Kensington Evolves to Reduce Environmental Impact with Launch of EQ Product Family

Rhea-AI Summary

Kensington unveiled its new EQ product family to enhance sustainability by incorporating post-consumer recycled (PCR) materials into backpacks, cases, and input devices.

The EQ Laptop Backpack 14” (K60391WW) and 16” (K60392WW) include up to 29% PCR polyester, while the EQ Laptop Carrying Case 16” (K60390WW) has 32% PCR polyester. The EQ Laptop Sleeves for 12”, 14”, and 16” laptops feature up to 49% PCR polyester.

The Pro Fit Ergo keyboard and mice series also utilize PCR content and FSC-certified packaging. The EQ docking stations support multiple video outputs and high data transfer speeds, with up to 53% PCR plastics.

The Slim NanoSaver 2.0 EQ Keyed Laptop Lock reduces plastic use by 78% from prior models. All products carry warranties and are available in North America through various retailers, including Amazon.

Positive

• Launch of EQ product family emphasizes sustainability.
• Incorporation of up to 49% PCR polyester in laptop sleeves.
• Docking stations support multiple video outputs and have up to 53% PCR content.
• Reduction of plastic use by 78% in the Slim NanoSaver 2.0 EQ Keyed Laptop Lock.
• Products carry two to five-year warranties.

Negative

• None.

Insights

Market Research Analyst

Kensington's launch of the EQ product family represents a strategic shift towards sustainability in the computer accessories market. This move aligns with growing consumer demand for eco-friendly products, potentially expanding Kensington's market share among environmentally conscious consumers and businesses.

The incorporation of post-consumer recycled (PCR) materials in various products, ranging from 28% to 60% PCR content, demonstrates a significant commitment to reducing environmental impact. This could positively influence brand perception and attract customers who prioritize sustainability in their purchasing decisions.

However, the financial impact of this initiative remains unclear. While it may lead to increased sales and brand loyalty, the costs associated with sourcing PCR materials and potential changes in manufacturing processes could affect profit margins. Investors should monitor how this sustainability push translates into market performance and financial results in the coming quarters.

Tech Expert

Kensington's EQ product line showcases innovative design adaptations to incorporate sustainability without compromising functionality. The use of PCR materials in backpacks, cases and input devices demonstrates that eco-friendly materials can meet high-performance standards in tech accessories.

Particularly noteworthy is the SD4880P docking station, supporting quad 4K displays and offering 17 ports while using 53% PCR content. This proves that sustainability and cutting-edge technology can coexist, potentially setting a new industry standard.

The rechargeable keyboards and mice with PCR content address the e-waste issue by eliminating the need for disposable batteries. This approach could lead to long-term cost savings for consumers and reduced environmental impact, potentially driving adoption in both consumer and enterprise markets.

Overall, this initiative positions Kensington as a leader in sustainable tech accessories, which could influence industry trends and consumer expectations moving forward.

Financial Analyst

While Kensington's shift towards sustainability with the EQ product family is commendable, its financial implications are not immediately clear. The company hasn't provided specific projections on how this initiative will impact revenue or profitability.

The use of PCR materials could potentially increase production costs in the short term, which may pressure margins unless Kensington can command premium pricing for these eco-friendly products. However, if successful, this strategy could lead to increased market share and brand value in the long run.

Investors should look for future disclosures on:

• Sales performance of EQ products compared to traditional lines
• Changes in production costs and profit margins
• Any notable shifts in market share or customer acquisition costs

Without concrete financial data, it's difficult to quantify the impact on Kensington's bottom line. This initiative represents a strategic long-term investment in sustainability, which may take time to translate into measurable financial benefits.

