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Apple MixC Shenzhen opens Friday, April 28, in China
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Apple has announced the opening of its new store, Apple MixC Shenzhen, the second in the city, enhancing its local community engagement. This store, opening on April 28 at 10 a.m., features sustainable materials and offers a unique shopping experience with a blend of online and in-store services. With 150 trained team members fluent in multiple languages, the store will facilitate personalized support and programming in various creative domains. This marks Apple's 55th store in the region and underscores its commitment to customer experience, innovation, and community connection.
Positive
Opening of a new store in Shenzhen enhances Apple's presence in China.
Store features sustainable materials, highlighting Apple's commitment to environmental responsibility.
Offers a unique blend of online and in-store shopping experiences, improving customer convenience.
150 trained team members will provide personalized customer service in multiple languages.
Negative
None.
The new store invites the local community to discover the best of Apple
SHENZHEN, China--(BUSINESS WIRE)--
Apple® today previewed Apple MixC Shenzhen, the second store in this vibrant city. The new store will serve as an accessible and inclusive space for Apple team members to bring the best of Apple together for the local community.
“We are very excited to open a beautiful new Apple Store in Shenzhen and deepen our connection with the local community,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “At Apple, we’re constantly innovating to deliver the best possible experience for our customers, and our incredible team members in Shenzhen can’t wait to welcome them when doors open on Friday.”
The new store features a Padang Light stone floor and a timber veneer-clad wall — sustainably and locally sourced within China — that maximizes visibility within the store.
Visitors can explore the latest Apple products and accessories, get shopping help from Apple Specialists, choose monthly financing options, and receive personal technical advice and Genius® support. Apple MixC Shenzhen also has an Apple Pickup station, which blends together the best of online and in-store shopping experiences for customers in China. The dedicated area makes it easier for customers to order online and collect their devices in-store at a convenient time.
Apple MixC Shenzhen will be an exciting space for customers to learn, create, and be inspired. Today at Apple® programming will take place in a roundtable setting for a more personalized experience, allowing customers to go further with their passions and the products they love. Programming will feature a powerful curation of Apple-led sessions across photography, videography, art and design, music, and coding.
Apple MixC Shenzhen is the 55th Apple Store® location in the region, and the fourth store in the Guangdong province of China, adding to a long-standing commitment to local communities. Since Apple Holiday Plaza Shenzhen opened in 2012 — the first Apple Store in Shenzhen — Apple has welcomed 22 million visitors in Shenzhen. The new store has over 150 highly trained retail team members who collectively speak 10 languages, including Chinese, Cantonese, English, Japanese, Korean, French, Spanish, Russian, Arabic, and sign language.
The store team will welcome its first customers on Friday, April 28, at 10 a.m. local time.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
