Zeta Economic Index (ZEI) Indicates Healthy Underlying Growth Fundamentals as US Economy Continues to Expand
The Zeta Economic Index (ZEI) for October 2024 shows a stable US economy with an Economic Index Score (EIS) of 68.5 points, remaining flat month-over-month. The index, powered by AI technology analyzing data from over 240 million US consumers, indicates robust economic activity despite challenges from weather events, labor strikes, and political uncertainty. Key economic indicators show GDP growth at 2.8% and reduced inflation at 2.4%. Consumer behavior reveals a 1.6% decline in discretionary spending while online browsing increased by 7.7%. The technology sector experienced a 4.2-point decline due to reduced spending and supply chain challenges.
Il Indice Economico Zeta (ZEI) per ottobre 2024 mostra un'economia statunitense stabile con un Punteggio Indice Economico (EIS) di 68,5 punti, rimanendo invariato rispetto al mese precedente. L'indice, alimentato dalla tecnologia AI che analizza i dati di oltre 240 milioni di consumatori statunitensi, indica un attività economica robusta nonostante le sfide rappresentate da eventi atmosferici, scioperi e incertezze politiche. I principali indicatori economici mostrano una crescita del PIL del 2,8% e un'inflazione ridotta al 2,4%. Il comportamento dei consumatori rivela un declino dell'1,6% nella spesa discrezionale, mentre la navigazione online è aumentata del 7,7%. Il settore della tecnologia ha registrato un declino di 4,2 punti a causa della riduzione delle spese e delle sfide nella catena di approvvigionamento.
El Índice Económico Zeta (ZEI) para octubre de 2024 muestra una economía estadounidense estable con un Puntuación del Índice Económico (EIS) de 68.5 puntos, manteniéndose plana mes a mes. El índice, impulsado por la tecnología de IA que analiza datos de más de 240 millones de consumidores estadounidenses, indica una actividad económica robusta a pesar de los desafíos de eventos climáticos, huelgas laborales e incertidumbre política. Los principales indicadores económicos muestran un crecimiento del PIB del 2.8% y una inflación reducida del 2.4%. El comportamiento del consumidor revela un declive del 1.6% en el gasto discrecional, mientras que la navegación en línea aumentó un 7.7%. El sector tecnológico experimentó un declive de 4.2 puntos debido a la reducción del gasto y los desafíos en la cadena de suministro.
2024년 10월 제로 경제 지수 (ZEI)는 경제 지수 점수 (EIS) 68.5점으로 안정적인 미국 경제를 보여주며, 전월 대비 변동이 없습니다. 2억 4천만 명 이상의 미국 소비자 데이터를 분석하는 AI 기술을 통해 강화된 이 지수는 기상 사건, 노동쟁의 및 정치적 불확실성의 도전에도 불구하고 강력한 경제 활동을 나타냅니다. 주요 경제 지표는 GDP 성장률이 2.8%이고, 인플레이션이 2.4%로 감소한 것을 보여줍니다. 소비자 행동은 재량 지출이 1.6% 감소한 반면, 온라인 탐색이 7.7% 증가한 것으로 나타났습니다. 기술 부문은 지출 감소 및 공급망 문제로 인해 4.2포인트 하락했습니다.
L'Indice Économique Zeta (ZEI) pour octobre 2024 montre une économie américaine stable avec un Score de l'Indice Économique (EIS) de 68.5 points, restant stable par rapport au mois précédent. Cet indice, soutenu par une technologie IA analysant des données provenant de plus de 240 millions de consommateurs américains, indique une activité économique robuste, malgré les défis posés par les événements météorologiques, les grèves de travail et l'incertitude politique. Les principaux indicateurs économiques montrent une croissance du PIB de 2,8% et une inflation réduite à 2,4%. Le comportement des consommateurs révèle un diminution de 1,6% des dépenses discrétionnaires, tandis que la navigation en ligne a augmenté de 7,7%. Le secteur technologique a connu une baisse de 4,2 points en raison de la réduction des dépenses et des problèmes d'approvisionnement.
