Yerbaé Expands Distribution Network with Two New Partnerships

Rhea-AI Summary

Yerbaé Brands Corp. announces strategic distribution partnerships with 7G Distributing and Golden Eagle of Arkansas to expand its distribution footprint and introduce its 12 oz energy line to national retailers and regional customers. With the addition of these distributors, Yerbaé aims to meet the growing demand for its plant-based energy drinks and provide consumers with a healthier alternative in the energy drinks market.

7G Distributing LLC & Golden Eagle of Arkansas to now stock Yerbaé Product

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced strategic distribution partnerships with 7G Distributing and Golden Eagle of Arkansas. These partnerships mark a significant step forward for Yerbaé as it expands its distribution footprint and introduces its 12 oz energy line to its recently announced national retailers and regional customers.

Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Photo: Business Wire)

7G Distributing, formed in June 2010 through the merger of Dale Lee Distributing of Cedar Rapids, Iowa and Kirchhoff Distributing of Dubuque, Iowa, is a powerhouse distributor representing over 45 different suppliers and delivering to a footprint spanning 14 counties in Eastern Iowa. With a commitment to quality and service, 7G Distributing serves as a trusted distributor for renowned brands such as Anheuser-Busch InBev and Constellation Brands, among others.

Golden Eagle of Arkansas, a locally owned and operated alcohol and beverage wholesaler based in Little Rock, Arkansas, is dedicated to being the premier direct store delivery partner to its suppliers. Golden Eagle will bring Yerbaé's innovative plant based energy drinks to the entire state of Arkansas.

Each distributor will be delivering Yerbaé's newest 12oz energy product line which includes- Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet and Peachy Mimosa Twist.

"We are excited to announce our partnerships with 7G Distributing and Golden Eagle of Arkansas," said Seth Smith, Vice President Sales of Yerbaé. "These collaborations represent a significant opportunity for Yerbaé to expand its market presence and make our newly launched 12 oz energy line readily accessible to consumers in key regions. With the support of our esteemed distribution partners, we are confident in our ability to meet the growing demand for our products and continue our mission of providing consumers with a healthier alternative in the energy drinks market."

With the addition of these esteemed distributors, Yerbaé is poised for continued growth and success in the competitive beverage marketplace.

About Yerbaé

Yerbaé Brands Corp., (TSXV: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements relating to the Company. Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including: the anticipated use of proceeds of the Offering; that Yerbaé will receive the necessary approvals from the TSXV or otherwise for the closing of the Offering and the Media Specialists Agreement; that Yerbaé will deliver consistent growth; and Yerbaé’s ability to be a leading player in the plant-based functional energy beverage industry. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. The material assumptions supporting these forward-looking statements include, among others, that the Company will receive the necessary final approval for the Offering and the Media Specialists Agreement; that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that the Company’s brokers and distributors will continue to sell and prioritize the Company’s products; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of energy drinks; the fact that consumers may not embrace and purchase any of the Company’s products; additional competitors selling energy drinks reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace energy drink products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers, brokers, and distributors; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions.

These forward-looking statements are made as of the date of this news, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this presentation are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in greater detail under “Risk Factors” in the Company’s Information Circular dated November 15, 2022 available on SEDAR at www.sedar.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240423946174/en/

For investors, investors@yerbae.com or 480.471.8391

To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391

Source: Yerbaé Brands Corp.

FAQ

What are the names of the new distribution partners Yerbaé has partnered with?

Yerbaé has partnered with 7G Distributing and Golden Eagle of Arkansas.

What is the ticker symbol for Yerbaé Brands Corp.?

The ticker symbol for Yerbaé Brands Corp. is YERB.U on TSX-V and YERBF on OTCQX.

What products will the distributors be delivering from Yerbaé's new 12 oz energy product line?

The distributors will be delivering Yerbaé's newest 12oz energy product line which includes Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist.

What regions will 7G Distributing serve as a distributor for Yerbaé?

7G Distributing will serve as a distributor for Yerbaé in 14 counties in Eastern Iowa.

Where is Golden Eagle of Arkansas based and what is its focus as a wholesaler?

Golden Eagle of Arkansas is based in Little Rock, Arkansas, and it is focused on being the premier direct store delivery partner to its suppliers.