Sharp Smart TVs Powered by TiVo™ Meet Consumer Demand for Easy Content Discovery
TiVo, a subsidiary of Xperi Inc. (NYSE: XPER), has launched Sharp Smart TVs Powered by TiVo in the U.S. market. Based on a survey of 1,001 U.S. consumers, the company found that image quality, content availability, and personal recommendations were key purchase influences, with price being a decisive factor.
The new SHARP 55-inch QLED Smart TV Powered by TiVo is now available at retailers including P.C. Richard & Son, ABC Warehouse, and Electronic Express, with prices starting at $299.99. The TV features TiVo OS, which offers an easy-to-navigate interface focused on content discovery and personalization.
The research revealed that 48% of consumers choose TVs based on brand rather than platform. TiVo OS has partnered with major content providers including Disney+, Max, Netflix, Prime Video, and YouTube to enhance the viewing experience and reduce content search friction.
TiVo, una sussidiaria di Xperi Inc. (NYSE: XPER), ha lanciato Smart TV Sharp Alimentate da TiVo nel mercato statunitense. In base a un sondaggio condotto su 1.001 consumatori statunitensi, l'azienda ha scoperto che la qualità dell'immagine, la disponibilità dei contenuti e le raccomandazioni personali sono stati fattori chiave nell'acquisto, con il prezzo che si è rivelato un fattore decisivo.
Il nuovo SHARP Smart TV QLED da 55 pollici Alimentato da TiVo è ora disponibile presso rivenditori come P.C. Richard & Son, ABC Warehouse ed Electronic Express, con prezzi a partire da $299,99. La TV è dotata di TiVo OS, che offre un'interfaccia facile da navigare, focalizzata sulla scoperta dei contenuti e sulla personalizzazione.
La ricerca ha rivelato che il 48% dei consumatori sceglie i TV in base al marchio piuttosto che alla piattaforma. TiVo OS ha collaborato con importanti fornitori di contenuti tra cui Disney+, Max, Netflix, Prime Video e YouTube per migliorare l'esperienza di visione e ridurre le difficoltà nella ricerca dei contenuti.
TiVo, una subsidiaria de Xperi Inc. (NYSE: XPER), ha lanzado Televisores Inteligentes Sharp Impulsados por TiVo en el mercado estadounidense. Basado en una encuesta a 1,001 consumidores estadounidenses, la compañía encontró que la calidad de imagen, la disponibilidad de contenido y las recomendaciones personales fueron factores clave en la compra, siendo el precio un factor decisivo.
El nuevo Televisor Inteligente QLED de 55 pulgadas Sharp Impulsado por TiVo ya está disponible en minoristas como P.C. Richard & Son, ABC Warehouse y Electronic Express, con precios a partir de $299.99. El televisor cuenta con TiVo OS, que ofrece una interfaz fácil de navegar centrada en el descubrimiento de contenido y la personalización.
La investigación reveló que el 48% de los consumidores elige televisores según la marca en lugar de la plataforma. TiVo OS se ha asociado con importantes proveedores de contenido como Disney+, Max, Netflix, Prime Video y YouTube para mejorar la experiencia de visualización y reducir la fricción en la búsqueda de contenido.
TiVo는 Xperi Inc. (NYSE: XPER)의 자회사로, 미국 시장에 TiVo로 구동되는 Sharp 스마트 TV를 출시했습니다. 1,001명의 미국 소비자를 대상으로 한 조사에 따르면, 이미지 품질, 콘텐츠 가용성, 개인 추천이 주요 구매 영향을 미쳤으며, 가격이 결정적인 요소로 나타났습니다.
새로운 TiVo로 구동되는 55인치 SHARP QLED 스마트 TV는 P.C. Richard & Son, ABC Warehouse 및 Electronic Express와 같은 소매점에서 $299.99부터 판매되고 있습니다. 이 TV는 콘텐츠 발견 및 개인화에 중점을 둔 탐색하기 쉬운 인터페이스를 제공하는 TiVo OS를 특징으로 합니다.
조사 결과, 소비자의 48%가 플랫폼보다 브랜드에 따라 TV를 선택하는 것으로 나타났습니다. TiVo OS는 Disney+, Max, Netflix, Prime Video 및 YouTube와 같은 주요 콘텐츠 제공업체와 협력하여 시청 경험을 향상시키고 콘텐츠 검색의 마찰을 줄였습니다.
TiVo, une filiale de Xperi Inc. (NYSE: XPER), a lancé Des téléviseurs intelligents Sharp alimentés par TiVo sur le marché américain. Selon une enquête menée auprès de 1 001 consommateurs américains, la qualité de l'image, la disponibilité des contenus et les recommandations personnelles étaient des influences clés sur l'achat, le prix étant un facteur décisif.
Le nouveau Téléviseur intelligent QLED Sharp de 55 pouces alimenté par TiVo est maintenant disponible chez des détaillants tels que P.C. Richard & Son, ABC Warehouse et Electronic Express, avec des prix à partir de 299,99 $. Le téléviseur dispose de TiVo OS, qui offre une interface facile à naviguer, axée sur la découverte de contenu et la personnalisation.
