This page shows Wix.com (WIX) financial statements, including the income statement, balance sheet, cash flow statement, and key financial ratios. View 15 years of annual fundamentals and quarterly data, with year-over-year growth rates and compound annual growth rates (CAGR). All figures are derived from SEC filings (10-K and 10-Q reports).
Revenue is converting to cash unusually well, but a buyback-heavy balance-sheet strategy keeps reported equity below zero.
Operating cash flow rose from$248.2M to$582.9M over the last three years, showing the model became more cash-generative even as reported earnings stayed uneven. That happened while operating margin slipped back to0.1% in the latest year and receivables were only$41.5M , which implies customers are paying early enough to keep cash generation ahead of reported profit.
Expense mix explains more than topline growth: gross margin held near
The balance sheet is best read through liquidity rather than equity ratios: despite negative equity, the current ratio recovered to 1.2x and buybacks reached
Financial Health Signals
Based on FY2025 annual data, averaged across the last 3 years for performance metrics (most-recent year weighted highest). How this score is calculated →
Health score ≠ stock price. This rates the quality of Wix.com's business: profitability, growth, balance sheet strength. It doesn't tell you whether the stock is a good buy at today's price. Not financial advice. Use it alongside valuation analysis and your own research.
Wix.com has an operating margin of 0.1%, meaning the company retains $0 of operating profit per $100 of revenue. This below-average margin results in a low score of 25/100, suggesting thin profitability after operating expenses. This is down from 5.7% the prior year.
Wix.com's revenue grew 13.2% year-over-year to $2.0B, a solid pace of expansion. This earns a growth score of 55/100.
Wix.com has elevated debt relative to equity (D/E of -8.13), meaning the company relies heavily on borrowed funds. This high leverage results in a low score of 0/100, reflecting increased financial risk.
Wix.com's current ratio of 1.19 is below the typical benchmark, resulting in a score of 19/100. This tight liquidity could limit financial flexibility if cash inflows slow.
Wix.com scores 1.34, below the 1.81 distress threshold. The score is driven primarily by a large market capitalization ($4.6B) relative to total liabilities ($3.0B). This indicates elevated financial distress risk and warrants close attention to liquidity and debt levels.
Wix.com passes 6 of 9 financial strength tests. 3 of 4 profitability signals pass, 2 of 3 leverage/liquidity signals pass, 1 of 2 efficiency signals pass.
For every $1 of reported earnings, Wix.com generates $11.51 in operating cash flow ($582.9M OCF vs $50.6M net income). This indicates profits are well-supported by actual cash generation, not accounting adjustments.
Key Financial Metrics
Earnings & Revenue
Wix.com generated $2.0B in revenue in fiscal year 2025. This represents an increase of 13.2% from the prior year.
Wix.com's EBITDA was $33.2M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization. This represents a decrease of 74.7% from the prior year.
Wix.com reported $50.6M in net income in fiscal year 2025. This represents a decrease of 63.4% from the prior year.
Wix.com earned $0.88 per diluted share (EPS) in fiscal year 2025. This represents a decrease of 62.7% from the prior year.
Cash & Balance Sheet
Wix.com held $311.4M in cash against $0 in long-term debt as of fiscal year 2025.
Wix.com had 55M shares outstanding in fiscal year 2025. This represents a decrease of 2.0% from the prior year.
Margins & Returns
Wix.com's gross margin was 68.1% in fiscal year 2025, indicating the percentage of revenue retained after direct costs. This is up 0.1 percentage points from the prior year.
Wix.com's operating margin was 0.1% in fiscal year 2025, reflecting core business profitability. This is down 5.6 percentage points from the prior year.
Wix.com's net profit margin was 2.5% in fiscal year 2025, showing the share of revenue converted to profit. This is down 5.3 percentage points from the prior year.
Capital Allocation
Wix.com invested $645.5M in research and development in fiscal year 2025. This represents an increase of 30.3% from the prior year.
Wix.com spent $575.0M on share buybacks in fiscal year 2025, returning capital to shareholders by reducing shares outstanding. This represents an increase of 23.3% from the prior year.