Der Zeta Wirtschaftsindex (ZEI) für Oktober 2024 zeigt eine stabile US-Wirtschaft mit einem Wirtschaftsindexwert (EIS) von 68,5 Punkten, der im Monatsvergleich unverändert bleibt. Der Index, der durch KI-Technologie unterstützt wird und Daten von über 240 Millionen US-Verbrauchern analysiert, zeigt trotz Herausforderungen durch Wetterereignisse, Arbeitskämpfe und politische Ungewissheit eine robuste wirtschaftliche Aktivität. Wichtige Wirtschaftsindikatoren zeigen ein BIP-Wachstum von 2,8% und eine reduzierte Inflation von 2,4%. Das Verbraucherverhalten zeigt einen Rückgang der diskretionären Ausgaben um 1,6%, während die Online-Nutzung um 7,7% zunahm. Der Technologiesektor verzeichnete einen Rückgang um 4,2 Punkte aufgrund reduzierter Ausgaben und Herausforderungen in der Lieferkette.
- GDP growth remains strong at 2.8%
- Inflation decreased to 2.4%, lowest in three years
- Online browsing engagement increased by 7.7%
- Federal Reserve implemented strategic 50-basis-point rate cut
- Discretionary spending declined 1.6% month-over-month
- Technology sector declined 4.2 points
- Credit expansion intent dropped 0.4%
- Supply chain challenges persist in semiconductor industry
Insights
The ZEI's October data reveals intriguing economic dynamics. The Economic Index Score of 68.5 points to robust economic health despite multiple headwinds. The
Most compelling is the
The ZEI’s primary measure of US economic health, the Economic Index Score (EIS) registered 68.5 points, essentially flat month-over-month and is defined as “Active”, which is characterized by robust economic activity with healthy growth across various sectors.
Moderate market sentiment can be attributed to disruptions from recent weather events such as hurricanes, labor strikes, and a tense political backdrop with the upcoming election. Core economic indicators remain stable, with steady gross domestic product (GDP) growth and a significant reduction in inflation contributing to a more positive outlook.
"The Zeta Economic Index is a real-time snapshot of the economic sentiment backed by Zeta’s proprietary data and gives us a view that may show some divergences of other backward-looking economic data,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “As Americans head to the polls, October’s snapshot gives us an economic index score that is essentially flat, heightened by recent natural weather events, labor strikes and the climate around the current election. What we do know though is that the economy is dynamic and with the upcoming holiday season quickly approaching, we still expect to see an uptick in the economy in the coming months.”
Additional highlights from the ZEI:
-
Economic Indicators Show Stability with Positive Growth Outlook: GDP growth remains steady at
2.8% , bolstered by the Federal Reserve’s recent strategic 50-basis-point rate cut, which has positioned the federal funds rate between4.75% and5% . This proactive measure contributes to a more favorable borrowing environment. Additionally, inflation decreased to2.4% in September, its lowest point in three years, which serves as a stabilizing factor for consumer pricing. These developments suggest a cautiously optimistic economic landscape, supporting ongoing consumer confidence and spending. -
Consumer Behavior Shifts to Non-Discretionary Spending and Increased Online Engagement: Discretionary spending saw a month-over-month decline of
1.6% as consumers shifted focus to essentials, reflecting a tactical balance between everyday needs and holiday anticipation. In contrast, the Time Browsing Online Index increased by7.7% , indicating heightened digital engagement driven by both seasonal shopping and increased consumption of election-related content. The demand for credit solutions remains stable, with only a slight0.4% dip in expansion intent, suggesting that consumers are strategically managing their financial resources while preparing for the holiday season. - Technology Sector Faces Declines Amid Caution in Consumer Spending: The technology sector saw a decline of 4.2 points, impacted by reduced discretionary spending and ongoing supply chain challenges, particularly in high-demand areas like semiconductors. Election-year regulatory uncertainties further compound these difficulties, dampening consumer confidence.
The ZEI utilizes generative AI to analyze trillions of behavioral signals providing comprehensive scores that reflect economic sentiment, trends, and dynamics. Unlike surveys, this index utilizes over 20 proprietary inputs that recalibrate each month based on actual behavior, enhancing the understanding of a key driver of economic growth – consumer activity.
The Zeta Economic Index is publicly available here and is provided as a complimentary service. It should not be considered investment advice or be relied upon to make investment decisions.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in
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Investor Relations
Madison Serras
ir@zetaglobal.com
Press
Candace Dean
press@zetaglobal.com
Source: Zeta Global
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