Zebra Technologies Introduces New PartnerConnect Specialization Program for Resellers Serving SMBs

Rhea-AI Summary

Zebra Technologies Corporation (NASDAQ: ZBRA) has launched a new SMB Specialization Program aimed at resellers focused on small and medium-sized businesses in North America. This two-tiered program equips resellers with essential tools to aid SMBs in leveraging advanced technologies. Participants will have access to benefits like pre-qualified leads and market development funds. The initiative underscores Zebra's commitment to support SMBs in navigating digital challenges and aims to enhance their operational efficiency.

Positive

• Launch of the SMB Specialization Program provides resellers with tools to assist SMBs in adopting new technologies.
• Qualifying resellers gain access to valuable benefits such as pre-qualified leads and market development funds.
• Program enhances Zebra’s competitive edge in the SMB market by enabling partners to effectively engage with smaller businesses.

Negative

• None.

Program recognizes and rewards Zebra resellers for their focus and expertise in collaborating with small and medium-sized businesses

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)-- Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced a new specialization for resellers serving small and medium-sized (SMB) businesses in North America. Developed as a strategic component of the award-winning Zebra™ PartnerConnect Program, the new SMB Specialization Program for North America recognizes the challenges SMB companies face in today’s economy and strives to provides resellers with the tools they need to help SMBs successfully incorporate new technologies and advance their operations.

The two-tiered program is designed for resellers across all industries with proven results selling Zebra’s portfolios to the SMB market. These solutions include mobile computing, printing, and scanning products. Qualifying resellers will have access to business-building benefits such as pre-qualified leads, market development funds, go-to-market support, and growth incentives.

“Our new specialization program reflects Zebra’s dedication and commitment to supporting small and growing companies, who often struggle with complexity in the face of rapid digitalization and change,” says Bill Cate, Vice President of Marketing and Global Channel Strategy, Zebra Technologies. “We believe our SMB Specialists can help this underserved market cut through this complexity and adopt the latest technologies, just like their larger competitors, to achieve new levels of productivity, accuracy and speed.”

Zebra’s SMB Specialization Program enables PartnerConnect partners to compete more effectively in the SMB market and extends the same functionality and features of Zebra’s solutions to smaller businesses. The program is also designed to provide Zebra partners with the marketing support and advantages they need to build a strong pipeline and close deals in a highly competitive environment.

KEY TAKEAWAYS

• Zebra’s SMB Specialization Program gives resellers the tools they need to help SMBs successfully incorporate new technologies and advance their operations.
• Qualifying resellers will have exclusive access to business-building benefits such as pre-qualified leads, market development funds, go-to-market support, and growth incentives.
• The new PartnerConnect SMB specialization program will be available for qualifying resellers in North America.

ABOUT ZEBRA TECHNOLOGIES

Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and antuit.ai. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220301005788/en/

Media Contact:

Emily Alfano

Zebra Technologies

Phone: +1-262-960-6108

ealfano@zebra.com

Industry Analyst Contact:

Kasia Fahmy

Zebra Technologies

+1-224-306-8654

k.fahmy@zebra.com

Source: Zebra Technologies Corporation