Zebra Technologies Unveils Solutions Advancing Intelligent Automation at ProMat 2025
Zebra Technologies unveiled new automation solutions at ProMat 2025 in Chicago, showcasing innovations for manufacturing, warehousing, and supply chain operations. The company introduced the Aurora Velocity™ scan tunnel, now available in North America, featuring centralized processing for high-speed barcode reading and scalable architecture for multiple machine vision capabilities.
Key innovations include the FS80 fixed industrial scanner for warehouse environments, the WS501 Android mobile computer for wearable computing, Zebra Guardian for fleet management, Symmetry Fulfillment for AMR-assisted picking, and Tread Intel for automated tire tread measurements.
According to Zebra's Warehousing vision study, 70% of warehouse decision-makers face pressure to modernize operations, with 63% planning to accelerate modernization initiatives in the next five years.
Zebra Technologies ha presentato nuove soluzioni di automazione al ProMat 2025 di Chicago, mostrando innovazioni per la produzione, il magazzinaggio e le operazioni della catena di fornitura. L'azienda ha introdotto il Aurora Velocity™ scan tunnel, ora disponibile in Nord America, con elaborazione centralizzata per la lettura ad alta velocità dei codici a barre e architettura scalabile per molteplici capacità di visione artificiale.
Le principali innovazioni includono lo scanner industriale fisso FS80 per ambienti di magazzino, il computer mobile Android WS501 per il computing indossabile, Zebra Guardian per la gestione della flotta, Symmetry Fulfillment per la raccolta assistita da AMR e Tread Intel per misurazioni automatiche del battistrada dei pneumatici.
Secondo lo studio sulla visione del magazzinaggio di Zebra, il 70% dei decisori nei magazzini sente la pressione di modernizzare le operazioni, con il 63% che prevede di accelerare le iniziative di modernizzazione nei prossimi cinque anni.
Zebra Technologies presentó nuevas soluciones de automatización en ProMat 2025 en Chicago, mostrando innovaciones para la fabricación, el almacenamiento y las operaciones de la cadena de suministro. La empresa introdujo el Aurora Velocity™ scan tunnel, ahora disponible en América del Norte, que cuenta con procesamiento centralizado para la lectura de códigos de barras a alta velocidad y una arquitectura escalable para múltiples capacidades de visión artificial.
Las principales innovaciones incluyen el escáner industrial fijo FS80 para entornos de almacén, el computador móvil Android WS501 para computación portátil, Zebra Guardian para la gestión de flotas, Symmetry Fulfillment para la recolección asistida por AMR y Tread Intel para mediciones automáticas del desgaste de neumáticos.
Según el estudio de visión de almacenamiento de Zebra, el 70% de los tomadores de decisiones en almacenes sienten la presión de modernizar las operaciones, y el 63% planea acelerar las iniciativas de modernización en los próximos cinco años.
제브라 테크놀로지스는 시카고에서 열린 프로마트 2025에서 제조, 창고 및 공급망 운영을 위한 혁신을 선보이며 새로운 자동화 솔루션을 공개했습니다. 이 회사는 북미에서 사용할 수 있는 오로라 벨로시티™ 스캔 터널을 소개했으며, 이는 고속 바코드 읽기를 위한 중앙 집중식 처리와 여러 기계 비전 기능을 위한 확장 가능한 아키텍처를 특징으로 합니다.
주요 혁신으로는 창고 환경을 위한 고정 산업 스캐너 FS80, 웨어러블 컴퓨팅을 위한 안드로이드 모바일 컴퓨터 WS501, 차량 관리를 위한 제브라 가디언, AMR 지원 피킹을 위한 심메트리 풀필먼트, 자동 타이어 트레드 측정을 위한 트레드 인텔이 있습니다.
제브라의 창고 비전 연구에 따르면, 창고 의사 결정자의 70%가 운영 현대화의 압박을 느끼고 있으며, 63%는 향후 5년 내에 현대화 이니셔티브를 가속화할 계획이라고 합니다.
Zebra Technologies a dévoilé de nouvelles solutions d'automatisation lors de ProMat 2025 à Chicago, présentant des innovations pour la fabrication, l'entreposage et les opérations de la chaîne d'approvisionnement. L'entreprise a introduit le Aurora Velocity™ scan tunnel, désormais disponible en Amérique du Nord, qui dispose d'un traitement centralisé pour la lecture de codes-barres à grande vitesse et d'une architecture évolutive pour plusieurs capacités de vision machine.