WIX Income Statement
| Metric | Q4'25 | Q4'24 | Q4'23 | Q4'22 | Q4'21 | Q4'20 | Q4'19 | Q4'18 |
|---|---|---|---|---|---|---|---|---|
| Revenue | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Cost of Revenue | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Gross Profit | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| R&D Expenses | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| SG&A Expenses | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Operating Income | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Interest Expense | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Income Tax | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Net Income | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| EPS (Diluted) | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
WIX Balance Sheet
| Metric | Q4'25 | Q4'24 | Q4'23 | Q4'22 | Q4'21 | Q4'20 | Q4'19 | Q4'18 |
|---|---|---|---|---|---|---|---|---|
| Total Assets | $2.6B+36.5% | $1.9B+6.0% | $1.8B+2.6% | $1.8B-14.6% | $2.1B+8.8% | $1.9B+72.2% | $1.1B+30.2% | $844.8M |
| Current Assets | $1.3B+3.4% | $1.3B+19.6% | $1.1B-6.8% | $1.1B-17.4% | $1.4B+26.2% | $1.1B+44.2% | $763.8M+4.6% | $730.3M |
| Cash & Equivalents | $311.4M-52.9% | $660.9M+8.4% | $609.6M+149.1% | $244.7M-45.8% | $451.4M+167.3% | $168.9M-37.0% | $268.1M-19.0% | $331.1M |
| Inventory | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Accounts Receivable | $41.5M-7.0% | $44.7M-22.2% | $57.4M+36.4% | $42.1M+38.6% | $30.4M+28.3% | $23.7M+39.3% | $17.0M+25.6% | $13.5M |
| Goodwill | $135.0M+173.7% | $49.3M0.0% | $49.3M0.0% | $49.3M+0.1% | $49.3M+103.4% | $24.2M+36.2% | $17.8M0.0% | $17.8M |
| Total Liabilities | $3.0B+49.5% | $2.0B+7.2% | $1.9B-8.1% | $2.0B+5.6% | $1.9B+19.2% | $1.6B+80.1% | $891.9M+28.8% | $692.5M |
| Current Liabilities | $1.1B-26.6% | $1.5B+92.1% | $789.0M-33.7% | $1.2B+53.7% | $774.3M+22.6% | $631.5M+42.2% | $444.2M+30.5% | $340.4M |
| Long-Term Debt | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Total Equity | -$366.0M-364.6% | -$78.8M-44.6% | -$54.5M+79.3% | -$263.2M-280.7% | $145.7M-49.3% | $287.2M+47.3% | $194.9M+38.5% | $140.8M |
| Retained Earnings | -$850.9M+5.6% | -$901.5M+13.3% | -$1.0B+3.1% | -$1.1B-65.6% | -$648.1M-10.9% | -$584.5M-44.4% | -$404.8M-27.1% | -$318.4M |
WIX Cash Flow Statement
| Metric | Q4'25 | Q4'24 | Q4'23 | Q4'22 | Q4'21 | Q4'20 | Q4'19 | Q4'18 |
|---|---|---|---|---|---|---|---|---|
| Operating Cash Flow | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Capital Expenditures | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Free Cash Flow | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Investing Cash Flow | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Financing Cash Flow | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Dividends Paid | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Share Buybacks | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
WIX Financial Ratios
| Metric | Q4'25 | Q4'24 | Q4'23 | Q4'22 | Q4'21 | Q4'20 | Q4'19 | Q4'18 |
|---|---|---|---|---|---|---|---|---|
| Gross Margin | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Operating Margin | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Net Margin | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Return on Equity | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Return on Assets | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Current Ratio | 1.19+0.3 | 0.84-0.5 | 1.36+0.4 | 0.96-0.8 | 1.79+0.1 | 1.74+0.0 | 1.72-0.4 | 2.15 |
| Debt-to-Equity | -8.13+17.1 | -25.28+8.8 | -34.11-26.4 | -7.68-20.8 | 13.14+7.5 | 5.59+1.0 | 4.58-0.3 | 4.92 |
| FCF Margin | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
Note: Shareholder equity is negative (-$366.0M), which causes debt-to-equity and return on equity ratios to appear negative or not meaningful. This can occur from accumulated losses or large share buyback programs.
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Frequently Asked Questions
What is Wix.com's annual revenue?
Wix.com (WIX) reported $2.0B in total revenue for fiscal year 2025. This represents a 13.2% change compared to the previous fiscal year. Revenue measures the total income earned from the company's primary business operations before any expenses are deducted.
