YY Group Announces Strategic Expansions Into Netherlands, Strengthening its EU Presence
YY Group (NASDAQ: YYGH), a leader in on-demand workforce solutions, has launched its digital staffing platform in the Netherlands, marking a significant expansion of its European operations beyond the UK. The expansion targets a USD 80 billion flexible labor market with over 4.5 million part-time workers.
The company has appointed Kostian Skourtis as Country Manager for the Netherlands, bringing 15 years of hospitality leadership experience. The platform will initially focus on hospitality staffing, capitalizing on the Netherlands' robust tourism sector, which generated over USD 130 billion in international visitor spending in 2024.
YY Group (NASDAQ: YYGH), leader nelle soluzioni di forza lavoro on-demand, ha lanciato la sua piattaforma di staffing digitale nei Paesi Bassi, espandendo significativamente le sue operazioni europee oltre il Regno Unito. L’espansione si propone di intercettare un mercato del lavoro flessibile da USD 80 miliardi con oltre 4,5 milioni di lavoratori part-time.
L’azienda ha nominato Kostian Skourtis come Country Manager per i Paesi Bassi, portando 15 anni di esperienza nella leadership nel settore dell’ospitalità. La piattaforma inizierà concentrandosi sul personale per l’ospitalità, sfruttando il robusto settore turistico dei Paesi Bassi, che nel 2024 ha generato oltre USD 130 miliardi di spesa di visitatori internazionali.
YY Group (NASDAQ: YYGH), líder en soluciones de fuerza laboral bajo demanda, ha lanzado su plataforma de staffing digital en los Países Bajos, marcando una importante expansión de sus operaciones europeas más allá del Reino Unido. La expansión apunta a un mercado de trabajo flexible de USD 80 mil millones con más de 4,5 millones de trabajadores a tiempo parcial.
La empresa ha designado a Kostian Skourtis como Country Manager para los Países Bajos, aportando 15 años de experiencia en liderazgo en hostelería. La plataforma se centrará inicialmente en el personal para hostelería, aprovechando el robusto sector turístico de los Países Bajos, que en 2024 generó más de USD 130 mil millones en gasto de visitantes internacionales.
YY Group (NASDAQ: YYGH)은 주문형 인력 솔루션의 선두주자로, 네덜란드에서 디지털 채용 플랫폼을 출시하며 영국을 넘어 유럽 전역으로의 중요한 확장을 이루었습니다. 확장은 USD 800亿美元의 유연한 노동 시장을 겨냥하며, 450만 명이 넘는 파트타임 근로자를 포함합니다.
회사는 Kostian Skourtis를 네덜란드 Country Manager로 임명하고, 15년의 호텔업계 리더십 경험을 제공합니다. 플랫폼은 초기에는 호텔업 인력에 초점을 맞추고, 네덜란드의 robust 관광 부문을 활용합니다. 2024년 국제 방문객 지출은 USD 1300亿美元를 넘었습니다.
YY Group (NASDAQ: YYGH), leader des solutions de main-d'œuvre à la demande, a lancé sa plateforme de staffing numérique aux Pays-Bas, marquant une expansion significative de ses activités européennes au-delà du Royaume-Uni. L’expansion vise un marché du travail flexible de USD 800亿美元 avec plus de 4,5 millions de travailleurs à temps partiel.
L’entreprise a nommé Kostian Skourtis comme Country Manager pour les Pays-Bas, apportant 15 années d’expérience en leadership dans l’hôtellerie. La plateforme se concentrera initialement sur le personnel hôtelier, tirant parti du secteur tourismique néerlandais robuste, qui en 2024 a généré plus de USD 1300亿美元 de dépenses de visiteurs internationaux.
YY Group (NASDAQ: YYGH), ein führender Anbieter von On-Demand-Arbeitskräften, hat seine digitale Staffing-Plattform in den Niederlanden eingeführt und damit die europäische Expansion jenseits des Vereinigten Königreichs vorangetrieben. Die Expansion richtet sich an einen möglichen USD 800亿美元-flexiblen Arbeitsmarkt mit über 4,5 Millionen Teilzeitbeschäftigten.
Das Unternehmen hat Kostian Skourtis zum Country Manager für die Niederlande ernannt, der 15 Jahre Führungserfahrung in der Gastronomie mitbringt. Die Plattform wird sich zunächst auf Personal im Hospitality-Bereich konzentrieren und so den starken Tourismussektor der Niederlande nutzen, der im Jahr 2024 über USD 1300亿美元 an Ausgaben internationaler Besucher verzeichnete.
YY Group (NASDAQ: YYGH)، رائدة في حلول القوى العاملة حسب الطلب، أطلقت منصتها الرقمية للتوظيف في هولندا، في خطوة تمثل توسيعاً كبيراً لعملياتها الأوروبية خارج المملكة المتحدة. تستهدف التوسع سوق عمل مرن بقيمة 800 مليار دولار ويضم أكثر من 4.5 مليون عامل بدوام جزئي.
