Xponential Fitness Announces Appointment of Mark King as Chief Executive Officer
Xponential Fitness (NYSE: XPOF) has appointed Mark King as Chief Executive Officer, effective June 17, 2024. King brings a strong track record in scaling global brands and franchise businesses, having previously led Taco Bell to consistent sales growth and expanded its franchise locations significantly. He also held key roles at Adidas North America and TaylorMade, achieving notable growth in both companies. Brenda Morris will step down as Interim CEO but will remain on the Board of Directors. Xponential Fitness aims to leverage King's experience to strengthen its position in the global health and wellness market.
- Mark King's appointment as CEO with a proven track record in scaling global brands.
- Consistent same-store sales growth at Taco Bell under King's leadership.
- Expansion of Taco Bell's franchise locations by over 1,400.
- Doubling market share and tripling sales at Adidas North America.
- Strategic positioning to grow Xponential Fitness's global footprint.
- Leadership transition could lead to short-term instability.
- Potential challenges in replicating past success in a new industry.
Mr. King is a highly innovative, growth-oriented leader with an established track record scaling iconic global consumer brands and franchisors. Most recently, as CEO of Taco Bell, he led the franchisor to positive same-store sales growth in each quarter but one under his leadership while simultaneously opening more than 1,400 new franchise locations. He was also integral to the acceleration of Taco Bell’s international growth and was credited with establishing a healthy domestic franchise system. Prior to Taco Bell, Mark was the President of Adidas North America where he doubled market share and tripled sales in four years. Before Adidas, Mark built a career at TaylorMade where he rose from a territory sales representative to CEO. During Mark’s tenure he grew TaylorMade into the leading and most profitable golf company in the world.
Mr. King is currently on the Board of Directors for Party City. He holds a Bachelor of Business Administration from the University of
“The Board is confident that Mark’s extensive track record growing global brands and strengthening franchise systems will enable Xponential to expand its global leadership position in Health & Wellness,” said Mark Grabowski, Chairman of Xponential Fitness. “Mark is a brand builder and innovator and his approach to fostering customer centric cultures and supporting franchisee success is a perfect fit for the company. I look forward to working with him to deliver long-term value for our stakeholders.”
“I am honored to become CEO of Xponential Fitness and am excited to begin working with this world class team of employees and franchisees as we continue the company’s mission to make health and wellness accessible to everyone,” said Mark King. “We have a strong portfolio of brands that are category leaders and as one of the leading franchisors in the Health & Wellness space, we are ideally positioned to continue to profitably grow our global footprint. I look forward to getting to know the Xponential team and franchisees over the coming months and driving value for our employees, franchisees and shareholders.”
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is one of the leading global franchisors of boutique health and wellness brands. Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of nine brands spanning across verticals including Pilates, indoor cycling, barre, stretching, dancing, boxing, strength training, metabolic health, and yoga. In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the
Forward-Looking Statements
This press release contains forward-looking statements that are based on current expectations, estimates, forecasts and projections of future performance based on management’s judgment, beliefs, current trends, and anticipated financial performance. These forward-looking statements include, without limitation, statements relating to the Company's ability to benefit from Mr. King's experience and expertise. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, our relationships with master franchisees, franchisees and international partners; difficulties and challenges in opening studios by franchisees; the ability of franchisees to generate sufficient revenues; risks relating to expansion into international markets; loss of reputation and brand awareness; general economic conditions and industry trends; and other risks as described in our SEC filings, including our Annual Report on Form 10-K for the full year ended December 31, 2023 filed by Xponential with the SEC and other periodic reports filed with the SEC. Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance, or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today’s date, unless otherwise stated, and Xponential undertakes no duty to update such information, except as required under applicable law.
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Source: Xponential Fitness, Inc.
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