How fast is Wix.com's revenue growing?
Wix.com (WIX) revenue grew by 13.2% year-over-year, from $1.8B to $2.0B in fiscal year 2025.
Is Wix.com profitable?
Yes, Wix.com (WIX) reported a net income of $50.6M in fiscal year 2025, with a net profit margin of 2.5%.
What is Wix.com's EBITDA?
Wix.com (WIX) had EBITDA of $33.2M in fiscal year 2025, measuring earnings before interest, taxes, depreciation, and amortization.
What is Wix.com's gross margin?
Wix.com (WIX) had a gross margin of 68.1% in fiscal year 2025, indicating the percentage of revenue retained after direct costs of goods sold.
What is Wix.com's operating margin?
Wix.com (WIX) had an operating margin of 0.1% in fiscal year 2025, reflecting the profitability of core business operations before interest and taxes.
What is Wix.com's net profit margin?
Wix.com (WIX) had a net profit margin of 2.5% in fiscal year 2025, representing the share of revenue converted into profit after all expenses.
What is Wix.com's operating cash flow?
Wix.com (WIX) generated $582.9M in operating cash flow during fiscal year 2025, representing cash generated from core business activities.
What are Wix.com's total assets?
Wix.com (WIX) had $2.6B in total assets as of fiscal year 2025, including both current and long-term assets.
How much does Wix.com spend on research and development?
Wix.com (WIX) invested $645.5M in research and development during fiscal year 2025.
What is Wix.com's current ratio?
Wix.com (WIX) had a current ratio of 1.19 as of fiscal year 2025, which is considered adequate.
What is Wix.com's debt-to-equity ratio?
Wix.com (WIX) had a debt-to-equity ratio of -8.13 as of fiscal year 2025, measuring the company's financial leverage by comparing total debt to shareholder equity.
What is Wix.com's return on assets (ROA)?
Wix.com (WIX) had a return on assets of 1.9% for fiscal year 2025, measuring how efficiently the company uses its assets to generate profit.
Why is Wix.com's debt-to-equity ratio negative or unusual?
Wix.com (WIX) has negative shareholder equity of -$366.0M as of fiscal year 2025, which causes the debt-to-equity ratio to appear negative or not meaningful. This can occur when accumulated losses exceed invested capital, or after large share buyback programs. Other solvency metrics like the current ratio or interest coverage may be more informative.
What is Wix.com's Altman Z-Score?
Wix.com (WIX) has an Altman Z-Score of 1.34, placing it in the Distress Zone (elevated bankruptcy risk). The Z-Score combines five financial ratios (working capital, retained earnings, EBIT, market capitalization, and revenue relative to total assets) to predict the likelihood of bankruptcy. Scores above 2.99 indicate financial safety while scores below 1.81 suggest financial distress. Learn more in our complete guide to financial health indicators.
What is Wix.com's Piotroski F-Score?
Wix.com (WIX) has a Piotroski F-Score of 6 out of 9, indicating neutral financial health. The F-Score evaluates nine binary signals across profitability (positive ROA, positive cash flow, improving ROA, earnings quality), leverage (decreasing debt, improving liquidity, no share dilution), and operating efficiency (improving gross margin, improving asset turnover). Scores of 7 to 9 indicate strong and improving fundamentals. Learn more in our complete guide to financial health indicators.
Are Wix.com's earnings high quality?
Wix.com (WIX) has an earnings quality ratio of 11.51x, considered cash-backed (high quality). This ratio compares operating cash flow to net income. A ratio above 1.0x means the company generates more cash than its reported earnings, indicating sustainable, cash-backed profits. Ratios below 1.0x suggest earnings rely on accounting accruals rather than actual cash generation. Learn more in our complete guide to financial health indicators.
How financially healthy is Wix.com?
Wix.com (WIX) scores 17 out of 100 on our Financial Profile, indicating weak overall financial health. This composite score evaluates six dimensions: profitability (operating margin), revenue growth, leverage (debt-to-equity), liquidity (current ratio), cash flow quality (free cash flow margin), and shareholder returns (return on equity). Each dimension is normalized against standard financial benchmarks. Learn more in our complete guide to financial health indicators.