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Apple MixC Hefei opens for customers this Saturday, January 18, in Anhui, China

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Apple has announced the opening of its first store in Anhui province, China - Apple MixC Hefei. The store, located near Swan Lake in a prominent business district, features a curved glass storefront and is built with sustainably sourced local materials. The new location will open on January 18 with over 80 team members.

The store will offer Genius Bar services, Apple Pickup, and Today at Apple sessions focusing on photography and videography skills. Customers can explore Apple's latest products, including the iPhone 16 lineup, MacBook Pro with M4, and Apple Watch Series 10. For Chinese New Year, the store will offer special-edition AirPods 4 engraved for the Year of the Snake and workshops featuring iPhone 16 and Apple Vision Pro.

Apple ha annunciato l'apertura del suo primo negozio nella provincia di Anhui, Cina - Apple MixC Hefei. Il negozio, situato vicino al Lago Cigno in un importante quartiere commerciale, presenta una vetrina di vetro curvato ed è realizzato con materiali locali a fonte sostenibile. La nuova sede aprirà il 18 gennaio con oltre 80 membri del team.

Il negozio offrirà servizi Genius Bar, Apple Pickup e sessioni di Today at Apple incentrate su abilità fotografiche e videografiche. I clienti potranno esplorare gli ultimi prodotti di Apple, tra cui la linea iPhone 16, il MacBook Pro con M4 e l'Apple Watch Series 10. In occasione del Capodanno Cinese, il negozio offrirà AirPods 4 in edizione speciale incisi per l'Anno del Serpente e laboratori che presentano iPhone 16 e Apple Vision Pro.

Apple ha anunciado la apertura de su primera tienda en la provincia de Anhui, China - Apple MixC Hefei. La tienda, ubicada cerca del Lago del Cisne en un destacado distrito comercial, cuenta con un escaparate de cristal curvado y está construida con materiales locales de origen sostenible. La nueva ubicación abrirá el 18 de enero con más de 80 miembros del equipo.

La tienda ofrecerá servicios de Genius Bar, Apple Pickup y sesiones de Today at Apple centradas en habilidades de fotografía y videografía. Los clientes podrán explorar los últimos productos de Apple, incluyendo la línea iPhone 16, MacBook Pro con M4 y Apple Watch Series 10. Para el Año Nuevo Chino, la tienda ofrecerá AirPods 4 de edición especial grabados para el Año de la Serpiente y talleres que presentan el iPhone 16 y Apple Vision Pro.

애플은 중국 안후이성에 첫 매장인 애플 믹스C 허페이를 개장한다고 발표했습니다. 이 매장은 스완 호수 근처의 유명한 상업 지구에 위치하고 있으며, 곡선형 유리 전면과 지속 가능한 현지 자재로 지어졌습니다. 새로운 매장은 1월 18일에 개장합니다 라고 80명이 넘는 팀원들과 함께합니다.

매장에서는 천재 바 서비스, 애플 픽업 및 사진 및 비디오 기술에 초점을 맞춘 투데이 앳 애플 세션이 제공됩니다. 고객들은 아이폰 16 라인업, M4가 탑재된 맥북 프로, 애플 워치 시리즈 10을 포함한 애플의 최신 제품을 탐색할 수 있습니다. 설날을 맞아 매장에서는 뱀의 해에 맞춰 새겨진 특별판 에어팟 4와 아이폰 16, 애플 비전 프로를 선보이는 워크숍을 진행할 예정입니다.

Apple a annoncé l'ouverture de son premier magasin dans la province d'Anhui, en Chine - Apple MixC Hefei. Le magasin, situé près du lac Swan dans un quartier commercial renommé, présente une vitrine en verre courbée et est construit à partir de matériaux locaux provenant de sources durables. Le nouvel emplacement ouvrira le 18 janvier avec plus de 80 membres d'équipe.

Le magasin proposera des services Genius Bar, Apple Pickup et des sessions Aujourd'hui chez Apple axées sur les compétences en photographie et en vidéographie. Les clients pourront explorer les derniers produits d'Apple, notamment la gamme iPhone 16, MacBook Pro avec M4 et Apple Watch Series 10. Pour le Nouvel An chinois, le magasin proposera des AirPods 4 en édition spéciale gravés pour l'Année du Serpent et des ateliers mettant en vedette l'iPhone 16 et l'Apple Vision Pro.