La recherche a révélé que 48 % des consommateurs choisissent des téléviseurs en fonction de la marque plutôt que de la plateforme. TiVo OS s'est associé à de grands fournisseurs de contenu, notamment Disney+, Max, Netflix, Prime Video et YouTube, pour améliorer l'expérience de visionnage et réduire les frictions lors de la recherche de contenu.
TiVo, eine Tochtergesellschaft von Xperi Inc. (NYSE: XPER), hat Sharp Smart TVs, die von TiVo betrieben werden, auf dem US-Markt eingeführt. Basierend auf einer Umfrage unter 1.001 US-Verbrauchern stellte das Unternehmen fest, dass Bildqualität, Verfügbarkeit von Inhalten und persönliche Empfehlungen entscheidende Kaufkriterien waren, wobei der Preis ein ausschlaggebender Faktor war.
Der neue SHARP 55-Zoll QLED Smart TV, der von TiVo betrieben wird, ist jetzt bei Einzelhändlern wie P.C. Richard & Son, ABC Warehouse und Electronic Express erhältlich, mit Preisen ab 299,99 $. Der Fernseher verfügt über TiVo OS, das eine benutzerfreundliche Oberfläche bietet, die sich auf die Entdeckung von Inhalten und Personalisierung konzentriert.
Die Forschung ergab, dass 48 % der Verbraucher Fernseher eher nach Marke als nach Plattform auswählen. TiVo OS hat mit großen Inhaltsanbietern wie Disney+, Max, Netflix, Prime Video und YouTube zusammengearbeitet, um das Seherlebnis zu verbessern und die Suche nach Inhalten zu erleichtern.
- Strategic partnership with Sharp to enter U.S. smart TV market
- Competitive pricing strategy at $299.99 for 55-inch QLED TV
- Partnerships with major streaming platforms (Disney+, Max, Netflix, Prime Video)
- Enhanced user interface addressing content discovery pain points
- Faces strong competition in crowded smart TV market
- Consumer survey shows low platform awareness versus brand recognition (48% choose by brand)
Insights
Xperi's launch of Sharp Smart TVs powered by TiVo OS represents a strategic expansion in the competitive smart TV operating system market. This move places TiVo's content discovery strengths at the center of a $299.99 55-inch QLED TV now available through U.S. retailers including P.C. Richard & Son and ABC Warehouse.
The announcement highlights Xperi's content-first approach, differentiating from app-centric competitors by focusing on simplified content discovery across streaming services. Critically, TiVo OS is designed to help OEMs "own and maintain the relationship with the consumer" – an attractive proposition for manufacturers concerned about commoditization by dominant platforms like Roku, Google TV, and Amazon Fire TV.
Xperi's market research revealing
The strategic importance is evident, but without disclosed partnership terms, minimum volume commitments, or revenue-sharing models, the immediate financial impact for Xperi remains unclear. This launch represents execution of a previously announced strategy rather than a transformative development for the company's near-term financial performance.
- Smart TVs Powered by TiVo place consumers at the center of the entertainment experience with a content-first approach
- New research shows that consumers are unaware of smart TV capabilities, highlighting unmet needs
The research found that image quality, presence of content and personal recommendations were the most common purchase influences overall, with the primary reason for purchasing a particular TV often boiling down to price.
“Consumers want easy access to their content without any hassle. However, many smart TV interfaces create friction that disrupts a seamless user experience,” said Geir Skaaden, chief products and services officer at Xperi. “We believe that TVs should deliver the right content to viewers at the right time and we are doing just that through TiVo OS. TiVo OS is solving for this friction by helping viewers find, watch and enjoy their favorite shows and movies quickly and with ease.”
Smart TVs have become a household norm; however, consumers predominantly choose smart TVs based on brand (
A new TV designed to directly address consumer needs
At CES 2025, TiVo announced its entrance into the U.S. market with Sharp Home Electronics Company of America, marking a key milestone of the continued expansion of smart TVs Powered by TiVo. The SHARP 55-inch QLED Smart TV Powered by TiVo is available now to
As consumers navigate a heavily cluttered TV market, TiVo is dedicated to delivering quality solutions, backed by research, that directly address consumer pain points such as content search and discovery. Smart TVs Powered by TiVo utilize a simple, easy-to-navigate user interface, providing consumers with a content-first experience that highlights unbiased, personalized content discovery, reducing search time through fewer clicks. TiVo OS is designed to help keep a consumer on their device in addition to allowing OEMs to own and maintain the relationship with the consumer.
Furthermore, to help ensure that consumers have an exceptional experience, TiVo OS has partnered with leading content providers including Disney+, Max, Netflix, Prime Video, YouTube and more. Disney+, Netflix and Prime Video were among the top 5 SVOD services used by the survey respondents.
By continuously adapting its platform to meet modern home entertainment needs and provide a quality, content-first approach, TiVo is shaping the future of smart TV entertainment and ensuring consumers stay in the center of the entertainment experience.
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2025 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, DTS Play-Fi and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
XPER - P
View source version on businesswire.com: https://www.businesswire.com/news/home/20250312674279/en/
Xperi Media:
Allyse Sanchez, Senior Director of Content Marketing Strategy & External Communications, allyse.sanchez@xperi.com
Source: Xperi Inc
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