An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Pep Guardiola, Xylem Partner to Address Water Scarcity, Affordability
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
partnership
Rhea-AI Summary
Xylem (NYSE:XYL) partners with football coach Pep Guardiola to tackle global water challenges through public engagement and education. The initiative, involving Guardiola's Guardiola Sala Foundation, aims to reach millions and promote awareness of water issues. Their first campaign, 'Water Heroes FC', calls for community action. Xylem's existing collaboration with Manchester City Football Club has already engaged over a billion people, focusing on establishing young water ambassadors and improving water sustainability.
Positive
Collaboration with Pep Guardiola enhances brand visibility and public engagement.
Previous partnership with Manchester City has reached over 1 billion people, showcasing effective outreach.
Campaigns are focused on educating young people and addressing community water challenges.
Negative
None.
Legendary Football Coach Joins Forces with Water Technology Leader to Advance Water Sustainability
RYE BROOK, N.Y.--(BUSINESS WIRE)--
Global water technology company, Xylem (NYSE:XYL), and Manchester City Football Club manager, Pep Guardiola, today announced they are joining forces to promote public engagement on the world’s water challenges. The partners will campaign for awareness and education, and will support community initiatives through The Guardiola Sala Foundation. Together, they aim to reach hundreds of millions of people, and to motivate young people to address water challenges in their own communities.
Guardiola established his philanthropic foundation earlier in 2021. This new alliance builds on Xylem’s existing partnership with Manchester City Football Club and City Football Group.
“Our work with Manchester City has already reached over a billion people to raise awareness about pressing water challenges around the world,” said Joseph Vesey, Xylem’s Chief Marketing Officer. “Now, working with a legendary leader like Pep, we aim to unite the public, students, community leaders and NGOs, to take action to solve the water challenges in their communities.”
“Where I’m from, in Catalonia, drought is always a risk,” said Guardiola. “The issue of community access to affordable water is very important to me personally. Our Foundation’s first activities, this summer, were working with children in Barcelona to help educate them on the importance of preserving water, and I’m so pleased to be partnering with a water leader like Xylem to help address water issues in communities everywhere.”
The first Xylem campaign to feature Pep Guardiola will be the upcoming “Water Heroes FC,” in which Guardiola encourages people everywhere to take action and solve water challenges in their “extra time.” In July, Guardiola joined Xylem and EarthEcho International in the first in a series of water education events, at Casal dels Infants, in Barcelona, to encourage students to realize a more sustainable future for Spain’s water resources. Spain’s water resources are predicted to decline by up to 40% by the end of the century.
Xylem’s mission – to solve the world’s greatest water challenges – motivated its purpose-driven partnership with the team Guardiola coaches, Premier League Champions Manchester City Football Club. Since 2018, the partnership has produced award-winning content with over 35 million views, and built a network of over 500 young water ambassadors that have delivered life-saving water education to over 20,000 individuals.
About Xylem
Xylem (XYL) is a leading global water technology company committed to solving critical water and infrastructure challenges with innovation. Our more than 16,000 diverse employees delivered revenue of $4.88 billion in 2020. We are creating a more sustainable world by enabling our customers to optimize water and resource management, and helping communities in more than 150 countries become water-secure. Join us at www.xylem.com.
About The Guardiola Sala Foundation
The Guardiola Sala Foundation is an enterprise led by 4 siblings and the members of their families, as well as friends and close collaborators. They all passionately devote their time and contribute ideas to the causes the foundation commits itself to. This is mostly through sport values, which promote the integration of the least favored in society. The goal is to join resources, know-how, and networks to pre-existing initiatives in order to reinforce them and allow them to flourish.