EQ-Series Backpacks, Cases, and Input Devices Incorporate Post-Consumer Recycled (PCR) Content to Advance the Company’s Sustainability Initiatives

BURLINGAME, Calif.--(BUSINESS WIRE)-- Kensington, a worldwide leader of desktop computing and mobility solutions for IT, business, and home office professionals, today announced the availability of the EQ family of backpacks and laptop cases that are manufactured using post-consumer recycled (PCR) materials. Embodying the company’s ongoing commitment to reducing its environmental impact, products in the EQ portfolio incorporate an evolution in design, durability, and packaging into its high-performance products and solutions.

Backpacks and Cases for Eco-conscious Professionals and Students

Kensington’s EQ Laptop Backpack 14” (K60391WW) is made from 4.6 250ml plastic bottles and includes 29% PCR polyester, and the EQ Laptop Backpack 16” (K60392WW) is made with 8.4 250ml plastic bottles and includes 28% PCR polyester. Stylish, compact, and lightweight, the EQ Laptop Backpacks feature padded shoulder straps and a cushioned backside with breathable mesh fabric to deliver comfortable support for your back, neck, and shoulders, and include a trolley strap to secure them to rolling luggage. Internal padded compartments fit laptops up to 14” and 16” (respectively) and provide space for files and accessories. Front zippered pockets provide for quick access to essentials and a side pocket provides convenient storage for an umbrella or water bottle.

Ideal for professional commuters, the travel-friendly Kensington EQ Laptop Carrying Case 16” (K60390WW) includes 32% PCR polyester and is made with 10.4 250ml plastic bottles. The easy-to-access, versatile clamshell design incorporates a TSA-friendly laptop compartment and includes a trolley strap for securing the case to rolling luggage. The case features padded shoulder straps for comfort, and an internal padded compartment that fits laptops up to 16” and provides space for files and accessories. A front zippered pocket provides quick access to essentials.

The Kensington EQ Laptop Sleeve 12” (K60393WW), EQ Laptop Sleeve 14” (K60394WW), and EQ Laptop Sleeve 16” (K60395WW), include 42%, 45%, and 49% PCR polyester (respectively) and are made from 4.4, 4.6, and 4.8 250ml plastic bottles (respectively). Designed for travel and protection for laptops and tablets up to 12”, 14”, and 16”, the new laptop sleeves feature padded compartments and a minimalistic outer design constructed with high-quality zippers and stitching. The sleeves incorporate a zippered front compartment for accessories and easily slide into Kensington EQ laptop backpacks and laptop carrying cases.

Kensington EQ Laptop backpacks, carrying cases, and laptop sleeves carry two-year limited warranties and are available now in North America through multiple channels, including Amazon and other online retailers.

Rechargeable Keyboard and Mice Increase Productivity, Eliminate Need for Alkaline Batteries

The plastic in the Kensington Pro Fit^® Ergo KB675 EQ TKL Rechargeable Keyboard (K75491US) contains 43% post-consumer PCR content* and utilizes packaging certified by the Forest Stewardship Council (FSC^®). The keyboard features an ergonomic sculpted design that promotes proper hand and wrist posture to help reduce strain on wrists and arms to increase productivity and reduce the risk of repetitive strain injuries (RSIs). Compatible with Windows and macOS, the KB675 offers three connectivity options – two Bluetooth^® connections and one 2.4GHz connection with 128-bit encryption – and features Swift Pair Technology to make device connection quick and easy. *Excludes PCB assembly, rechargeable battery, 2.4Ghz dongle, and charging cable.

The keyboard incorporates vibrant LED indicators that make it easy to monitor connection status, caps lock, and battery life. The built-in 500mAh rechargeable battery is charged conveniently via a USB-C^® charging port, providing long battery life, and eliminating the need for disposable alkaline batteries. A non-detachable wrist pad offers enhanced comfort and front keyboard legs provide ergonomic support during extensive work hours. Kensington Konnect™ software enables the customization of keyboard functions for even more versatility and convenience.

