Ascend Wellness Holdings Launches High Wired - A New Line of Infused Flower and Pre-Rolls
Rhea-AI Summary
Ascend Wellness Holdings (AAWH) has launched High Wired, a new line of infused flower and pre-roll products targeting experienced cannabis consumers. Initially available in Illinois with planned market expansions, the product line features proprietary blends of premium ground flower infused with concentrates and THCA Diamond dust.
The launch includes 1g Infused Pre-Rolls and 3.5g Super Shake, available in various strains such as Animal Cake Sativa, Garlic and Bananas Hybrid, Banana Daddy Hybrid, and Butterstuff Indica. High Wired was developed based on consumer feedback, focusing on strong effects, value, and consistency.
This product launch positions AWH in the rapidly growing infused products category, demonstrating the company's commitment to meeting evolving consumer demands in its operating markets across Illinois, Maryland, Massachusetts, Michigan, Ohio, New Jersey, and Pennsylvania.
Positive
- Entry into fast-growing infused products category
- Product line expansion strengthening market presence
- Strategic positioning targeting experienced cannabis consumers
Negative
- initial market availability (Illinois only)
- Heavy focus on high-potency products may limit broader market appeal
News Market Reaction
On the day this news was published, AAWH declined 3.88%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
"High Wired was developed with our most frequent consumers in mind, people who smoke often, know their strains, and value relaxation, emotional relief, and strength," said David Gacom, Chief Commercial Officer at AWH. "We built this line by listening to them on what matters most - strong effects, real value without compromising on quality, and consistency. High Wired reflects our team's understanding of what cannabis enthusiasts expect."
Crafted for smokers, by smokers, High Wired uses a proprietary blend of premium ground flower infused with high-quality concentrates and THCA Diamond dust to deliver a powerful and rich cannabis experience loaded with high cannabinoid and terpene content. At launch, High Wired will be available in a variety of top-tier strains, including Animal Cake Sativa, Garlic and Bananas Hybrid, Banana Daddy Hybrid, and Butterstuff Indica, delivering a wide range of strains and effects suited for different consumer preferences.
For launch, High Wired kicks things off with 1g Infused Pre-Rolls: precision-packed for a smooth burn and consistent experience; and 3.5g Super Shake: a proprietary blend perfect for rolling your own or packing a bowl.
This launch reaffirms AWH's commitment to bringing best-in-class cannabis products tailored to the evolving needs of consumers. Infused products continue to be one of the fastest-growing categories and High Wired positions AWH at the forefront of that trend. Consumers can enjoy the full power of cannabis with High Wired: potent, flavorful, and reliable in every puff. Whether they are rolling on their own or packing a bowl, High Wired delivers elevated experiences with precision and intensity.
For more information about Ascend, visit www.awholdings.com.
About Ascend Wellness Holdings, Inc.
AWH is a vertically integrated operator with assets in
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SOURCE Ascend Wellness Holdings, Inc.
FAQ
What products are included in AAWH's High Wired launch?
Which cannabis strains are available in AAWH's High Wired line?
Where is AAWH's High Wired product line currently available?
What makes AAWH's High Wired different from regular cannabis products?
