Xperi’s Independent Media Platform Expands With TiVo One, a Cross-Screen Ad Platform for Maximizing Engagement and Monetization
TiVo, a subsidiary of Xperi, has launched the TiVo One cross-screen ad platform designed to integrate ad inventory across home and car entertainment systems. This platform aims to optimize branded campaigns with advanced targeting and measurement capabilities. The launch coincides with an expansion of TiVo-powered smart TVs by brands such as Bush, Telefunken, JVC, and Panasonic across Europe, in time for summer sports events. TiVo One's features include enhanced targeting based on user behaviors, advanced measurement tools, and a 'Homepage Ad' unit for targeted, data-driven advertising. This development aligns with Xperi's strategy to enhance audience engagement and monetization.
- TiVo One cross-screen ad platform integrates home and car entertainment systems.
- Advanced targeting and measurement capabilities for optimized branded campaigns.
- TiVo-powered smart TVs expanding in Europe via brands like Bush, Telefunken, JVC, and Panasonic.
- High consumer tolerance for ads, with 62.8% expressing acceptance.
- Projected growth of the connected television (CTV) advertising market to reach $36 billion by 2026.
- TiVo OS prioritizes user experience with personalization and relevant ad placements.
- TiVo One offers a 'Homepage Ad' unit for targeted, data-driven advertising.
- No specific financial data provided to gauge immediate impact on revenue.
- Potential challenge in maintaining user privacy preferences while targeting ads.
- Competition in the CTV advertising market could limit TiVo's market share growth.
- Reliance on the success of European smart TV rollouts and summer sporting events.
Insights
TiVo's launch of the TiVo One cross-screen ad platform is a significant move in the ad tech industry. This platform aims to integrate ad inventory across various devices in the home and the car, enhancing advertising opportunities. Given the rapid growth of Connected TV (CTV) advertising, which is projected to reach
One of the key strengths of TiVo One is its precision targeting capabilities, which leverage user behavior data to optimize ad placements. This can significantly boost engagement rates and return on investment (ROI) for advertisers. Additionally, the platform's advanced measurement tools offer real-time analytics, enabling continuous optimization of ad campaigns. These features align well with the industry's shift towards data-driven advertising solutions.
However, the platform's success will hinge on its ability to deliver a seamless and non-intrusive user experience. Many consumers express a high tolerance for ads, provided they are relevant and non-disruptive. The focus on maintaining user privacy with a consent-first framework is a positive step in this direction. Overall, TiVo One has the potential to enhance TiVo's market position in the competitive ad tech landscape.
The launch of TiVo One comes at a strategically opportune time, just ahead of a high season for international sporting events in Europe. This timing could maximize the platform's initial impact, as advertisers will likely seek to capitalize on the increased viewership. The integration with smart TVs from major brands like Panasonic, JVC and Bush powered by TiVo OS further expands its reach.
From a market perspective, the emphasis on cross-platform and global reach is crucial. Advertisers gain access to a unified platform that spans streaming, IPTV, smart TVs and automotive screens, which can streamline ad campaigns and potentially reduce costs. The inclusion of Vestel's smart TVs in various European markets through brands sold at major retailers like Argos enhances TiVo's footprint and provides a robust distribution channel.
Nevertheless, the platform's long-term uptake will depend on how effectively it can demonstrate its value proposition to advertisers and users alike. While the initial response may be positive due to the novelty and strategic timing, sustained growth will require ongoing innovation and possibly partnerships with additional content providers to maintain a diverse and engaging ecosystem.
Bush, Telefunken, JVC and Panasonic smart TVs Powered by TiVo expected to roll-out across
Xperi has experienced rapid success with its independent media platform over the past year, which is seen through increased adoption and growing footprint for TiVo OS, TiVo Broadband and DTS AutoStage Video Service Powered by TiVo. Each facet of Xperi’s independent media platform is focused on providing users with a unified and personalized viewing experience while partnering with content providers to offer a diverse range of content options and monetization opportunities.
“As a key element of our long-term strategy for the independent media platform, offering a variety of ways to optimally engage with audiences is essential. Whether that be through our smart TV offerings or connected car solutions, partners leveraging our innovative solutions can ensure we’re committed to delivering value and driving sustainable growth,” said Jon Kirchner, CEO of Xperi. “By fostering an ecosystem that prioritizes choice, personalization and seamless integration across platforms, we aim to redefine how audiences engage with content in today’s dynamic environment.”
This summer,
TiVo OS is designed to maximize consumer engagement to create enhanced economic benefits from ad placements across partners. As such, this summer is expected to be an important time for entertainment technology to activate strategies that keep their customers engaged, which extends to the power of advertising. The connected television (CTV) advertising market is projected to reach
TiVo One is a cross-screen marketing solution that can help brands optimize their advertising campaigns, analyze customer attribution across different channels and devices, and gain valuable insights into which devices and distribution platforms drive maximum engagement to adapt advertising strategies accordingly.
TiVo One initially plans to offer a ‘Homepage Ad,’ its flagship ad unit, enabling brands to amplify their message with targeted data-driven advertising. This is expected to allow advertisers to reach their targeted audiences through linear and OTT ad promotions, and provide shared ad revenue opportunities for partners, all the while allowing users to find their content through seamless search and discovery for a friction-free viewing experience.
Key Features of TiVo One Ad Platform:
- Cross-Platform & Global Reach: TiVo One powers all TiVo platforms, providing advertisers optimal reach and frequency across streaming, IPTV, smart TV and automotive.
- Branded Experience: Enhanced graphic display combined with video and image expansion for maximum impact and engagement, driving directly to content consumers want.
- Precision Targeting: Enhanced content discovery and engagement allows advertisers to target based on viewing audiences’ behaviors and profiles, while delivering on user privacy preferences with a consent-first framework.
- Advanced Measurement: Track, analyze and optimize campaigns in real-time, offering actionable insights to fine-tune your strategy for maximum ROI.
"As a long-term partner of TiVo, we look forward to being part of this next evolution of their omnichannel platform, TiVo One,” said Mike Laband, senior vice president, platform revenue at Magnite. “Providing buyers with unified access to inventory across every screen in a streamlined, efficient way is key and TiVo does so on a global scale with unique inventory. We are eager to continue innovating with the TiVo team to enhance results for consumers and brands.”
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, DTS Play-Fi, Perceive and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding: adoption and growth of the footprint for TiVo OS, TiVo Broadband and DTS AutoStage Video Service Powered by TiVo; timing of launches of smart TVs Powered by TiVo; projections for the (CTV) advertising market; and the timing, features, and benefits of TiVo One. These forward-looking statements are based on information available to the Company as of the date hereof, as well as the Company’s current expectations, assumptions, estimates and projections that involve risks and uncertainties. In some cases, you can identify forward-looking statements by the words "expect," "anticipate," "intend," "plan," "believe," "could," "seek," "see," "will," "may," "would," "might," "potentially," "estimate," "continue," "expect," "target," and similar expressions or the negatives of these words or other comparable terminology that convey uncertainty of future events or outcomes. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from the information expressed or implied by these forward-looking statements. These risks, uncertainties and other factors are described under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission (the "SEC") and our other filings with the SEC from time to time. Any forward-looking statements speak only as of the date of this press release and are based on information available to the Company as of the date of this press release, and the Company does not assume any obligation to, and does not intend to, publicly provide revisions or updates to any forward-looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws.
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Xperi Media:
Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Source: Xperi, Inc.
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