LQR House Secures Coinbase Prime for Bitcoin Custody and Treasury Management

Rhea-AI Summary

LQR House (NASDAQ:YHC), a niche ecommerce platform in the spirits and beverage industry, has announced its partnership with Coinbase Prime (NASDAQ:COIN) for Bitcoin custody and treasury management services. The company has successfully executed a Coinbase Prime Broker Agreement following board approval to purchase Bitcoin as part of its treasury diversification strategy.

The agreement enables LQR House to securely acquire and manage BTC through Coinbase Prime's institutional-grade security infrastructure, which will provide secure custody, USDC services, and a self-custodial wallet for the company's Bitcoin holdings.

Positive

• Board approval secured for Bitcoin treasury diversification strategy
• Partnership with established institutional custody provider Coinbase Prime

Negative

• None.

Company Successfully Opens Corporate Account as Board Greenlights Bitcoin as a Treasury Reserve Asset

MIAMI BEACH, FLORIDA / ACCESS Newswire / March 17, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, today announced that it has officially selected Coinbase Prime (NASDAQ: COIN) to provide secure custody, USDC services, and a self-custodial wallet for its Bitcoin holdings. Following board approval to purchase Bitcoin as part of its treasury diversification strategy, LQR House has successfully executed a Coinbase Prime Broker Agreement, enabling the company to securely acquire and manage BTC.

"Over the past year, Bitcoin has become an increasingly mainstream financial asset, embraced by institutions and retail investors alike. However, when allocating significant capital into digital assets, security and ease of use are non-negotiable," said Sean Dollinger, CEO of LQR House. "Coinbase Prime stood out as the ideal partner due to its institutional-grade security - giving us the confidence needed to integrate Bitcoin into our corporate treasury strategy."

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:
info@lqrhouse.com

SOURCE: LQR House

View the original press release on ACCESS Newswire

FAQ

What is the purpose of LQR House's partnership with Coinbase Prime for YHC stock?

The partnership enables LQR House to securely acquire and manage Bitcoin as part of its treasury diversification strategy, utilizing Coinbase Prime's institutional-grade security infrastructure.

What services will Coinbase Prime provide to LQR House (YHC)?

Coinbase Prime will provide secure custody, USDC services, and a self-custodial wallet for LQR House's Bitcoin holdings.

When did LQR House (YHC) announce its Bitcoin treasury strategy?

LQR House announced its Bitcoin treasury strategy and Coinbase Prime partnership on March 17, 2025.

How will the Coinbase Prime agreement affect YHC's treasury management?

The agreement allows YHC to diversify its treasury by securely acquiring and managing Bitcoin through Coinbase Prime's institutional-grade security platform.