قامت الشركة بتعيين Kostian Skourtis كمدير دولة لهولندا، وهو يجلب 15 عاماً من الخبرة القيادية في قطاع الضيافة. ستتركز المنصة في البداية على التوظيف في قطاع الضيافة، مستفيدة من قطاع السياحة القوي في هولندا، والذي بلغ حجم إنفاق الزوار الدوليين فيه في 2024 أكثر من 1300 مليار دولار.
YY Group (NASDAQ: YYGH)，在按需劳动力解决方案领域的领导者，已在荷兰推出其数字化人力平台，标志着其欧洲业务在英国以外的显著扩张。此次扩张瞄准一个800亿美元的灵活劳动市场，拥有超过450万名兼职工作者。
公司任命Kostian Skourtis为荷兰国家经理，带来15年的酒店业领导经验。该平台初期将重点发展酒店行业岗位，利用荷兰强劲的旅游业，该行业在2024年国际游客支出超过1300亿美元。
- Entry into Netherlands' USD 80 billion flexible labor market with 4.5 million part-time workers
- Strategic positioning in a market where 44% of workers are part-time, aligning with YY's business model
- Access to significant hospitality sector opportunity with 325 five-star hotels and tourism spending of USD 130 billion
- Appointment of experienced Country Manager with 15 years of industry expertise
- Initial focus limited to hospitality sector, potentially limiting immediate revenue opportunities
- Entering a competitive market that may require significant resources for market penetration
Insights
YY Group's Netherlands expansion taps into an $80B flexible labor market with 44% part-time workers, significantly extending European operations beyond UK.
YY Group's expansion into the Netherlands represents a strategic market entry into one of Europe's most dynamic staffing environments. The Netherlands' flexible labor market, valued at over
The timing aligns perfectly with the Dutch tourism sector's growth, which generated over
This expansion represents YY Group's second European market after the United Kingdom, establishing a stronger continental foothold. The Netherlands operation will initially target hospitality staffing, where demand for flexible labor is particularly acute. This calculated approach allows YY to leverage its core competencies in a receptive market while building infrastructure for potential expansion into additional verticals. The move demonstrates management's commitment to their European growth strategy, potentially creating new revenue streams in a market structurally aligned with their technology-driven staffing model.
Tapping into a USD 80 Billion Flexible Labor Market Driven by 4.5 Million Part-Time Workers
Singapore, Sept. 22, 2025 (GLOBE NEWSWIRE) -- YY Group Holding Limited (NASDAQ: YYGH) (“YY Group,” “YYGH,” or the “Company”), a global leader in on-demand workforce solutions and integrated facility management (IFM), today announced that its flagship digital staffing platform is now officially up and running in the Netherlands. The launch further expands the company’s European footprint, building on its existing operations in the United Kingdom, and reinforces YY Group’s global growth strategy.
The expansion comes at a pivotal moment. The Netherlands represents a flexible labor market exceeding USD 80 billion annually, driven by more than 4.5 million people, and according the the European Union's European Employment Services, around
The Netherlands’ vibrant tourism and hospitality sector adds another layer of opportunity. In 2024, international visitor spending exceeded USD 130 billion, fueling growth across hotels, restaurants, and events. With approximately 325 five-star hotels and thousands of other venues competing for staff, the pressure to secure reliable, flexible workers is intensifying. This structural demand for short-term and event-based staffing aligns directly with YY’s model, positioning the platform as a scalable solution to match labor supply with peak hospitality demand.
Introducing the Netherlands Country Manager
YY Group has appointed Kostian Skourtis as Country Manager for the Netherlands. With more than 15 years of hospitality leadership experience, including senior roles at the Hoxton, Hyatt, Soho House, and Hilton Amsterdam, Kostian brings extensive expertise in building high performing teams, driving operational excellence, and delivering client value. He will lead YY Group’s Netherlands operations, focusing on client onboarding, talent acquisition, and local partnerships.
“I’m excited to bring YY’s model to the Netherlands; a market rich in opportunity and talent,” said Kostian Skourtis, Country Manager, Netherlands. “We intend to set a new standard for flexible, transparent staffing, delivering value both to workers and employers.”
YY Netherlands will focus initially on hospitality staffing, an area where demand for short-term and flexible labor is particularly strong. The platform is already onboarding both local talent and enterprise clients, ensuring that early adopters benefit from YY’s proven workforce-matching technology and services.
“Our expansion into the Netherlands is a natural next step in strengthening our European presence,” said Mike Fu, Chief Executive Officer of YY Group. “We see Europe’s labor market dynamics as highly aligned with YY Group’s mission, and we are confident the Netherlands will play a key role in our continued growth across the region.”
About YY Holdings Limited:
YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.
Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.
Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.
For more information on the Company, please log on to https://yygroupholding.com/.
Investor Contact
Phua Zhi Yong, Chief Financial Officer
YY Group
enquiries@yygroupholding.com
Mark Niu, Chief Strategy Officer,
YY Group
mark.niu@yygroupholding.com
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