Apple Inc. reports news around its consumer technology ecosystem, including iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro, Apple silicon, software platforms and Services. Recurring updates cover quarterly results, product introductions, developer events such as WWDC, and expansion of hardware features, displays, wireless chips and on-device AI capabilities across Apple’s product lines.
Apple news also includes governance and leadership developments, retail and geographic activity, and service categories such as the App Store, Apple Music, Apple Pay, iCloud and Apple TV. The company’s operating model combines internally designed hardware, software and semiconductors with a global manufacturing and distribution network.
Apple (AAPL) unveiled iPhone 18 Pro and iPhone 18 Pro Max, featuring A20 Pro chip and major camera, battery and AI upgrades.
The new 48MP Fusion Main camera adds variable aperture with four manual settings, a new sensor, upgraded Photographic Styles, and Apple Reference Image for authenticity verification. A20 Pro, built on a 2 nm process, offers 50% more memory bandwidth, a GPU up to 40% faster than A19 Pro, and a Dual 16-core Neural Engine that doubles AI processing power. A redesigned vapor chamber enables up to 40% higher sustained performance.
Battery life reaches up to 36 hours of video playback on iPhone 18 Pro and 45 hours on Pro Max, with fast wired and wireless charging. Models ship with iOS 27, Apple Intelligence and Siri AI (beta), support Wi‑Fi 7 and C2 modem, and offer 256GB–2TB storage. Prices start at $1,199 for iPhone 18 Pro and $1,299 for Pro Max, with pre-orders from September 12 and availability from September 18 in many regions.
Apple (NASDAQ:AAPL) introduced two new desktop chips, M6 and M5 Ultra, for Mac mini and Mac Studio, targeting major gains in performance and on-device AI compute. M6 is Apple’s first 2 nm chip with a 12-core CPU, 12-core GPU with Neural Accelerators, Dual 16-core Neural Engine, and up to 170GB/s unified memory bandwidth supporting up to 32GB memory.
M5 Ultra, Apple’s first quad-die M-series SoC, connects two M5 Max chips via UltraFusion to deliver an up-to-36-core CPU, up-to-80-core GPU with Neural Accelerators, a 32-core Neural Engine, up to 512GB unified memory, and 1.2TB/s memory bandwidth, aimed at demanding pro and frontier AI workloads.
Apple (NASDAQ:AAPL) introduced a new Mac mini lineup featuring the M6 and M5 Pro chips, claiming up to 4x faster AI performance, 2x faster graphics and storage, and 40% faster CPU versus the previous generation. The M6 model offers a 12-core CPU, 12-core GPU with Neural Accelerators, dual 16-core Neural Engine, up to 32GB unified memory, and higher bandwidth for faster multitasking and AI workloads. The M5 Pro configuration scales to an 18-core CPU, 20-core GPU, and 64GB unified memory for demanding pro and agentic AI workflows.
Both models add Wi‑Fi 7, Bluetooth 6, 2.5Gb Ethernet (10Gb optional), and enhanced Thunderbolt connectivity, and integrate with upcoming macOS 27 Golden Gate, Apple Intelligence, and Siri AI. Pre-orders start August 25, with availability beginning September 22, at U.S. starting prices of $899 for M6 and $1,699 for M5 Pro.
Apple (NASDAQ:AAPL) unveiled a new Mac Studio powered by M5 Max and the all-new M5 Ultra chips, delivering up to 4.3x faster AI performance, up to 1.8x faster graphics, up to 2x faster storage, and as much as 512GB unified memory with 1.2TB/s bandwidth for fully on‑device large language models. The desktop adds Thunderbolt 5, Wi‑Fi 7, Bluetooth 6, support for clustering multiple systems for up to 3x faster distributed AI inference, and connectivity for up to eight displays. Pre-orders begin August 25, 2026, with general availability on September 22; M5 Max models start at $2,499 and M5 Ultra at $5,499 in the U.S., with a 512GB unified memory configuration arriving in late October.
