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Apple Music has introduced a new feature called Apple Music Sing, allowing users to sing along to millions of songs with adjustable vocals and animated lyrics. This feature enhances user engagement by providing controls for vocal levels, real-time lyrics, and a duet view. Available later this month for Apple Music subscribers globally, it will be compatible with iPhone, iPad, and the latest Apple TV 4K. The rollout includes over 50 curated playlists optimized for the new singing experience.
Positive
Launch of Apple Music Sing may increase subscriber engagement.
Feature enhances user experience with adjustable vocals and real-time lyrics.
Availability on multiple platforms could attract new users.
Negative
The feature is not available for Apple Music Voice Plan subscribers.
Apple Music expands its world-class lyrics experience with a new feature for fans to easily sing along to tens of millions of songs
CUPERTINO, Calif.--(BUSINESS WIRE)--
Apple® today announced Apple Music® Sing, an exciting new feature that allows users to sing along to their favorite songs with adjustable vocals1 and real-time lyrics. Apple Music Sing offers multiple lyric views to help fans take the lead, perform duets, sing backup, and more — all integrated within Apple Music’s unparalleled lyrics experience. Coupled with an ever-expanding catalog that features tens of millions of the world’s most singable songs, Apple Music Sing makes it fun and easy for anyone to participate, however and wherever they choose.
Apple Music Sing will be available later this month to Apple Music subscribers worldwide, and can be enjoyed on iPhone®, iPad®, and the new Apple TV® 4K.
“Apple Music’s lyrics experience is consistently one of the most popular features on our service,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We already know our users all over the world love to follow along to their favorite songs, so we wanted to evolve this offering even further to enable even more engagement around music through singing. It’s really a lot of fun, our customers are going to love it.”
Apple Music Sing includes:
Adjustable vocals: Users now have control over a song’s vocal levels. They can sing with the original artist vocals, take the lead, or mix it up on millions of songs in the Apple Music catalog.
Real-time lyrics: Users can sing along to their favorite songs with animated lyrics that dance to the rhythm of the vocals.
Background vocals: Vocal lines sung simultaneously can animate independently from the main vocals to make it easier for users to follow.
Duet view: Multiple vocalists show on opposite sides of the screen to make duets or multi-singer tracks easy to sing along to.
Apple Music will also be launching a suite of more than 50 dedicated companion playlists featuring all of the epic songs, duets, choruses, and anthems that have been compelling people all around the world to sing — fully optimized for the Apple Music Sing experience.
Availability
Apple Music Sing will be available later this month for Apple Music subscribers worldwide.2
Apple Music Sing will be available on all compatible iPhone and iPad models as well as the new Apple TV 4K.
1 The vocal slider adjusts vocal volume, but does not fully remove vocals.
2 The feature is not available for Apple Music Voice Plan subscribers.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.