The plastic in the new Kensington Pro Fit^® Ergo MY430 EQ Rechargeable Mouse (K75507WW) and Pro Fit^® Ergo MY630 EQ Rechargeable Mouse (K72484WW) contains 60% PCR content* and utilize FSC-certified packaging. Both MY430 and MY630 support seamless multi-device connectivity via two Bluetooth^® Low Energy connections and a 2.4GHz receiver that provides 128-bit AES government-grade encryption. Compatible with Windows, macOS, and Chrome, the mice feature high-definition optical sensors with three DPI settings (1000/1600/2400), whisper-quiet clicking, convenient dongle storage, and long-lasting rechargeable batteries. KensingtonWorks™ software enables the users to personalize five programmable buttons, providing one-click access to common tasks to enhance productivity and efficiency. *Excludes PCB assembly.

The MY430 features the traditional mouse design while the MY630 incorporates a vertical form factor with an ergonomic tilt that places the hand in a neutral handshake posture during usage to provide a more comfortable experience over extended use. The MY630 also features a metal scroll wheel for precise scrolling.

The Kensington EQ KB675, MY430, and MY630 devices carry three-year limited warranties and are available now in North America through multiple channels, including Amazon and other online retailers.

Docking Stations Increase Productivity and Become More Eco-Friendly

Docking stations enhance workflow and increase productivity while promoting a clutter-free workspace. Two of the newest docking stations to join Kensington’s EQ product family are:

• SD4880P EQ USB-C^® 10Gbps Quad Video 17-in-1 Driverless Dock (K34113NA)
• SD4782P EQ USB-C^® & USB-A Dual 4K Docking Station (K33650NA)

The SD4880P docking station, which is compatible with Thunderbolt™ 4, Thunderbolt™ 3, USB4^®, and USB-C^® laptops, is composed of plastic that contains 53% PCR content*. One of the first USB-C^® docks to support up to four external monitors (Quad 4K @ 30Hz), the plug-and-play SD4880P incorporates four high-power USB-C^® and six USB-A ports that deliver data transfer speeds up to 10Gbps, two HDMI^® and two DisplayPort™ connections, a 2.5 Gbps Ethernet port, SD card reader, and a combo audio jack. 100W dynamic power delivery enables connected accessories to charge without a host laptop connected. *Excludes the cable, power supply, and power cord.

The SD4782P docking station, which is composed of plastic that contains 53% PCR content*, works with the latest USB-C^® Alt Mode and legacy USB-A laptops making it ideal for use in mixed technology environments. The dock supports up to two external Ultra HD monitors (4K @ 60Hz) via two HDMI^® 2.0 and two DP++ 1.2 ports. In addition to a Gigabit Ethernet port and audio combo jack, the dock connects accessories at speeds up to 10Gbps via one USB-C^® port and five USB-A ports and delivers up to 100W to power USB-C^® Alt Mode laptops, the docking station, and connected accessories. The SD4782P includes a 100W Power Splitter to power USB-A laptops. Incorporating the use of PCR plastics into dock enclosures is consistent with Kensington’s commitment to reducing its impact on the environment. *Excludes the cable, power supply, and power cord.

Other new docks that have incorporated PCR plastics into their casings include:

• SD4842P EQ USB-C^® 10Gbps Triple Video Driverless Docking Station (K32810NA)
• SD4790P EQ USB-C^® and USB-A 10Gbps Quad 4K Hybrid Dock (K33610NA)
• SD4790-MAC EQ USB-C^® Triple 4K Docking Station for MacBook (K33621NA)

Kensington EQ docking stations carry three-year limited warranties and are available now in North America through multiple channels, including Amazon and other online retailers.

Laptop Lock Delivers a Trusted Security Solution for Ultra-Thin Devices

Kensington’s Slim NanoSaver^® 2.0 EQ Keyed Laptop Lock (K60630WW) is a trusted security solution that provides physical security for ultra-thin devices without hindering port access or stability. Slim NanoSaver^® 2.0 EQ contains only 7.5g of plastic – a reduction of 78% plastic from the prior generation – and is delivered in FSC-certified packaging.

