Yerbaé Partners with Green Spoon and their 190 Retail Sales Representatives Nationwide
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, has announced a strategic partnership with Green Spoon Sales, a natural foods broker based in Denver, Colorado. The collaboration aims to leverage Green Spoon's extensive distribution network and expertise in the natural products industry to accelerate Yerbaé's growth. Green Spoon's reach includes over 20,000 retail locations across major chains such as Whole Foods Market and Publix Stores. This partnership will extend Yerbaé's reach through 190 field sales professionals, further strengthening relationships with existing retail partners. According to Seth Smith, Vice President Sales of Yerbaé, this partnership is expected to significantly enhance Yerbaé's market presence and brand success.
- Strategic partnership with Green Spoon Sales to leverage extensive distribution network.
- Access to over 20,000 retail locations, including major chains such as Whole Foods Market, Publix Stores, and Albertson’s.
- Extension of 190 field sales professionals to support Yerbaé's growth.
- Potential for accelerated growth in the natural products segment of the beverage industry.
- Strengthened relationships with existing retail partners like Sprouts Farmers Market and Ahold Stop & Shop.
- No immediate financial data or revenue projections provided, which may concern investors looking for concrete short-term gains.
- Risk of reliance on a single broker for nationwide distribution, which could impact sales if the partnership faces challenges.
- Potential dilution of market focus due to rapid expansion and reliance on external sales professionals.
Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Graphic: Business Wire)
Green Spoon, renowned for its nationwide reach and specialization in representing disruptive and emerging consumer packaged goods companies, brings access to 152 Chain Store decision makers with over 20,000 retail locations nationally amongst the customer base, including major national and regional retailers such as Whole Foods Market, Publix Stores, Albertson’s, Wegmans Food Market and many more retailers. This partnership will empower Yerbaé to tap into new markets and reach a broader consumer base across the country. This partnership will also focus on strengthening existing relationships with retail partners, including prominent chains such as Sprouts Farmers Market and Ahold Stop & Shop, Hannaford and more.
One of the key highlights of this collaboration is Yerbae will have an extension of over 190 field sales professionals from Green Spoon, assisting in building Yerbae.
“As Yerbae’s brand further catapults across national retail, we couldn’t be more excited and proud of our most recent partnership with Green Spoon Sales. This new partnership continues to solidify Yerbae’s brand success toward making better for you products more widely available," said Seth Smith, Vice President Sales of Yerbaé. "This new partnership provides a tremendous increase in our bandwidth and we look forward to bringing this aligned retail growth strategy to life for our brand, retail partners, consumers and shareholders”
About Yerbaé
Yerbaé Brands Corp., (TSXV: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in
Disclaimer for Forward-Looking Information
This news release contains forward-looking statements relating to the Company. Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including: the anticipated use of proceeds of the Offering; that Yerbaé will receive the necessary approvals from the TSXV or otherwise for the closing of the Offering and the Media Specialists Agreement; that Yerbaé will deliver consistent growth; and Yerbaé’s ability to be a leading player in the plant-based functional energy beverage industry. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. The material assumptions supporting these forward-looking statements include, among others, that the Company will receive the necessary final approval for the Offering and the Media Specialists Agreement; that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that the Company’s brokers and distributors will continue to sell and prioritize the Company’s products; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of energy drinks; the fact that consumers may not embrace and purchase any of the Company’s products; additional competitors selling energy drinks reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace energy drink products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers, brokers, and distributors; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions.
These forward-looking statements are made as of the date of this news, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240514321334/en/
For investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391
Source: Yerbaé Brands Corp.
FAQ
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