KFC® Takes New Kentucky Fried Chicken Wraps Nationwide

Rhea-AI Summary

Kentucky Fried Chicken (KFC) has announced the nationwide launch of its new KFC Wraps starting on February 6. Customers can enjoy a promotional deal of two wraps for just $5. This follows a successful test in Atlanta in 2022, where KFC received over 42,000 mentions on social media from fans craving wraps. The menu features two options: the Classic Chicken Wrap and the Spicy Slaw Chicken Wrap. KFC is also engaging with customers by surprising some with gifts like a tortilla wrap blanket and gift cards. These wraps are available at participating locations for a limited time, with a combo option priced at $7.99.

Positive

• New KFC Wraps launched nationwide, enhancing menu diversity.
• Promotional price of $5 for two wraps may boost sales and attract customers.
• Positive consumer feedback indicated by 42,000 social media mentions.

Negative

• None.

Starting Feb. 6, fried chicken fans can get their hands on two KFC Wraps for just $5

LOUISVILLE, Ky., Feb. 2, 2023 /PRNewswire/ -- Kentucky Fried Chicken^® announced a new menu item that will have wrap lovers on cloud nine. Starting Feb. 6, Kentucky Fried Chicken Wraps will be available at participating restaurants nationwide for a limited time. To celebrate their release, those looking for a meal on the go or a deal can enjoy two KFC Wraps for just $5!*

After a successful test in Atlanta in 2022, the new KFC Wraps will finally be available to everyone. KFC is a brand known for listening to its fans, and they made it loud and clear that they wanted fried chicken wraps. With over 42,000 mentions on Twitter within the past two years from people craving wraps, KFC decided to give the people what they want. And who can blame them? Everything tastes better wrapped in a warm flour tortilla!

KFC is even surprising and delighting select consumers who have been tweeting about their burning desire for wraps to come back by offering to send them a giant tortilla wrap blanket and a KFC gift card to try KFC Wraps.

The new KFC Wraps are more craveable than ever before, with two new mouthwatering options:

• The Classic Chicken Wrap, a hand-breaded Extra Crispy™ Tender, crunchy pickles and creamy mayo, wrapped up in a warm tortilla
• The Spicy Slaw Chicken Wrap covers an Extra Crispy™ Tender in a flavorful mix of KFC coleslaw, spicy sauce and crispy pickles

"Wraps fans have been begging for fried chicken wraps to return, and we're answering the call with our new finger lickin' good KFC Wraps," said Nick Chavez, CMO, KFC U.S. "Two KFC Wraps for $5 is a steal. Whether you crave a Classic Chicken Wrap or are looking to turn up the heat with Spicy Slaw, we've got you covered."

Whether you're looking for a lunch that won't break the bank, a dinner on the go after a packed day or a filling midday snack, it's always a good time for KFC Wraps. Order your wraps today online at KFC.com and on the KFC mobile app or in KFC restaurants for just $5.* A KFC Wraps combo is also available for $7.99*, featuring your choice of two wraps (available in classic or spicy), a medium drink and Secret Recipe Fries.

The new KFC Wraps pair well with PepsiCo's new great-tasting STARRY™, which delivers a crisp, clear burst of lemon-lime flavor.

*Prices may vary. For a limited time only at participating locations, while supplies last. Tax, fees and tips extra. Extra charge for substitutions may apply. Offer not available on third-party ordering websites/apps. STARRY is a trademark of Portfolio Concentrate Solutions UC.

About KFC

KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe^® fried chicken since 1952. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy™ chicken and Extra Crispy^™ Tenders, KFC Famous Bowls^®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 26,000 KFC restaurants in more than 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on Facebook, Twitter, Instagram and TikTok.

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SOURCE KFC

FAQ

When does KFC launch its new Wraps?

KFC's new Wraps will be available starting on February 6.

What is the promotional price for KFC Wraps?

Customers can get two KFC Wraps for just $5.

What options are available for the KFC Wraps?

The KFC Wraps include the Classic Chicken Wrap and the Spicy Slaw Chicken Wrap.

What was the consumer reaction to KFC Wraps before the launch?

The wraps received over 42,000 mentions on social media, indicating high consumer demand.

Is there a combo option for KFC Wraps?

Yes, a combo is available for $7.99, including two wraps, a medium drink, and fries.