Why Starbucks, Dunkin’ Donuts and KFC Are Teaming Up to Test Reusable Cups
Yum! Brands' KFC, along with Starbucks, Dunkin' Donuts, and other major food chains, are participating in a three-month reusable cup pilot program in Petaluma, California. The initiative, involving 30 businesses, aims to test consumer acceptance and operational feasibility of reusable beverage containers. Participants have agreed to use standardized purple cups instead of their branded single-use options, making reusable the default choice. The trial, ending October 28, will collect data on return rates, patterns, and operational challenges. Over 60 return bins have been placed across the city for cup collection. This collaborative effort aligns with the brands' packaging sustainability goals, without affecting beverage pricing.
Yum! Brands' KFC, insieme a Starbucks, Dunkin' Donuts e altre importanti catene di ristorazione, partecipa a un programma pilota di tazze riutilizzabili della durata di tre mesi a Petaluma, California. L'iniziativa, che coinvolge 30 aziende, ha lo scopo di testare l'accettazione da parte dei consumatori e la fattibilità operativa dei contenitori riutilizzabili per bevande. I partecipanti hanno concordato di utilizzare tazze viola standardizzate invece delle loro opzioni usa e getta marchiate, rendendo il riutilizzabile la scelta predefinita. Il progetto, che si concluderà il 28 ottobre, raccoglierà dati sui tassi di restituzione, sui modelli e sulle sfide operative. Oltre 60 contenitori di raccolta sono stati collocati in tutta la città per la raccolta delle tazze. Questo sforzo collaborativo è in linea con i dagli obiettivi di sostenibilità degli imballaggi dei marchi, senza influire sui prezzi delle bevande.
KFC de Yum! Brands, junto con Starbucks, Dunkin' Donuts y otras importantes cadenas de comida, está participando en un programa piloto de tazas reutilizables de tres meses en Petaluma, California. La iniciativa, que involucra a 30 empresas, tiene como objetivo probar la aceptación del consumidor y la viabilidad operativa de los envases reutilizables para bebidas. Los participantes han acordado usar tazas moradas estandarizadas en lugar de sus opciones de un solo uso con marca, haciendo que lo reutilizable sea la opción por defecto. La prueba, que finalizará el 28 de octubre, recopilará datos sobre tasas de retorno, patrones y desafíos operativos. Se han colocado más de 60 contenedores de retorno en toda la ciudad para la recolección de las tazas. Este esfuerzo colaborativo se alinea con los objetivos de sostenibilidad de envases de las marcas, sin afectar los precios de las bebidas.
Yum! Brands의 KFC가 스타벅스, 던킨도너츠 및 기타 주요 음식 체인과 함께 캘리포니아 페탈루마에서 3개월간의 재사용 가능한 컵 파일럿 프로그램에 참여하고 있습니다. 30개 기업이 참여하는 이 이니셔티브는 재사용 가능한 음료 용기에 대한 소비자의 수용성과 운영 가능성을 테스트하는 것을 목표로 합니다. 참가자들은 브랜드 단회용 옵션 대신 표준화된 보라색 컵을 사용하기로 합의하여 재사용이 기본 선택이 되었습니다. 10월 28일에 종료되는 이번 시험에서는 반납률, 패턴 및 운영상의 문제에 대한 데이터가 수집됩니다. 컵 수거를 위해 전체 도시 곳곳에 60개 이상의 수거함이 설치되었습니다. 이 협력 노력은 브랜드의 포장 지속 가능성 목표와 일치하며, 음료 가격에 영향을 미치지 않습니다.
KFC de Yum! Brands, avec Starbucks, Dunkin' Donuts et d'autres grandes chaînes de restauration, participe à un programme pilote de gobelets réutilisables d'une durée de trois mois à Petaluma, Californie. L'initiative, impliquant 30 entreprises, vise à tester l'acceptation des consommateurs et la faisabilité opérationnelle des contenants de boissons réutilisables. Les participants ont convenu d'utiliser des gobelets violets standardisés au lieu de leurs options jetables de marque, afin de rendre le réutilisable le choix par défaut. L'essai, qui se terminera le 28 octobre, collectera des données sur les taux de retour, les modèles et les défis opérationnels. Plus de 60 bacs de retour ont été placés dans toute la ville pour la collecte des gobelets. Cet effort collaboratif est en ligne avec les objectifs de durabilité d'emballage des marques, sans affecter les prix des boissons.
KFC von Yum! Brands beteiligt sich zusammen mit Starbucks, Dunkin' Donuts und anderen großen Lebensmittelketten an einem dreimonatigen Pilotprogramm für wiederverwendbare Becher in Petaluma, Kalifornien. Die Initiative, an der 30 Unternehmen teilnehmen, zielt darauf ab, die Akzeptanz bei den Verbrauchern und die betriebliche Machbarkeit von wiederverwendbaren Getränkebehältern zu testen. Die Teilnehmer haben sich darauf geeinigt, standardisierte lila Becher anstelle ihrer markenspezifischen Einwegoptionen zu verwenden, wodurch das Wiederverwenden zur Standardeinstellung wird. Der Versuch, der am 28. Oktober endet, wird Daten zu Rücklaufquoten, Mustern und betrieblichen Herausforderungen sammeln. Über 60 Rückgabestellen wurden in der ganzen Stadt aufgestellt, um die Becher zu sammeln. Dieses gemeinsame Engagement steht im Einklang mit den Zielen für die Nachhaltigkeit der Verpackungen der Marken, ohne die Getränkepreise zu beeinflussen.
- Participation in sustainability initiative aligns with Yum! Brands' environmental goals
- Collaboration with major industry players potentially enhances brand image
- Data collected from the pilot could inform future sustainable packaging strategies
- Temporary loss of brand visibility due to use of standardized cups
- Potential operational challenges in implementing reusable cup system
- Risk of low consumer adoption or return rates impacting program success
NORTHAMPTON, MA / ACCESSWIRE / August 28, 2024 / Yum! Brands
By Heather Clancy
Originally published by Trellis
The restaurants even compromised on traditional brand colors for the three-month pilot being conducted in Petaluma, California.
Coffee chains Dunkin' Donuts, Peet's and Starbucks, fast food brands Burger King, Habit Burger Grill and KFC, and more than a dozen local restaurants are among 30 businesses collaborating in a citywide test in Petaluma, California, to see what consumers think of reusable beverage cups.
For three months, the companies are substituting their branded single-use hot and cold cups with bright purple reusable cups that bear the slogan "Sip. Return. Repeat" on the side. In other words, reusable is the default option. More than 60 return bins were placed across the 60,000-resident community, where consumers can drop cups when they're done drinking their beverage.
The trial, which ends Oct. 28, will collect metrics about return rates and patterns, explore operational challenges for restaurant and cafe employees, and gauge consumer acceptance of the reusable cup concept. All the big brands involved have declared reuse as part of their packaging sustainability goals. The price of beverages served in the cups will not change.
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Source: NextGen Consortium
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SOURCE: Yum! Brands
View the original press release on accesswire.com
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