ZoomInfo Establishes New Partner Program to Accelerate Companies’ Sales and Marketing Strategies

Rhea-AI Summary

ZoomInfo (NASDAQ: ZI) has launched a new ZoomInfo Partner Program aimed at enhancing go-to-market strategies for companies. This program offers partners the flexibility to develop custom engagements with ZoomInfo's platform, facilitating revenue growth. Partners can be categorized as either Solution or Technology Partners, allowing tailored integration and collaboration. A dedicated Channel Account Manager will assist partners in maximizing their benefits from the program. The initiative is structured in four tiers based on required certifications and revenue levels.

Positive

• Launch of the ZoomInfo Partner Program to enhance revenue opportunities.
• Flexibility in program design to meet diverse partner needs.
• Dedicated Channel Account Managers assigned to help partners maximize benefits.
• Structured across four tiers to encourage growth and certification.

Negative

• None.

ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo Partner Program to help companies supercharge their go-to-market motions. The program lets partners build custom engagements with the ZoomInfo platform to help them generate new revenue and grow their businesses. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as companies evolve.

Companies can choose to be either Solution or Technology Partners. Solution Partners help other businesses increase their network by connecting them with other customers, industry influencers, integrators, sales and marketing consultants, and other organizations. Technology Partners enable seamless integrations to the ZoomInfo platform that bring efficiency, convenience, and increased revenue to customers, allowing them to operate from one system of record instead of using disparate tools.

“Every business relies on systems and data to drive their efficiencies and outcomes,” said Chris Hays, ZoomInfo’s Chief Operating Officer. “The ZoomInfo Partner Program allows customer engagements with our partners to deliver enhanced and unified experiences that help our customers and partners grow. Simply put, we’re giving them another tool to help them go to market more efficiently and effectively.”

Once approved for the program, partners will be assigned a dedicated Channel Account Manager to help create a joint go-to-market plan and ensure partners maximize the benefits of their ZoomInfo partnership. Channel Account Managers will also drive the certification process and coordination of marketing and sales activities to certify that partners leverage the ZoomInfo ecosystem to its fullest extent.

“Partnering with ZoomInfo has helped us see tremendous success, empowering our customers to integrate their preferred data sources into their revenue operations workflows,” said Jamie Muirhead, RingLead’s Senior Vice President of Sales. “With the acquisition of EverString, ZoomInfo is leveraging our multi-vendor data enrichment strategy to go to market with a combined dataset. By partnering, RingLead and ZoomInfo are seeing increased win rates and close velocity.”

The new partner program operates across four tiers organized by required certifications and revenue expectations. For more information, including the application process, please visit the ZoomInfo Partner Program page.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is a Go-To-Market Intelligence Solution for more than 20,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210331005073/en/

FAQ

What is the ZoomInfo Partner Program?

The ZoomInfo Partner Program is a new initiative designed to enhance go-to-market strategies for companies by allowing partners to create custom engagements with the ZoomInfo platform.

What are the benefits of becoming a partner in the ZoomInfo Partner Program?

Partners can generate new revenue, receive support from dedicated Channel Account Managers, and benefit from tailored program engagements that enhance their business models.

How is the ZoomInfo Partner Program structured?

The program operates across four tiers based on required certifications and revenue expectations, promoting growth and specialization among partners.

What types of partners can join the ZoomInfo Partner Program?

Partners can be classified as either Solution Partners, who help build networks, or Technology Partners, who enable integrations with the ZoomInfo platform.