Featuring a cable and lock body crafted from strong stainless steel, Slim NanoSaver® 2.0 EQ is precision-engineered to guarantee compliance with rigorous industry standards for strength, physical endurance, and mechanical resilience. The slim nano lock head allows the laptop to lie flat and stable and ensures full access to valuable ports. Cleat™ Locking Technology connects strongly to the device frame and the small 5mm keying system thwarts picking attempts.

Kensington Slim NanoSaver® 2.0 EQ Keyed Laptop Lock carries a five-year limited warranty and is available now in North America through multiple channels, including Amazon and other online retailers.

“We’re excited to bring the new EQ portfolio of products and solutions to market because these new products showcase Kensington’s commitment to reducing our impact on the environment,” explained Lisa Schuiteboer Shuler, Manager of Product Marketing, Global Marketing at Kensington. “The EQ product family encompasses an array of products that we hope to expand across broader product categories as we evolve in the areas of product design, product durability, and product packaging.”

Learn more about Kensington’s comprehensive portfolio of products and solutions for consumers and businesses, visit www.kensington.com.

Resources:

• Product Images
• Video: Giving Plastic Bottles a Second Life

Follow Kensington on:

• Instagram: Instagram.com/Kensington_tech
• Facebook: facebook.com/KensingtonTech
• LinkedIn: linkedin.com/company/Kensington
• Contact us: globalmarketing@kensington.com

About Kensington

Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. Kensington strives to anticipate the needs and challenges of the ever-evolving workplace and craft professional-tier award-winning solutions for organizations committed to providing peak professionals the tools they need to thrive. The company prides itself as the professionals’ choice, and on its core values surrounding design, quality and support.

In office and mobile environments, Kensington’s extensive portfolio of award-winning products provide trusted security, desktop productivity innovations, professional video conferencing, and ergonomic well-being.

Headquartered in Burlingame, California, Kensington is the inventor and a worldwide leader in laptop security locks. Kensington is a division of ACCO Brands, the Home of Great Brands Built by Great People, which designs, manufactures and markets consumer and end-user products that help people work, learn and play. In addition to Kensington^®, ACCO Brands’ widely recognized brands include AT-A-GLANCE^®, Five Star^®, Leitz^®, Mead^®, PowerA^®, Swingline^®, Tilibra and many others. More information about ACCO Brands Corporation (NYSE:ACCO) can be found at www.accobrands.com.

Kensington^®, Cleat™, NanoSaver®, Pro Fit^®, and Kensington Konnect™ are trademarks of ACCO Brands. All other registered and unregistered trademarks are the property of their respective owners.

© 2024 Kensington Computer Products Group, a division of ACCO Brands. All rights reserved.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240904891156/en/

Ken Hagihara, APR, Fellow PRSA, MCM

Integrity Public Relations, Inc.

949-768-4423 ext. 101

ken@integritypr.net

Source: Kensington

FAQ

What is the Kensington EQ product family?

Kensington's EQ product family includes eco-friendly backpacks, laptop cases, input devices, and docking stations made with post-consumer recycled (PCR) materials.

How much PCR polyester is used in Kensington EQ Laptop Sleeves?

The Kensington EQ Laptop Sleeves for 12”, 14”, and 16” laptops include up to 49% PCR polyester.

What are the key features of Kensington EQ docking stations?

Kensington EQ docking stations support multiple video outputs, high data transfer speeds, and contain up to 53% PCR plastics.

What is the plastic reduction in Kensington Slim NanoSaver 2.0 EQ Keyed Laptop Lock?

The Kensington Slim NanoSaver 2.0 EQ Keyed Laptop Lock reduces plastic use by 78% compared to prior models.

Are Kensington EQ products available in North America?

Yes, Kensington EQ products are available in North America through various retailers, including Amazon.