosaurs and sharks sprinkles, colorful cupcake liners, decadent chocolate chips and marshmallows, to name a few. Overjoyed Boutique features giftable items for any occasion such as a scented candles, elegant flower vases and seasonal décor. Additionally, each holiday season, Overjoyed will introduce seasonal items and treats to celebrate such as vampire fang gummies and decorate-your-own graveyard cookie kits for Halloween.
Promoted via the company’s email, social and digital channels, Overjoyed marketing features a lively color palette, captivating details, sparkles and a consistent teal logo, bringing the brand’s optimistic, cheerful and magnetic personality to life.
Overjoyed is the latest addition to the company’s Own Brands portfolio, which includes trusted household names such as Signature SELECT®, O Organics®, Lucerne®, Open Nature®, Primo Taglio®, waterfront BISTRO®, Soleil® and Value Corner®.
To download high-res images and videos of the Overjoyed brand, please click here.
About Albertsons Companies:
Albertsons Companies is a leading food and drug retailer in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904946908/en/
Source: Albertsons Companies, Inc.
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