Pizza Hut Taps TikTok Creator for First-Ever #ForYouPizza

Rhea-AI Summary

Pizza Hut has launched its first-ever #ForYouPizza Challenge on TikTok, inviting fans to create and share personalized $10 Tastemaker pizza recipes. The challenge runs from October 12 to 14, 2021, with one winner having their recipe featured on PizzaHut.com and receiving a $2,500 gift card. Additionally, 20 other participants can win $520 each in pizza gift cards, totaling $10,400 in prizes. The campaign aims to engage a new generation of customers, leveraging the popularity of TikTok star Oneya D'Amelio, known as @angryreactions.

Positive

• The #ForYouPizza Challenge encourages customer engagement and brand interaction.
• Collaboration with TikTok star enhances brand visibility to a younger audience.

Negative

• None.

PLANO, Texas, Oct. 12, 2021 /PRNewswire/ -- Pizza Hut today announced the first-ever #ForYouPizza Challenge, a TikTok challenge encouraging pizza lovers to share their personalized $10 Tastemaker pizza recipe and giving one lucky fan the opportunity to have their recipe available on PizzaHut.com for a limited time nationwide. Additionally, twenty other participants will have the chance to win from a batch of $10,400 worth of free pizza prizes.

Order the @AngryReactions $10 Tastemaker for a Limited Time

Pizza Hut is partnering with TikTok sensation Oneya D'Amelio, known for his @angryreactions account that has amassed over 23.5M+ fans. Oneya's personalized @AngryReactions $10 Tastemaker — a large, hand-tossed, marinara pizza, loaded with ham, Italian sausage and banana peppers, complete with a side of medium Buffalo sauce to drizzle on top¹ — is now available to order online at participating Pizza Hut restaurants nationwide, for a limited time.

"I've been a huge fan of Pizza Hut since I was a kid, and my favorite pizza combination hasn't changed since then," said Oneya. "My $10 Tastemaker is the perfect mix of savory and bold and the Buffalo sauce packs a little extra heat!"

Just like your personalized 'For You' page, the $10 Tastemaker – personalized with up to three favorite toppings – is the ultimate form of pizza self-expression. 

How to Enter the #ForYouPizza Challenge

Beginning Oct. 12 and going through Oct. 14, pizza lovers can share their personalized $10 Tastemaker recipes, from crust (hand-tossed/thin) to sauce and choice of three toppings, on TikTok using #ForYouPizza and #Contest for a chance to win. ² On Oct. 15, one winner's personalized $10 Tastemaker recipe will be selected to be featured on Pizza Hut menus nationwide for a limited time and the winner will also be awarded a $2,500 Pizza Hut gift card.³ Pizza Hut will also be awarding one year's worth of pizza gift cards– $520 each and $10,400 in total in pizza gift cards⁴ – to twenty other participants.

"We are always looking for new, innovative ways to interact with pizza lovers," said Lindsay Morgan, chief marketing officer, Pizza Hut. "We are excited to partner with TikTok star, Oneya @angryreactions for our largest activation on the platform yet and usher in a new generation of Pizza Hut fans."

The $10 Tastemaker is available for a limited time at participating Pizza Hut locations nationwide for contactless delivery, carryout and curbside pickup with availability to order directly from the #ForYouChallenge page on TikTok.⁵ To find your nearest Pizza Hut offering the $10 Tastemaker deal click here.

About Pizza Hut®

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates nearly 18,000 restaurants in more than 100 countries. With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order.

Now more than ever, restaurants have an important role in helping to safely feed families. As the largest pizza brand in the world by store count, Pizza Hut is committed to doing its part. To help keep team members and customers safe, customers can get their favorite Pizza Hut pizza via three contactless offerings: curbside pickup, delivery, or carryout. After becoming the first national pizza brand to offer Contactless Curbside Pickup, Pizza Hut launched The Hut Lane™, a dedicated digital order pick-up window available at more than 1,500 locations across the country.

Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA®.

For more information about Pizza Hut, visit www.pizzahut.com or http://www.pizzahut.com/c/content/sitemap

Contact:
Brett LeVecchio, Pizza Hut
972.338.6730 / Brett.LeVecchio@yum.com

¹ Buffalo sauce drizzle is a special feature of Oneya's personal recipe.  Similar drizzles are not available on other $10 Tastemakers.

² No purchase necessary. Void where prohibited. Promotion begins 10/12/21 at 12:00 am ET, ends 10/14/21 at 11:59 pm ET. Open only to legal residents of the 50 U.S. & D.C. 18+. Sponsored by Pizza Hut, LLC, 7100 Corporate Dr., Plano, TX 75024. Click HERE for full Official Rules.

³ One (1) Grand Prize winner will receive a Pizza Hut Gold Card, which may be redeemed as a Pizza Hut gift card with $2,500 in value, and will have their name, TikTok handle, and customized $10 Tastemaker pizza featured on pizzahut.com. Approximate retail value ("ARV") of Grand Prize: $2,500.

⁴ Twenty (20) First Prizes available. Each First Prize consists of a $520 Pizza Hut Gift Card. ARV of each First Prize is $520.

⁵ Not available in some locations. Ask/click for offer. Additional charge for extra toppings, pan, and extra cheese. Not available on stuffed crust. Exclusions apply. Product availability, availability of contactless methods, combinability of discounts and specials, and delivery minimums and fees may vary. Delivery charge is not a driver tip.

 

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SOURCE Pizza Hut

FAQ

What is the #ForYouPizza Challenge by Pizza Hut?

It's a TikTok challenge inviting fans to share their personalized $10 Tastemaker pizza recipes.

When does the #ForYouPizza Challenge take place?

The challenge runs from October 12 to 14, 2021.

What can participants win in the #ForYouPizza Challenge?

One winner will have their recipe featured on Pizza Hut's menu and receive a $2,500 gift card, while 20 others will win $520 pizza gift cards.

Who is the TikTok star collaborating with Pizza Hut?

The campaign features TikTok star Oneya D'Amelio, known as @angryreactions.

What is the $10 Tastemaker pizza?

The $10 Tastemaker is a customizable pizza available for order during the challenge.