Parmi les innovations clés, on trouve le scanner industriel fixe FS80 pour les environnements d'entrepôt, le ordinateur mobile Android WS501 pour l'informatique portable, Zebra Guardian pour la gestion de flotte, Symmetry Fulfillment pour la préparation assistée par AMR, et Tread Intel pour les mesures automatiques de l'usure des pneus.
Selon l'étude sur la vision de l'entreposage de Zebra, 70 % des décideurs en entrepôt ressentent la pression de moderniser les opérations, avec 63 % prévoyant d'accélérer les initiatives de modernisation au cours des cinq prochaines années.
Zebra Technologies hat auf der ProMat 2025 in Chicago neue Automatisierungslösungen vorgestellt und Innovationen für die Fertigung, Lagerhaltung und Lieferkettenoperationen präsentiert. Das Unternehmen führte den Aurora Velocity™ Scan-Tunnel ein, der jetzt in Nordamerika verfügbar ist und zentrale Verarbeitung für die Hochgeschwindigkeits-Barcodelesung sowie eine skalierbare Architektur für mehrere Maschinenvisionsfunktionen bietet.
Zu den wichtigsten Innovationen gehören der FS80 feste Industriescanner für Lagerumgebungen, der WS501 Android Mobile Computer für tragbare Computer, Zebra Guardian für das Flottenmanagement, Symmetry Fulfillment für AMR-unterstütztes Kommissionieren und Tread Intel für automatisierte Reifenprofilmessungen.
Laut der Lagerstudie von Zebra stehen 70 % der Lagerentscheidungs-träger unter Druck, die Abläufe zu modernisieren, wobei 63 % planen, die Modernisierungsinitiativen in den nächsten fünf Jahren zu beschleunigen.
- Launch of Aurora Velocity™ scan tunnel enhances warehouse automation capabilities
- Introduction of multiple new products expands company's automation solutions portfolio
- Symmetry Fulfillment system reduces AMR requirements by up to 30%
- Strong market opportunity with 63% of warehouse decision-makers planning to accelerate modernization
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Insights
Zebra's new product lineup at ProMat 2025 represents a strategic expansion of its intelligent automation portfolio aimed at addressing critical workflow challenges in warehousing and manufacturing. The Aurora Velocity™ scan tunnel stands out as particularly significant - this isn't just incremental innovation but a comprehensive solution combining multiple advanced technologies (barcode reading, dimensioning, AI-powered hazard detection, OCR) in a single platform with extensibility for RFID and other functionalities.
What makes this noteworthy is Zebra's timing. Their own research indicates 70% of warehouse decision-makers feel pressured to modernize operations, with 63% planning accelerated investments in labor optimization technologies. By delivering solutions that directly address these pain points, Zebra is positioning itself to capture this anticipated wave of spending.
The company's holistic approach across hardware, software, and analytics demonstrates they understand automation isn't just about replacing human labor but optimizing human-machine collaboration. Their Symmetry Fulfillment solution exemplifies this through its AMR-assisted picking system that can reduce AMR requirements by up to 30% - a compelling ROI proposition in the current economic environment where efficiency gains must be balanced against capital expenditures.
This product portfolio expansion aligns with broader industry trends toward increased visibility, efficiency, and regulatory compliance in supply chains, suggesting Zebra is executing well against market demands.
Zebra's announcements reflect sophisticated engineering aimed at solving specific high-value problems in warehouse automation. The Aurora Velocity scan tunnel addresses multiple critical sorting challenges simultaneously through a modular approach - particularly notable is the integration of AI for hazardous materials detection alongside traditional barcode scanning.
The architecture decisions here are telling - using centralized processing optimizes performance while maintaining flexibility, allowing customers to adopt basic functionality first and expand capabilities without ripping and replacing infrastructure. This reduces implementation risk and lowers the barrier to entry, potentially accelerating adoption cycles.
Their wearable WS501 computer represents a continuation of Zebra's strength in human-centered design. By shrinking the form factor to palm-size while maintaining Android compatibility and scanning capabilities, they're enabling workers to operate more efficiently in space-constrained environments like picking aisles and shipping stations.
