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Forever Brands Signs with Rebel Interactive Group to Lead Marketing Campaign for Longevity by Brooke Burke Body TM - our new Plant Based Super Food

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Forever Brands, a subsidiary of ZA Group (OTC:ZAAG), has partnered with Rebel Interactive Group for digital marketing of its new Plant Based Super Food brand, Longevity by Brooke Burke Body. Launching in September 2022, an aggressive online subscription marketing strategy will be implemented. The global superfoods market was valued at USD 137 billion in 2018, with a projected CAGR of 5.9% through 2025, emphasizing the potential in the subscription model. Rebel brings extensive experience across various sectors, enhancing Forever's marketing strategy for the upcoming product launch.

Positive
  • Partnership with Rebel Interactive Group for digital marketing enhances brand strategy.
  • Targeted launch of Plant Based Super Food brand in September 2022 focuses on subscription model.
  • Growing superfoods market with a significant projected CAGR of 5.9% through 2025.
Negative
  • None.

NEW YORK, June 16, 2022 /PRNewswire/ -- Forever Brands, a wholly owned subsidiary of ZA Group, Inc (OTC:ZAAG), has signed with Rebel Interactive Group to head up our digital brand marketing, social media, advertising and content creation campaigns for our new Plant Based Super Food brand – Longevity by Brooke Burke Body. Through digital, social, OTT and CTV campaigns, the Company plans an aggressive on-line subscription marketing campaign to support the launch of our product in early September.

The global superfoods market size was estimated at USD 137.0 billion in 2018 and is projected to ascend at a CAGR of 5.9% through 2025. (Source: Grand View Research) and 70% of business leaders say the subscription business models will be key to their prospects in the years ahead (Source: Global Banking and Finance Review).

Rebel brings unique expertise to a broad range of industries, from financial services, automotive, retail and consumer goods, to high-tech, commercial products and services, beverages, pharmaceuticals, healthcare, and media and entertainment. Rebel's team of experts have worked with some of the world's largest brands and companies to develop business strategies and innovative solutions. Additional information on Rebel and their clients, which include DeLoitte, L'Oreal, Bank of America and more, can be found here: https://rebelinteractivegroup.com/our-clients/

"The addition of Rebel Interactive rounds out our brand building and marketing components of our subscription-based product launch. Their background and market insight will help deliver a strong launch for our Plant Based Super Food. We hope you will join us as we ramp up our milestones throughout the summer months to our launch in September", stated Jeffrey M. Canouse, Chief Executive Officer of Forever Brands.

About Forever Brands Inc:

Forever Brands is a Brand Development and Business accelerator company. The company is focused on select consumer good segments that are deemed underserved and offer significant growth opportunities for our company.

About Brooke Burke and Brooke Burke Body:

Brooke Burke holds many titles including mother of four, author, cancer survivor, entrepreneur, fitness educator, philanthropist and television personality. Brooke is recognized for many network television stints, most recently known for winning season seven and hosting seasons 10-17 of Dancing with the Stars. A social media influencer with nearly 4 million combined followers, Burke was named by Forbes as one of America's top ten moms to follow. She is a content creator, a fitness influencer & an encourager of all thing's health & wellness. Brookes is an advocate for women's health & a trusted voice. In 2019, Brooke brought her lifelong commitment to health and wellness to EVERY body by launching Brooke Burke Body (BB Body), a digital gym available in all app stores and across a variety of streaming platforms. BB Body features original content for the mind, body, and soul as well as original recipe content, seasonal challenges and LIVE classes.

About ZA Group, Inc. (ZAAG) ZA Group, Inc. is a company specializing in emerging industries acquisitions with an emphasis in the direct-to-consumer apparel and manufacturing self-sustainable farms. Its goal is to take its brands to the next level whether to own, license, or manage. Currently ZA Group, Inc. owns 100% of Forever brands, 60% of E-Roots Manufacturing, Inc., to manufacture self-sustaining vertically integrated farms, and NFID as a wholly owned subsidiary, an online retail outlet offering apparel (visit website).

Forward-Looking Statements

Forward-looking statements and risks and uncertainties discussed in this press release may contain forward-looking statements. The words "anticipate," "believe," "estimate," "may," "intend," "expect," and similar expressions identify such forward-looking statements. Expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. Forward-looking statements are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with, among other things, the impact of economic, competitive, and other factors affecting our operations, markets, products, and performance. The matters discussed herein should not be construed in any way, shape, or manner of our future financial condition or stock price.

Cision View original content:https://www.prnewswire.com/news-releases/forever-brands-signs-with-rebel-interactive-group-to-lead-marketing-campaign-for-longevity-by-brooke-burke-body-tm---our-new-plant-based-super-food-301569387.html

SOURCE ZA Group, Inc.

FAQ

What is the partnership between Forever Brands and Rebel Interactive Group about?

Forever Brands has partnered with Rebel Interactive Group to manage the digital marketing and advertising campaigns for its new Plant Based Super Food brand, Longevity by Brooke Burke Body.

When is the launch date for Longevity by Brooke Burke Body?

The launch date for Longevity by Brooke Burke Body is scheduled for early September 2022.

What is the projected growth of the superfoods market?

The global superfoods market is projected to grow from USD 137 billion in 2018 at a CAGR of 5.9% through 2025.

How does the subscription model impact Forever Brands' market strategy?

Forever Brands aims to leverage the subscription business model, which is considered crucial by 70% of business leaders for future growth, as part of their strategy for Longevity by Brooke Burke Body.

What expertise does Rebel Interactive Group bring to the partnership?

Rebel Interactive Group offers extensive experience in various industries, having worked with major brands to develop effective marketing strategies, thereby enhancing Forever Brands' product launch efforts.

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