Zeta Global Completes Acquisition of LiveIntent
Zeta Global (NYSE: ZETA) has successfully completed its acquisition of LiveIntent, a pioneer in people-based marketing. This strategic move is set to enhance the Zeta Marketing Platform, strengthen the Zeta Data Cloud, and advance Zeta's position in AI-powered marketing. The acquisition brings LiveIntent's assets, publisher network, and channel capabilities into Zeta's fold.
CEO David A. Steinberg emphasized that the acquisition is accretive to Zeta's financial profile and will deliver increased value to enterprises while extending the platform to the publisher ecosystem. The integration is expected to expand gross margins and accelerate the shift of revenue from agency customers to direct channels. Detailed transaction information is available in Zeta's Press Release and 8-K filed with the SEC on October 8, 2024.
Zeta Global (NYSE: ZETA) ha completato con successo l'acquisizione di LiveIntent, un pioniere nel marketing basato sulle persone. Questa mossa strategica mira a potenziare la Zeta Marketing Platform, rafforzare la Zeta Data Cloud e migliorare la posizione di Zeta nel marketing basato sull'IA. L'acquisizione porta nel patrimonio di Zeta gli asset di LiveIntent, la rete di editori e le capacità dei canali.
Il CEO David A. Steinberg ha sottolineato che l'acquisizione è accretiva al profilo finanziario di Zeta e fornirà un valore maggiore alle imprese estendendo al contempo la piattaforma all'ecosistema degli editori. L'integrazione dovrebbe ampliare i margini lordi e accelerare il passaggio delle entrate dai clienti agenziali ai canali diretti. Informazioni dettagliate sulla transazione sono disponibili nel Comunicato Stampa di Zeta e nel 8-K depositato presso la SEC l'8 ottobre 2024.
Zeta Global (NYSE: ZETA) ha completado con éxito la adquisición de LiveIntent, un pionero en marketing basado en personas. Este movimiento estratégico está destinado a mejorar la Zeta Marketing Platform, fortalecer la Zeta Data Cloud y avanzar en la posición de Zeta en el marketing impulsado por IA. La adquisición incorpora los activos de LiveIntent, su red de editores y capacidades de canal a Zeta.
El CEO David A. Steinberg enfatizó que la adquisición es acreativa para el perfil financiero de Zeta y proporcionará un mayor valor a las empresas mientras extiende la plataforma al ecosistema de editores. Se espera que la integración amplíe los márgenes brutos y acelere el cambio de ingresos de los clientes de agencias a canales directos. La información detallada sobre la transacción está disponible en el Comunicado de Prensa de Zeta y en el 8-K presentado a la SEC el 8 de octubre de 2024.
제타 글로벌(Zeta Global, NYSE: ZETA)은 사람 중심 마케팅의 선구자인 라이브인텐트(LiveIntent)의 인수를 성공적으로 완료했습니다. 이 전략적 움직임은 제타 마케팅 플랫폼을 향상시키고, 제타 데이터 클라우드를 강화하며, AI 기반 마케팅에서 제타의 위치를 발전시키기 위한 것입니다. 인수는 라이브인텐트의 자산, 퍼블리셔 네트워크 및 채널 능력을 제타의 범위에 포함시킵니다.
CEO 데이비드 A. 스타인버그(David A. Steinberg)는 이 인수가 제타의 재무 프로필에 긍정적인 영향을 미친다고 강조하며, 기업에 더 큰 가치를 제공하고 퍼블리셔 생태계에 플랫폼을 확장할 것이라고 밝혔습니다. 이 통합은 총 마진을 확대하고 에이전시 고객에서 직접 채널로의 수익 이동을 가속화할 것으로 예상됩니다. 거래에 대한 자세한 정보는 제타의 보도 자료와 2024년 10월 8일 SEC에 제출된 8-K에서 확인할 수 있습니다.
Zeta Global (NYSE: ZETA) a réussi à finaliser son acquisition de LiveIntent, un pionnier du marketing basé sur les personnes. Ce mouvement stratégique vise à améliorer la Zeta Marketing Platform, à renforcer la Zeta Data Cloud et à faire progresser la position de Zeta dans le domaine du marketing alimenté par l’IA. L'acquisition intègre les actifs de LiveIntent, son réseau d'éditeurs et ses capacités de canaux au sein de Zeta.
Le PDG David A. Steinberg a souligné que l'acquisition est accrétive au profil financier de Zeta et apportera une valeur ajoutée aux entreprises tout en étendant la plateforme à l'écosystème des éditeurs. L'intégration devrait élargir les marges brutes et accélérer le transfert des revenus des clients d'agences vers des canaux directs. Les informations détaillées sur la transaction sont disponibles dans le communiqué de presse de Zeta et dans le 8-K déposé auprès de la SEC le 8 octobre 2024.
