PIZZA HUT LAUNCHES "PIZZA WINE" - A TOMATO WINE AS BOLD AS YOUR FAVORITE SLICE
Pizza Hut launches its first-ever Tomato Wine, a -edition beverage crafted from ripe tomatoes and infused with basil, in partnership with Irvine's Just Beyond Paradise Winery. The wine, priced at $25 (minimum two bottles), is available alongside a gift set ($60) including branded wine glasses and opener.
Simultaneously, Pizza Hut reintroduces its Triple Treat Box starting at $19.99, featuring two medium one-topping pizzas, breadsticks or cheese sticks, and dessert in a holiday-themed box. Both offerings aim to enhance holiday gatherings and provide unique gifting options.
Pizza Hut lancia il suo primo Vino di Pomodoro, una bevanda in edizione limitata realizzata con pomodori maturi e infusa con basilico, in collaborazione con la Just Beyond Paradise Winery di Irvine. Il vino, dal prezzo di 25 dollari (minimo due bottiglie), è disponibile anche insieme a un set regalo (60 dollari) che include bicchieri e cavatappi brandizzati.
Contemporaneamente, Pizza Hut reintroduce la sua Triple Treat Box a partire da 19,99 dollari, che comprende due pizze medie con un condimento, grissini o bastoncini di formaggio e un dessert in una scatola a tema natalizio. Entrambe le offerte mirano a migliorare le riunioni festive e fornire opzioni regalo uniche.
Pizza Hut lanza su primer Vino de Tomate, una bebida de edición limitada elaborada con tomates maduros e infusionada con albahaca, en colaboración con la bodega Just Beyond Paradise de Irvine. El vino, con un precio de 25 dólares (mínimo dos botellas), está disponible junto a un set de regalo (60 dólares) que incluye copas de vino y un sacacorchos de la marca.
Simultáneamente, Pizza Hut reintroduce su Triple Treat Box a partir de 19.99 dólares, que incluye dos pizzas medianas de un solo ingrediente, palitos de pan o palitos de queso, y un postre en una caja con temática navideña. Ambas ofertas tienen como objetivo mejorar las reuniones festivas y proporcionar opciones de regalo únicas.
피자헛이 처음으로 토마토 와인을 출시합니다. 이 한정판 음료는 잘 익은 토마토와 바질이 혼합되어 있으며, 어바인의 Just Beyond Paradise Winery와 협력하여 만들어졌습니다. 가격은 25달러(최소 두 병 구매 필요)이며, 브랜드와 함께 제공되는 와인잔과 오프너가 포함된 선물 세트(60달러)도 구입할 수 있습니다.
동시에 Pizza Hut은 트리플 트리트 박스를 19.99달러부터 다시 출시하며, 두 개의 중간 크기 단일 토핑 피자, 브레드스틱 또는 치즈 스틱, 그리고 홀리데이 테마 상자에 포장된 디저트가 포함됩니다. 두 가지 제안은 휴가 모임을 향상시키고 독특한 선물 옵션을 제공하는 것을 목표로 합니다.
Pizza Hut lance son tout premier Vin de Tomate, une boisson en édition limitée élaborée à partir de tomates mûres et infusée au basilic, en partenariat avec la cave Just Beyond Paradise d'Irvine. Le vin, au prix de 25 dollars (minimum deux bouteilles), est disponible avec un coffret cadeau (60 dollars) comprenant des verres à vin et un tire-bouchon de la marque.
En parallèle, Pizza Hut réintroduit sa Triple Treat Box à partir de 19,99 dollars, qui propose deux pizzas de taille moyenne avec un seul ingrédient, des pains à l'ail ou des bâtonnets de fromage, ainsi qu'un dessert dans une boîte au thème des fêtes. Ces deux offres visent à enrichir les réunions de fin d'année et à offrir des options de cadeaux uniques.
Pizza Hut bringt seinen ersten Tomatenwein auf den Markt, ein limitiertes Getränk, das aus reifen Tomaten und mit Basilikum verfeinert wird, in Partnerschaft mit der Just Beyond Paradise Winery aus Irvine. Der Wein, der 25 Dollar kostet (mindestens zwei Flaschen), ist zusammen mit einem Geschenkset (60 Dollar) erhältlich, das markierte Weingläser und einen Korkenzieher enthält.
Gleichzeitig führt Pizza Hut die Triple Treat Box ab 19,99 Dollar wieder ein, die zwei mittelgroße Pizzen mit einem Belag, Brotsticks oder Käsesticks und ein Dessert in einer festlichen Box enthält. Beide Angebote sollen die Feiertagsfeiern bereichern und einzigartige Geschenkoptionen bieten.
- Introduction of innovative product line with Tomato Wine, potentially creating new revenue stream
- Strategic timing of product launch during holiday season to maximize sales potential
- Competitive pricing strategy with Triple Treat Box at $19.99, maintaining accessibility while bundling multiple products
- Minimum purchase requirement of two bottles for wine orders may limit consumer accessibility
- availability of wine product through exclusive online channel may restrict sales reach
Insights
Pizza Hut's tomato wine launch is primarily a marketing gimmick with financial impact on Yum! Brands. While creative, the
The novelty product launch aligns with Pizza Hut's strategy to generate buzz and social media attention during the competitive holiday season. However, given the production run and single-channel distribution, this initiative is unlikely to materially affect Pizza Hut's revenue or Yum! Brands' stock performance. The focus appears to be more on brand building and PR value rather than direct sales impact.
Pizza Hut® Brings Together a Dynamic Holiday Pairing with the Return of the Triple Treat Box® and New Limited-Edition Tomato Wine
Crafted from ripe, juicy tomatoes and infused with natural basil, Tomato Wine by Pizza Hut is made in partnership with
"The holidays are a time for many gatherings, but often the gift of a bottle of wine can feel expected. Why not be the one to bring the pizza party with the gift of pizza wine and a Triple Treat Box designed to ignite fun and conversation," said Pizza Hut's Director of Advertising, Elyse Slayton. "As a brand who has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party."
Pizza Hut is offering a limited-edition gift set, which includes a bottle of Pizza Hut's new wine, two Pizza Hut branded wine glasses, and a wine opener – an ideal present for foodies and wine enthusiasts alike. This thoughtful gift set makes holiday gatherings even more special and can be paired perfectly with Pizza Hut's festive Triple Treat Box. Tomato Wine by Pizza Hut (
* Tomato Wine with natural flavors and vegetable juice for color. Must be 21 to purchase Tomato Wine by Pizza Hut (www.pizzahut.com). All sales shipped and will be verified as being received by an individual that is 21 years of age.
** Limited time only. Additional charge for more than 1 pizza topping, Pan & extra cheese. Additional charge for select dessert options & cheese stick upgrade. Product availability (including special holiday packaging), prices & participation vary. Priced higher in some locations, including CA. Taxes, tip & delivery fees not included.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original® Pan and Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to
For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.
Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut
FAQ
How much does Pizza Hut's Tomato Wine cost and where can I buy it?
What is included in Pizza Hut's Triple Treat Box and how much does it cost?
What is Pizza Hut's Tomato Wine made from?
What comes in Pizza Hut's -edition wine gift set?
