Yerbaé Announces Authorization of Full Distribution With the 5th Largest Canteen Franchisee in the US

Rhea-AI Summary

Yerbaé Brands Corp. (YERB.U, YERBF) authorizes full distribution with BE's, a Canteen franchisee, expanding its reach to 282 markets and nearly 1,000 vending machines in Green Bay and northern Wisconsin. The company will offer Black Cherry Pineapple and Mango Passionfruit SKUs, enhancing beverage choices in corporate offices, higher education campuses, fitness centers, and gyms.

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• Expansion into 282 markets and nearly 1,000 vending machines in Green Bay and northern Wisconsin signifies a significant growth opportunity for Yerbaé, potentially leading to increased sales and market share.

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• None.

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to announce a significant development in their distribution network. Yerbaé has authorized full distribution with BE's, the 5th largest Canteen franchisee in the United States. Canteen, a proud member of Compass Group North America, the national leader in food service management and support services, will now provide Yerbaé products to consumers in 282 markets and nearly 1,000 vending machines across Green Bay and northern Wisconsin.

Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Photo: Business Wire)

Yerbaé will be offering two of its most popular SKUs, Black Cherry Pineapple and Mango Passionfruit, to a wide-ranging audience. The availability of these refreshing and innovative beverages will enhance the beverage choices for consumers across corporate offices, higher education campuses, fitness centers, and gyms.

" Our partnership with BE's is an exciting opportunity to bring our unique flavors to more people in Green Bay and northern Wisconsin," said Seth Smith , Vice President Sales, Yerbaé. "We are proud to partner with the Compass Group North America family and are looking forward to continuing to provide clean plant-based energy beverages to corporate offices, higher education campuses, fitness centers, and gyms in the region."

With the authorization to distribute two of its best-selling SKUs, Yerbaé is poised to make a significant impact in the beverage market throughout Green Bay and northern Wisconsin.

About Yerbaé Brands Corp.

Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.

By combining yerba mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free.

Find us @DrinkYerbaé on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements relating to the Company. Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including: the anticipated use of proceeds of the Offering; that Yerbaé will receive the necessary approvals from the TSXV or otherwise for the closing of the Offering and the Media Specialists Agreement; that Yerbaé will deliver consistent growth; and Yerbaé’s ability to be a leading player in the plant-based functional energy beverage industry. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. The material assumptions supporting these forward-looking statements include, among others, that the Company will receive the necessary final approval for the Offering and the Media Specialists Agreement; that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that the Company’s brokers and distributors will continue to sell and prioritize the Company’s products; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of energy drinks; the fact that consumers may not embrace and purchase any of the Company’s products; additional competitors selling energy drinks reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace energy drink products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers, brokers, and distributors; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions.

These forward-looking statements are made as of the date of this news, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this presentation are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in greater detail under “Risk Factors” in the Company’s Information Circular dated November 15, 2022 available on SEDAR at www.sedar.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231109912498/en/

For media inquiries, kkutz@yerbae.com

For investors, investors@yerbae.com or 480.471.8391

Source: Yerbaé Brands Corp.

FAQ

What is Yerbaé Brands Corp. ticker symbol?

Yerbaé Brands Corp. ticker symbol is YERB.U on TSX-V and YERBF on OTCQX.

What products will Yerbaé offer through the partnership with BE's?

Yerbaé will offer Black Cherry Pineapple and Mango Passionfruit SKUs.

How many markets will Yerbaé reach through the partnership?

Yerbaé will reach 282 markets in Green Bay and northern Wisconsin.

Who is Yerbaé partnering with for distribution?

Yerbaé is partnering with BE's, the 5th largest Canteen franchisee in the United States.

What are the potential benefits of the partnership for Yerbaé?

The partnership with BE's presents a significant growth opportunity for Yerbaé, potentially leading to increased sales and market share.