Zeta Global to Acquire LiveIntent in a Highly Accretive Transaction
Zeta Global (NYSE: ZETA) has announced an agreement to acquire LiveIntent for $250 million, enhancing its AI-Powered Marketing Cloud capabilities. The acquisition will expand Zeta's identity graph with over 235 million unique hashed email addresses per month, launch a new Publisher Cloud with 2,000+ premium publishers, and accelerate growth in mobile and retail media.
The deal meets Zeta's four M&A principles and is expected to be immediately accretive to earnings. The transaction includes $77.5 million in cash and $172.5 million in common stock, with a potential earnout of up to $75 million over three years. Zeta has also agreed to issue $25 million in Performance Stock Units to LiveIntent's management team.
The acquisition is set to close in Q4 2024, subject to customary conditions. Zeta has reaffirmed its Q3 2024 guidance, projecting revenue of at least $255 million and Adjusted EBITDA of at least $50.2 million.
Zeta Global (NYSE: ZETA) ha annunciato un accordo per acquisire LiveIntent per 250 milioni di dollari, potenziando le sue capacità nella Marketing Cloud basata sull'IA. L'acquisizione espanderà il grafo d'identità di Zeta con oltre 235 milioni di indirizzi email unici criptati al mese, lancerà un nuovo Publisher Cloud con oltre 2.000 editori premium e accelererà la crescita nei media mobili e retail.
L'accordo soddisfa i quattro principi di M&A di Zeta ed è previsto che sia immediatamente accrescitivo per gli utili. La transazione include 77,5 milioni di dollari in contante e 172,5 milioni di dollari in azioni ordinarie, con un potenziale earnout fino a 75 milioni di dollari nell'arco di tre anni. Zeta ha inoltre accettato di emettere 25 milioni di dollari in Performance Stock Units al team di gestione di LiveIntent.
L'acquisizione dovrebbe chiudersi nel quarto trimestre del 2024, soggetta a condizioni abituali. Zeta ha confermato le sue previsioni per il terzo trimestre del 2024, prevedendo un fatturato di almeno 255 milioni di dollari e un EBITDA rettificato di almeno 50,2 milioni di dollari.
Zeta Global (NYSE: ZETA) ha anunciado un acuerdo para adquirir LiveIntent por 250 millones de dólares, mejorando sus capacidades en la Nube de Marketing impulsada por IA. La adquisición ampliará el gráfico de identidad de Zeta con más de 235 millones de direcciones de correo electrónico únicas hash al mes, lanzará una nueva Publisher Cloud con más de 2.000 editores premium, y acelerará el crecimiento en medios móviles y minoristas.
El acuerdo cumple con los cuatro principios de fusiones y adquisiciones de Zeta y se espera que sea inmediatamente accretivo a las ganancias. La transacción incluye 77,5 millones de dólares en efectivo y 172,5 millones de dólares en acciones comunes, con un potencial de earnout de hasta 75 millones de dólares durante tres años. Zeta también ha acordado emitir 25 millones de dólares en Unidades de Acciones de Rendimiento al equipo directivo de LiveIntent.
Se espera que la adquisición se cierre en el cuarto trimestre de 2024, sujeta a condiciones habituales. Zeta ha reafirmado su guía para el tercer trimestre de 2024, proyectando ingresos de al menos 255 millones de dólares y un EBITDA ajustado de al menos 50,2 millones de dólares.
제로타글로벌(Zeta Global, NYSE: ZETA)이 라이브인텐트(LiveIntent)를 2억 5천만 달러에 인수하기로 합의했다고 발표했습니다. 이는 AI 기반 마케팅 클라우드 기능을 강화하는 것입니다. 이번 인수는 제로타의 아이덴티티 그래프를 확장하며, 매달 2억 3천5백만 개의 고유 해시 이메일 주소를 보유하게 되고, 2,000개 이상의 프리미엄 퍼블리셔와 함께 새로운 퍼블리셔 클라우드를 시작하며, 모바일 및 소매 미디어 성장을 가속화할 것입니다.
이번 거래는 제로타의 M&A 네 가지 원칙을 충족하며, 즉각적으로 수익에 긍정적인 영향을 미칠 것으로 예상됩니다. 거래에는 7천7백5십만 달러의 현금과 1억 7천2백5십만 달러의 보통주가 포함되며, 향후 3년 동안 최대 7천5백만 달러의 수익금을 받을 수 있습니다. 제로타는 또한 라이브인텐트의 경영진에게 2천5백만 달러의 성과 주식 단위를 제공하기로 합의했습니다.