Zeta Global (NYSE: ZETA) hat erfolgreich die Übernahme von LiveIntent, einem Pionier im personenbasierten Marketing, abgeschlossen. Dieser strategische Schritt dient dazu, die Zeta Marketing Platform zu verbessern, die Zeta Data Cloud zu stärken und Zatas Position im KI-gestützten Marketing voranzutreiben. Die Übernahme bringt die Vermögenswerte, das Publisher-Netzwerk und die Kanalfähigkeiten von LiveIntent in den Besitz von Zeta.
CEO David A. Steinberg betonte, dass die Übernahme positiv für das Finanzprofil von Zeta ist und den Unternehmen mehr Wert bieten wird, während die Plattform im Publisher-Ökosystem erweitert wird. Die Integration wird voraussichtlich die Bruttomargen erweitern und den Übergang von Einnahmen von Agenturkunden zu direkten Kanälen beschleunigen. Detaillierte Transaktionsinformationen sind in der Pressemitteilung von Zeta und im 8-K, das am 8. Oktober 2024 bei der SEC eingereicht wurde, verfügbar.
- Acquisition expected to be accretive to Zeta's financial profile
- Expansion of gross margins anticipated
- Acceleration of revenue shift from agency customers to direct channels
- Enhancement of Zeta Marketing Platform with LiveIntent's assets
- Strengthening of Zeta Data Cloud
- Extension of platform to publisher ecosystem
- None.
Insights
The acquisition of LiveIntent by Zeta Global is a significant strategic move that could enhance Zeta's competitive position in the AI-powered marketing space. This deal is expected to be accretive to Zeta's financial profile, which is generally positive for investors. Key benefits include:
- Expansion of the Zeta Marketing Platform's capabilities
- Strengthening of the Zeta Data Cloud
- Addition of LiveIntent's publisher network and channel capabilities
- Potential for gross margin expansion
- Acceleration of revenue shift from agency customers to direct channels
The move to direct channels could lead to more stable and potentially higher-margin revenue streams. However, investors should monitor the integration process and its impact on Zeta's financials in the coming quarters. The lack of specific financial details in this announcement means we'll need to await future earnings reports to fully assess the acquisition's impact on Zeta's bottom line.
Zeta Global's acquisition of LiveIntent represents a strategic enhancement of its AI-powered marketing capabilities. This move is likely to strengthen Zeta's position in the competitive martech landscape by:
- Integrating LiveIntent's people-based marketing technology
- Expanding Zeta's data assets, important for AI and machine learning models
- Adding a premium publisher network, potentially increasing reach and effectiveness
- Enhancing direct channel capabilities, which could improve targeting and ROI for clients
The integration of LiveIntent's technology into the Zeta Marketing Platform (ZMP) could lead to more sophisticated AI-driven marketing solutions. This may result in improved performance metrics for Zeta's clients, potentially driving customer retention and acquisition. However, the success of this acquisition will depend on seamless integration and the ability to leverage synergies between the two companies' technologies and data assets.
The addition of LiveIntent’s assets, publisher network, and channel capabilities will bolster the Zeta Marketing Platform, strengthen the Zeta Data Cloud, and advance Zeta’s position in AI-powered marketing. For more information on the acquisition, read here.
“Acquiring LiveIntent is not only accretive to our financial profile, it also strengthens the value we deliver to enterprises, extends our platform to the publisher ecosystem and widens our moat,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “We’re delighted to add LiveIntent’s vast data assets, direct channel capabilities and premium publisher network to the Zeta Marketing Platform (ZMP). The integration of LiveIntent into the ZMP will expand gross margins while accelerating the shift of our revenue derived from agency customers to direct channels.”
Transaction details are available in Zeta’s Press Release and 8-K filed with the Securities and Exchange Commission on October 8, 2024.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
Forward-Looking Statements
This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact, including statements about our acquisition of LiveIntent and the anticipated synergies, accretive value, impact on Zeta’s product portfolio and market position, gross margin growth and revenue shift acceleration from agencies to direct customers, are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies resulting from our acquisition of LiveIntent. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. For information regarding other related risks, see the “Risk Factors” section of Zeta’s most recent annual report on Form 10-K and quarterly reports on Form 10-Q. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241020176466/en/
Investor Relations
Madison Serras
ir@zetaglobal.com
Press
Candace Dean
press@zetaglobal.com
Source: Zeta Global
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