Apple hat die Eröffnung seines ersten Stores in der Provinz Anhui, China - Apple MixC Hefei, angekündigt. Der Store, der sich in der Nähe des Schwanensees in einem prominenten Geschäftsviertel befindet, verfügt über eine geschwungene Glasfassade und ist aus nachhaltig beschafften lokalen Materialien gebaut. Die neue Filiale wird am 18. Januar eröffnen und mehr als 80 Teammitglieder beschäftigen.

Der Store wird Genius Bar-Dienste, Apple Pickup und Today at Apple-Sitzungen anbieten, die sich auf Fotografie- und Videografie-Fähigkeiten konzentrieren. Kunden können die neuesten Produkte von Apple erkunden, darunter die iPhone 16-Serie, MacBook Pro mit M4 und Apple Watch Series 10. Zum chinesischen Neujahr wird der Store spezielle AirPods 4 in limitierter Auflage anbieten, die für das Jahr der Schlange graviert sind, sowie Workshops zu iPhone 16 und Apple Vision Pro.

Positive
  • First Apple Store opening in Anhui province, expanding market presence in China
  • 80+ new team members hired for store operations
  • Full service offering including Genius Bar and Apple Pickup services
  • Strategic location in prominent business district
Negative
  • None.

HEFEI, China--(BUSINESS WIRE)-- Apple® today previewed Apple MixC Hefei, the first store in the dynamic city and the first in China’s Anhui province. This new store offers customers a new location to discover and buy Apple’s full lineup of products and services.

“We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “Our dedicated team is excited to support the local community and provide personalized experiences that empower customers, whether they are looking to upgrade to the latest iPhone 16 or learn how to go further with their devices during our Today at Apple sessions.”

Located near Swan Lake and in a prominent business and financial district, Apple MixC Hefei features a wide, curved glass storefront, seamlessly blending the inside and outside, and inviting customers into the store. The new store features sustainably and locally sourced materials, reflecting Apple’s commitment to design excellence and the environment.

The new store offers both Genius Bar® services and Apple Pickup, enabling customers to receive support and conveniently collect their online orders.

Apple MixC Hefei is home to over 80 team members ready to offer customers personalized service and support. Customers are welcome to discover and buy all of Apple’s latest products, including the iPhone 16® lineup, MacBook Pro® with M4, and Apple Watch® Series 10. Customers can also engage in free Today at Apple® sessions, where they can learn new skills in photography, videography, and more.

Apple team members are ready to offer customers personalized shopping advice and support, including assistance with upgrading and trading in eligible devices, choosing monthly financing options, switching to iOS, and securely transferring data. Customers can take advantage of a curated online shopping experience paired with seamless collection through Apple Pickup or the immediate delivery service. Configure-to-order options are available, allowing Mac® customers to select and customize devices to their specifications, including the new 24-inch iMac®, Mac mini®, and MacBook Pro, all powered by the advanced M4 family of chips.

In celebration of the upcoming Chinese New Year, customers can purchase a pair of special-edition AirPods® 4 with Active Noise Cancellation that have been engraved for the Year of the Snake. They can also sign up for a special Chinese New Year workshop that teaches fresh ways to capture and relive memories using iPhone 16 and Apple Vision Pro™, Apple’s first spatial computer which transforms the way people work, collaborate, and connect. Customers at Apple MixC Hefei can also enjoy festive window decals and decorative elements inside the new store that create a celebratory atmosphere.

Apple MixC Hefei will officially open its doors to the public on Saturday, January 18, at 10 a.m. local time.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

Footnotes

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.

© 2025 Apple Inc. All rights reserved. Apple, the Apple logo, Genius Bar, iPhone, MacBook Pro, Apple Watch, Today at Apple, Mac, iMac, Mac mini, AirPods and Apple Vision Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Press Contacts:



Brian Bumbery

Apple

bumbery@apple.com



Neema Mungai

Apple

nmungai@apple.com

Source: Apple

FAQ

When does the new Apple MixC Hefei store (AAPL) open in China?

The Apple MixC Hefei store opens on Saturday, January 18, 2025, at 10 a.m. local time in Hefei, Anhui province, China.

What special Chinese New Year products will AAPL offer at the MixC Hefei store?

Apple will offer special-edition AirPods 4 with Active Noise Cancellation engraved for the Year of the Snake, along with special workshops featuring iPhone 16 and Apple Vision Pro.

How many employees will work at AAPL's new MixC Hefei store?

The Apple MixC Hefei store will employ over 80 team members to provide customer service and support.

What services will AAPL's new MixC Hefei store offer?

The store will offer Genius Bar services, Apple Pickup, Today at Apple sessions, personalized shopping advice, device trade-ins, and configure-to-order options for Mac products.

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