이번 인수는 2024년 4분기에 완료될 예정이며, 일반적인 조건에 따릅니다. 제로타는 2024년 3분기 가이던스를 재확인하며, 최소 2억 5천5백만 달러의 매출과 최소 5천2백만 달러의 조정 EBITDA를 예상하고 있습니다.
Zeta Global (NYSE: ZETA) a annoncé un accord pour acquérir LiveIntent pour 250 millions de dollars, renforçant ses capacités dans le Cloud Marketing alimenté par l'IA. Cette acquisition élargira le graphe d'identité de Zeta avec plus de 235 millions d'adresses e-mail uniques hachées par mois, lancera un nouveau Publisher Cloud avec plus de 2 000 éditeurs premium et accélérera la croissance dans les médias mobiles et de détail.
L'accord respecte les quatre principes de M&A de Zeta et devrait être immédiatement accretif aux bénéfices. La transaction comprend 77,5 millions de dollars en espèces et 172,5 millions de dollars en actions ordinaires, avec un potentiel de earnout allant jusqu'à 75 millions de dollars sur trois ans. Zeta a également convenu d'attribuer 25 millions de dollars en unités d'actions de performance à l'équipe de direction de LiveIntent.
L'acquisition devrait être finalisée au quatrième trimestre 2024, sous réserve des conditions habituelles. Zeta a réaffirmé ses prévisions pour le troisième trimestre 2024, projetant des revenus d'au moins 255 millions de dollars et un EBITDA ajusté d'au moins 50,2 millions de dollars.
Zeta Global (NYSE: ZETA) hat eine Vereinbarung zur Akquisition von LiveIntent für 250 Millionen Dollar bekannt gegeben, die die KI-gestützten Marketing-Cloud-Funktionen verbessert. Die Übernahme wird Zetas Identitätsgraph erweitern mit über 235 Millionen einzigartigen gehashten E-Mail-Adressen pro Monat, eine neue Publisher Cloud lancieren mit über 2.000 Premium-Publishern und das Wachstum im Mobile- und Retail-Medienbereich beschleunigen.
Der Deal erfüllt die vier M&A-Prinzipien von Zeta und wird voraussichtlich sofort positiv auf die Erträge wirken. Die Transaktion umfasst 77,5 Millionen Dollar in bar und 172,5 Millionen Dollar in Stammaktien, mit einer potenziellen Earnout von bis zu 75 Millionen Dollar über einen Zeitraum von drei Jahren. Zeta hat außerdem zugestimmt, 25 Millionen Dollar in Performance-Stock-Units an das Management-Team von LiveIntent auszugeben.
Die Akquisition soll im vierten Quartal 2024 abgeschlossen werden, vorbehaltlich üblicher Bedingungen. Zeta hat seine Prognose für das dritte Quartal 2024 bekräftigt und erwartet einen Umsatz von mindestens 255 Millionen Dollar und ein bereinigtes EBITDA von mindestens 50,2 Millionen Dollar.
- Acquisition expected to be immediately accretive to Zeta's earnings
- Expands Zeta's identity graph with 235 million unique hashed email addresses per month
- Adds 2,000+ premium publishers to Zeta's network
- Launches new Publisher Cloud product offering
- Accelerates growth in mobile and retail media solutions
- Reaffirms Q3 2024 guidance with revenue of at least $255 million
- Significant cash outlay of $77.5 million for the acquisition
- Potential stock dilution due to $172.5 million in common stock issuance
- Additional potential dilution from earnout and Performance Stock Units
Insights
Zeta Global's acquisition of LiveIntent for
Key financial implications include:
- Immediate accretion to earnings at an attractive ~16x Adjusted EBITDA multiple
- Potential for additional
$75 million earnout based on performance targets $25 million in Performance Stock Units for retention- Expansion into publisher monetization, opening new revenue streams
The reaffirmation of Q3 2024 guidance (
The LiveIntent acquisition significantly bolsters Zeta's technological capabilities in AI-powered marketing:
- Enhanced identity resolution with 235 million unique hashed email addresses monthly, improving precision in people-based marketing
- Entry into publisher monetization with 2,000+ premium publishers, including 8 of the top 10 Comscore-ranked
- Acceleration of mobile and retail media solutions, unifying identity across devices and channels
This tech integration creates a closed-loop ecosystem rivaling walled gardens' reach and targeting. The synergy between Zeta's AI-powered platform and LiveIntent's first-party data assets will likely result in more sophisticated, cross-channel marketing capabilities. This positions Zeta competitively in the evolving landscape of privacy-focused, AI-driven marketing technologies.