Perhaps most interesting is their Symmetry Fulfillment solution which uses AMRs in a way that maximizes robot utilization rather than simply replacing human pickers. The innovation of decoupling AMRs from carts fundamentally changes the economics of warehouse robotics by allowing fewer robots to service more picking operations - a 30% reduction in required AMR count represents substantial CAPEX savings for warehouse operators in an environment where justifying automation investments remains challenging despite labor shortages.
These innovations collectively demonstrate Zebra's deep understanding of industrial workflow constraints and showcase their ability to deliver practical, ROI-driven automation rather than futuristic concepts.
Company’s fixed industrial scanning, machine vision, and mobile computing innovation on display
Zebra Technologies unveils Aurora Velocity™ scan tunnel that ensures efficient, error-free package sorting and routing to drive automated warehouse operations.
Visitors at ProMat will see Zebra‘s new Aurora Velocity™ scan tunnel that ensures efficient, error-free package sorting and routing to drive automated warehouse operations. Available now in
According to the latest Zebra Warehousing vision study, customer demands are evolving rapidly, placing a majority (
“Zebra is deeply committed to providing technology that improves frontline performance today while shaping the future of workflows with collaborative solutions that empower our customers to achieve unprecedented efficiency,” said Andy Zosel, Senior Vice President and General Manager, Intelligent Automation, Zebra Technologies. “Our ProMat booth visitors will experience how our solutions automate critical business workflows by leveraging advanced technologies such as machine vision, mobile computers, robotics, RFID, and AI.”
Zebra is showcasing several other solutions at ProMat, including:
FS80 fixed industrial scanner is designed to tackle challenges in warehouse, logistics, and distribution center environments. Its integrated lighting, enhanced read rates and extended depth-of-field make it an indispensable solution for businesses seeking to improve their automated applications driven by machine learning and track-and-trace solutions.
WS501 is the latest addition to Zebra’s wearable technology offerings. This powerful Android mobile computer is small enough to fit in the palm of your hand, and it supports multiple applications with unlimited mobile computing, scanning, communication, and collaboration capabilities. With the Zebra DNA software suite, it delivers uninterrupted connectivity for workflows.
Zebra Guardian is an integrated solution with four components for fleets of mobile computers. It provides secure device log-in, access control, device recovery, and loss and theft prevention, ensuring employees always have ready-to-use devices. Identity Guardian uses facial biometrics and SSO for convenient access, and Device Guardian offers cloud-based visibility for quick recovery. Device Guardian Access Management provides real-time charging status while Guardian Cabinets securely store and charge devices, optimizing management and efficiency across the portfolio.
Zebra Symmetry Fulfillment, launched earlier this year, is an AMR-assisted picking solution that combines autonomous mobile robots (AMRs) with wearable technologies, software, and analytics to boost productivity and cut costs. The AI-powered system enables workers to load and unload orders to and from carts without requiring the AMR to remain permanently attached to each cart, increasing utilization and reducing the number of AMRs required by up to
Zebra Tread Intel automates tire tread depth measurements, significantly reducing labor costs and manual errors. Designed to work with Zebra’s TC78 and TC58e rugged mobile computers, this solution utilizes Zebra OCR Wedge optical recognition software to capture essential data, enhance passenger safety and improve efficiency in vehicle fleet operations.
Join Zebra at two ProMat thought leadership sessions:
- Elevating Every Move – The Formula for High-Performance Warehousing, presented by Wes Coleman & Andre Luecht: Monday, March 17, 3:30 – 4:15 PM, Supply Chain Technology Theater 2.
- The Rise of the Connected Factory: Chartering Manufacturing’s Digital Transformation, presented by Enrique Herrera: Wednesday, March 19, 10:30 – 11:15 AM, Theater G.
KEY TAKEAWAYS
- At ProMat 2025, Zebra is showcasing new solutions to advance automation in manufacturing, warehousing and supply chains to deliver better asset visibility and higher throughput.
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Visit Zebra at ProMat 2025, Booth #S637, McCormick Place,
Chicago, IL on March 17-20.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers, and intelligent automation. The company operates in more than 100 countries, and our customers include over
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Media Contact:
Michael Gilhooly
Zebra Technologies
+1-708-814-5281
michael.gilhooly@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
Source: Zebra Technologies Corporation
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