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Zynga’s Harry Potter: Puzzles & Spells and Words With Friends 2 Team up for “Magical Mischief” Campaign
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Rhea-AI Summary
Zynga Inc. (Nasdaq: ZNGA) has announced a cross-game collaboration between Harry Potter: Puzzles & Spells and Words With Friends 2, allowing players to engage in playful competition themed around 'Magical Mischief'. From March 21-28, 2022, players can enter the 'Mischief With Friends' sweepstakes, win exclusive prizes, and explore interactive gameplay that combines elements from both titles. This collaboration aims to enhance user engagement and strengthen player connections, aligning with ongoing events in both games.
Positive
Launch of a cross-game collaboration enhancing player engagement.
Increased interaction potential between popular titles, attracting existing and new players.
Promotion of a sweepstakes that could boost user participation and brand loyalty.
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Innovative Zynga Cross-game Collaboration Invites Players to Combine Their Love for Puzzles and Word Games with Playful Competition and Camaraderie
SAN FRANCISCO--(BUSINESS WIRE)--
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that players will be able to enjoy a collaboration campaign between its beloved Harry Potter: Puzzles & Spells and Words With Friends2 flagship games, the first such endeavor between the two titles. As part of the collaboration, Words With Friends 2 is featuring ‘Magical’ as the Word Of The Day on March 21, 2022.
(Graphic: Business Wire)
Both games have a strong connection to mischief. Magical Mischief is front and center in Harry Potter: Puzzles & Spells, and Words With Friends2 players often use mischievous strategy in gameplay, such as “besting” their opponent who just played a lengthy word by playing a much shorter word – including higher-scoring letters such as Z or X to get a more competitive score.
The cross-game collaboration invites friendly mischief via in-game posts that encourage Words With Friends 2 players to play a sneaky word and then pick a silly sticker to tease their opponent.
From March 21-28, 2022, players can participate in the cross-game Mischief With Friends sweepstakes that allow users to combine their love of word play with their magical puzzle skills while getting the chance to win amazing prizes, including exclusive merchandise. For details on sweepstakes entry and participation, players can visit zynga.social/MischiefWithFriendsSweeps.
The campaign also aligns with the Harry Potter: Puzzles & Spells Mischief Season and the Magical Mischief event. Mischief Season runs from March 1-31, during which players can earn Points by completing various tasks in the game. By completing Puzzles during weeks in March when the Magical Mischief event is active, players will be able to send boxes that contain random Pranks to players in rival Clubs, either helping or hurting their progress in the spirit of friendly rivalry.
“It’s a pleasure to connect the players of Harry Potter: Puzzles & Spells and Words With Friends 2, two prominent titles that have captivated the hearts of our players while amassing a strong fan following over time,” said Yaron Leyvand, Executive Vice President, Games at Zynga. “This first-ever cross-collaboration between these titles allows players to experience fun synergies across their cherished games while enjoying playful, lighthearted mischief on their mobile devices.”
Launched in 2009, Words With Friends has grown from popular mobile game to global pop culture sensation. Since then, the franchise has expanded to new platforms like Facebook Messenger, launched a hit sequel with Words With Friends 2 and brought innovative new ways to play to people around the world. The franchise’s success through this more than decade-long journey has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans’ lives.
Words With Friends 2 is playable on iOS and Android devices worldwide, as well as on Facebook. For more information and to connect with other fans, follow us on Facebook, Instagram and Twitter, and visit the game’s website at www.wordswithfriends.com.
In Harry Potter: Puzzles & Spells, players enter a Match-3 adventure brimming with the spells, humour, colour and characters of the Harry Potter series. Featuring the soundtrack and voiceover recordings from the original Harry Potter films, fans follow an authentic, mobile retelling of Harry’s journey through the wizarding world. Earning spells and special boosts as they advance, players solve Match-3 puzzles populated with hopping Chocolate Frogs, fluttering Winged Keys, battling wizard chess pieces and other unexpected obstacles and objects. In the spirit of camaraderie and friendly competition at Hogwarts, players can join or form clubs with other fans to socialise, collaborate on puzzle strategies, share lives and vie for prizes in exclusive Club Events.
Harry Potter: Puzzles & Spells is playable on iOS and Android devices worldwide, as well as on Amazon Kindle and Facebook. For more information and to connect with other fans, follow us on Facebook, Instagram and Twitter, and visit the game’s website at www.harrypotterpuzzlesandspells.com.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile including CSR Racing™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga Poker™. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.
About Warner Bros. Games
Warner Bros. Games is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third-party game titles. Additional information about Warner Bros. Games can be found at https://www.wbgames.com/.
About Portkey Games
Portkey Games, from Warner Bros. Games, is the games label dedicated to creating new Wizarding World mobile and videogame experiences that place the player at the center of their own adventure, inspired by J.K. Rowling’s original stories. Portkey Games offers players the opportunity to make their own narrative choices and engage with the Wizarding World setting to create new and unique experiences. The label was created to bring gamers and fans new gaming experiences that allow them to delve into the magic of the Wizarding World in immersive ways where they can define their own Wizarding World story.
This press release contains forward-looking statements relating to, among other things, game features and limited-time events in both Words With Friends and Harry Potter: Puzzles & Spells as well as the limited-time Mischief With Friends sweepstakes. Forward-looking statements often include words such as “outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions is or will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be obtained by visiting our Investor Relations website at http://investor.zynga.com or the SEC’s website at www.sec.gov.