- Expands Zeta’s identity graph, unveils new publisher cloud and accelerates growth in mobile and retail media
- Acquisition meets Zeta’s four guiding M&A principles and is expected to be immediately accretive to Zeta’s earnings profile
- Zeta reaffirms third quarter 2024 guidance
The addition of LiveIntent’s assets, publisher network, and channel capabilities will bolster the Zeta Marketing Platform and advance Zeta’s position in AI-powered marketing by:
- Enhancing identity resolution capabilities. The acquisition integrates LiveIntent’s extensive identity graph—over 235 million unique hashed email addresses per month—into Zeta’s Data Cloud, significantly complementing Zeta’s identity resolution solutions. Authenticated and authoritative identity is the foundation of the Zeta Marketing Platform, and the addition of LiveIntent’s data assets expands Zeta’s scope while increasing the precision of its people-based marketing programs.
- Expanding into publisher monetization. With the addition of LiveIntent’s 2,000+ premium publishers, including relationships with eight of the top 10 largest in the Comscore rankings, Zeta is entering the publisher monetization business. This paves the way for Zeta to launch a new product offering, the Publisher Cloud, creating a compelling closed-loop ecosystem that rivals the reach and targeting capabilities of walled gardens.
- Elevating Zeta’s newly released mobile and retail media solutions. The acquisition accelerates Zeta’s recently launched mobile and retail media products, empowering marketers to unify identity across devices and channels, predict customer behavior, uncover hidden opportunities, and leverage AI in real time to activate intelligence-powered cross-channel campaigns that drive better outcomes. LiveIntent powers millions of mobile experiences per day and their recent entry into the retail media ecosystem aligns with Zeta’s strategy to deliver a more innovative set of offerings to retailers and brands.
“We are excited to welcome LiveIntent to Team Zeta as we continue to build out our position and sharpen our differentiation in AI-powered marketing," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “We have gotten to know the LiveIntent team through our work with them over the past five years and have seen firsthand the benefits of their core assets and experienced the impact of their platform. As more brands view first party data as a corporate asset, seek to make AI actionable, and move towards a single platform that powers more efficient and effective marketing across the customer lifecycle, this acquisition accelerates Zeta’s flywheel and positions the combined company to continue to grow faster than the market.”
Steinberg continued, “Consistent with our focused and disciplined approach to M&A, LiveIntent meets all four of our cited M&A principles. Namely, it is a complementary platform we can seamlessly integrate into the Zeta Marketing Platform within six months. This acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x. We already have interest from Zeta customers in our largest verticals for cross selling opportunities, and we believe these synergies can accelerate LiveIntent’s growth while continuing Zeta’s strong organic growth rates. Bottom-line, we see our combined businesses driving long-term shareholder value and accruing significant benefits to our customers.”
“We’ve been extremely impressed with Zeta’s exceptional growth and proven ability to deliver real impact to their global customers,” said Matt Keiser, CEO of LiveIntent. “We share a relentless focus on innovation and an aim to make AI-powered marketing actionable. We are excited to work together to provide marketers and publishers with added capabilities to reach their customers through even more channels.”
Transaction Details
Pursuant to the definitive merger agreement, Zeta will purchase LiveIntent for a total consideration of
The agreement also provides for a potential earnout of
The transaction is expected to close in the fourth quarter of 2024 and is subject to customary closing conditions.
Advisors
Roth Capital Partners, LLC served as a transaction advisor to Zeta. Citigroup Global Markets Inc. served as capital markets advisor to Zeta. Latham & Watkins LLP served as legal advisors to Zeta Global. Houlihan Lokey served as financial advisor to LiveIntent. Lowenstein Sandler LLP served as legal advisor to LiveIntent.
Reaffirming 3Q’24 Guidance
Zeta also today reaffirmed its third quarter 2024 guidance as provided on September 4, 2024, including revenue of at least
Conference Call Details
Zeta will host a conference call today, October 8 at 4:30 p.m. Eastern Time, to discuss this acquisition. A live webcast of the conference call and supporting materials can be accessed from the Company’s investor relations website https://investors.zetaglobal.com. A webcast replay will be available on the Company's website for one year following the call.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
Forward-Looking Statements
This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact, including statements about our acquisition of LiveIntent and its anticipated integration, synergies, accretive value, market growth and transaction closing, and the time frame in which any of this will occur, if at all, and our third quarter 2024 guidance are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. For information regarding other related risks, see the “Risk Factors” section of Zeta Holdings’ most recent annual report on Form 10-K and quarterly reports on Form 10-Q. The forward-looking statements included herein are made only as of the date hereof, and Zeta Holdings undertakes no obligation to revise or update any forward-looking statements, except as required by applicable law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241008799629/en/
Investor Relations
Madison Serras
ir@zetaglobal.com
Press
Candace Dean
press@zetaglobal.com
Source: Zeta Global
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