Pizza Hut Unveils New Handcrafted Detroit-Style Pizza Nationwide
Pizza Hut has launched its all-new Detroit-Style pizza nationwide, responding to growing customer demand. This innovative pizza features a rectangular shape, cheese extending to the edges for a crispy crust, and a special vine-ripened tomato sauce developed after extensive testing. Four recipes are available, including the 'Detroit Double Pepperoni' with 80 slices of pepperoni. Prices start at $10.99, varying by location. The launch marks a significant effort from Pizza Hut, which perfected the recipe after testing over 500 versions over the past year.
- Successful nationwide launch of popular Detroit-Style pizza.
- Innovative approach with four unique recipes.
- Strong customer demand indicated the need for this new product.
- Investment of over a year in perfecting the pizza recipe.
- None.
PLANO, Texas, Jan. 26, 2021 /PRNewswire/ -- Pizza Hut, the iconic restaurant known for innovating and launching some of America's favorite pizzas, like Original Stuffed Crust® and Original Pan®, is announcing its biggest launch of the year – the all-new Detroit-Style pizza, now available nationwide.
Born out of the growing popularity of this pizza style across the country and requests from customers, Pizza Hut spent over a year developing and perfecting its Detroit-Style pizza, trying more than 500 iterations and testing several of those in the Midwest, where this distinct style was born.
True to the traditional Detroit style, each pizza is rectangular-shaped, features cheese all the way to the edges to create that crispy, thick, caramelized crust, is loaded with toppings and finished off with a vine-ripened tomato sauce on top to keep the crust light and airy. To make this new menu item truly unique, Pizza Hut incorporated its own take on a few elements – such as the new, vine-ripened tomato sauce that's only available on Detroit-Style – which it tested eight different versions of before finding the perfect taste.
There are four new Detroit-Style recipes to choose from – each loaded up with toppings1 and cheese that can only be supported by that thick, rectangular signature Detroit-Style crust. The Detroit Double Pepperoni in particular is a work of pizza art. It's topped with 32 slices of regular pepperoni and another 48 slices of Crispy Cupped Pepperoni, which crisp up in the oven and provide a crunchy texture and zesty flavor. That's a whopping 80 slices of pepperoni on one pizza. The additional handcrafted Detroit-Style recipes include:
- Double Cheesy: Layered with two kinds of cheese, including aged Parmesan
- Meaty Deluxe: Loaded with bacon, Italian sausage and Crispy Cupped Pepperoni
- Supremo: Topped with Italian sausage, red onions and green bell peppers
"Countless hours were spent testing and perfecting every detail here to create our take on Detroit-Style pizza," said David Graves, chief brand officer, Pizza Hut. "The caramelized cheese crust and the sauce on top take the taste of this pizza to the next level."
All four Pizza Hut Detroit-Style recipes are available now at locations nationwide for contactless delivery, carryout or curbside pickup2 starting at
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates nearly 18,000 restaurants in more than 100 countries. With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order.
Now more than ever, restaurants have an important role in helping to safely feed families. As the largest pizza brand in the U.S. by store count, Pizza Hut is committed to doing its part. To help keep team members and customers safe, customers can get their favorite Pizza Hut pizza via three contactless offerings: curbside pickup, delivery, or carryout. Additionally, restaurant locations are working to implement new health and safety procedures including advising guest-facing team members to wear single-use personal protective gear, pizza box safety seals, pre-shift temperature checks, and counter shields to increase protection between customers and employees.
Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA®.
For more information about Pizza Hut, visit www.pizzahut.com or www.pizzahut.com/c/content/sitemap.
Contact:
Brett LeVecchio, Pizza Hut
972.338.6730 / Brett.LeVecchio@yum.com
1 Maximum of three different topping choices for Detroit-Style Pizza to assist proper cooking.
2 Limited time offer. Not available with other deals. Product availability, availability of contactless and curbside, combinability of discounts and specials, prices, participation, delivery areas and charges and minimum purchase requirements for delivery may vary. Delivery charge is not a driver tip. Our team members do their best to accommodate contactless and other instructions, but availability may vary and is not guaranteed.
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SOURCE Pizza Hut
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