Apple (AAPL) has opened a new 20,000-square-foot Advanced Manufacturing Center (AMC) in Houston, located in the same facility that builds and ships Apple’s advanced AI servers and is slated to begin Mac mini production this year. The AMC provides free training and educational sessions for U.S. small- and medium-sized businesses, offering access to state-of-the-art equipment, interactive labs, and smart manufacturing curricula taught by Apple experts. Apple reports investing hundreds of millions of dollars in the Houston facility in less than nine months, and the AMC expands the company’s American Manufacturing Program and follows its Detroit Manufacturing Academy, which has already supported nearly 1,000 companies.
Apple (NASDAQ:AAPL) reported fiscal Q3 2026 revenue of $109.4 billion, up 16% year over year, a June-quarter record. Gross margin was 50.1%, including an estimated 2‑percentage‑point benefit from tariff refunds. Diluted EPS was $2.02, up 29% year over year, with tariff refunds contributing approximately $0.11 per share.
Net income reached $29.8 billion and operating income was $35.7 billion. Products revenue was $78.7 billion and Services revenue $30.7 billion. iPhone, Mac and Services set new June-quarter revenue records, and Apple reported double-digit revenue growth across all geographic segments. For the first nine months of fiscal 2026, revenue was $364.4 billion and net income $101.5 billion, with operating cash flow of $117.0 billion.
Apple’s installed base of active devices reached a new all-time high. The board declared a $0.27 cash dividend per share, payable August 13, 2026 to shareholders of record on August 10, 2026. Total assets were $383.3 billion, shareholders’ equity $107.5 billion, and total liabilities $275.7 billion as of June 27, 2026.
Apple (NASDAQ:AAPL) launched Apple Upgrade, a new Klarna-provided consumer leasing program for iPhone, Apple Watch, Mac, and iPad in the United States. Customers can lease eligible devices on the Apple Store online, in the Apple Store app, and at Apple Store locations, with example starting prices of $17.99/month for iPhone, $11.99 for Apple Watch, $24.99 for Mac, and $11.99 for iPad, across 12-, 24-, and 36‑month terms depending on device.
According to Apple, customers may lower payments via Apple Trade In and can earn 3% Daily Cash by paying with Apple Card. At lease end, they can upgrade, make a one-time purchase, or return the device. All leases are issued by Klarna, subject to eligibility and creditworthiness, involve a soft credit inquiry, and do not include ownership unless the purchase fee is paid. With this launch, Apple will discontinue the iPhone Upgrade Program and iPhone Payments in the U.S.
Apple (NASDAQ:AAPL) received a record 89 Emmy nominations across 15 Apple TV+ programs for the 78th Primetime Emmy Awards, leading major drama and comedy categories with series like Widow’s Bay, Pluribus, Shrinking, Slow Horses, Margo’s Got Money Troubles, and Your Friends & Neighbors.
Widow’s Bay earned 19 nominations, Pluribus 18, Shrinking 10, Slow Horses 9, and Margo’s Got Money Troubles 8. Nonfiction titles Mr. Scorsese and The Reluctant Traveler With Eugene Levy also secured top program nods. Apple reports 850 wins and 3,734 total award nominations to date.
Apple (NASDAQ:AAPL) announced a new multiyear commitment with Broadcom to design and produce custom silicon and wireless connectivity components for Apple devices. The agreement, expected to exceed $30 billion, will support production of over 15 billion U.S.-made chips and expand Broadcom’s Fort Collins, Colorado facility with a $1.5 billion investment. This is Apple’s largest American Manufacturing Program commitment and contributes to its broader $600 billion U.S. investment plan over four years.
Apple (NASDAQ:AAPL) introduced new AI-focused frameworks and tools across its platforms, centered on Xcode 27 and expanded Apple Intelligence integration. Developers gain a unified Swift API for Apple and third‑party models, new Core AI for on-device LLMs, and enhanced agentic coding workflows.
Updates span Siri AI, Swift, SwiftUI, Xcode Cloud, gaming and spatial tools, plus new betas for iOS 27, macOS 27, visionOS 27, and more.