TiVo Signs Four Operators to TiVo Broadband
- TiVo Broadband quickly expands with four operators signing up after the CES launch in January 2024.
- Operators like Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications, and Bluepeak offer TiVo Broadband to their subscribers.
- TiVo Broadband provides a visually-rich interface, enhanced streaming experience, TiVo+ integration, content flexibility, seamless integration, and easy deployment.
- The solution aims to simplify TV for end-users, offer personalized content recommendations, and reduce churn in subscription services.
- TiVo Broadband leverages cutting-edge technology to deliver premium SVOD, TiVo+ content, and customer-specific linear channels to broadband-only customers.
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Insights
The introduction of TiVo Broadband by TiVo Platform Technologies LLC and its rapid adoption by four telecommunication operators represents a strategic move within the entertainment and telecommunications sector. This new service is a response to the growing trend of 'cord-cutting', where consumers are moving away from traditional cable television in favor of broadband-only streaming services. By offering a unified platform that enhances the user experience across various streaming services, TiVo Broadband aims to reduce churn and increase user engagement.
From a market research perspective, the adoption of TiVo Broadband by operators like Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications and Bluepeak could be seen as a competitive differentiator. The service's ability to integrate premium SVOD, FAST content and linear channels into one platform can be particularly appealing to broadband-only customers. Moreover, the enhanced user interface and personalized content recommendations provided by TiVo Broadband could lead to increased customer satisfaction and retention rates.
The integration of TiVo+ with over 800 free ad-supported channels is another aspect that can attract users seeking cost-effective entertainment options. This move aligns with industry trends where ad-supported content is gaining traction as a revenue model. As broadband providers continue to explore new revenue streams and customer retention strategies, the partnership with TiVo Broadband could be a significant step in capitalizing on the shift towards streaming services.
From a financial standpoint, the expansion of TiVo Broadband into four additional operators' offerings has the potential to positively impact Xperi Inc.'s revenue streams. As a wholly owned subsidiary of Xperi, TiVo's growth and market penetration directly contribute to the parent company's financial health. The move to provide a broadband-centric entertainment solution could open up new markets and customer segments for TiVo, thus diversifying its revenue sources.
The cost-effectiveness of the deployment, as highlighted by the ease of integration with existing broadband infrastructures, suggests that the solution could be scalable without necessitating significant capital expenditures. This scalability is crucial for rapid expansion and could lead to improved margins over time. Additionally, the service's design to reduce churn and enhance user engagement might translate into more stable and predictable revenue from subscription services, which is a key metric for investors and analysts tracking the company's performance.
It is important to monitor how these partnerships evolve and whether the uptake by subscribers meets the expectations set by the operators and TiVo. Any significant deviation, positive or negative, from anticipated subscriber growth or engagement levels could have material implications for Xperi's stock performance.
The technological implications of the rollout of TiVo Broadband are noteworthy. By leveraging the existing TiVo IPTV Platforms, the service represents an innovative approach to addressing the fragmentation in the entertainment landscape. The ability to transition seamlessly between linear pay TV and broadband is a technological feat that addresses a significant pain point for consumers.
The mention of the service being deployed on Evolution Digital’s EVO FORCE 1™ and FUSE 4K™ stick indicates a commitment to compatibility with high-definition and 4K content, which is becoming the standard for streaming services. The technological underpinning that allows for a visually-rich interface and a content-centric user experience is likely to be a key driver in the adoption of TiVo Broadband.
Furthermore, the seamless integration of the service with operators' existing infrastructure suggests that TiVo has developed a sophisticated backend that minimizes disruption and allows for quick deployment. This is a critical factor for operators looking to rapidly innovate and offer new services without overhauling their current systems. The technological agility provided by TiVo Broadband could become a benchmark in the industry for how streaming services can be effectively and efficiently integrated into existing broadband offerings.
Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications and Bluepeak all now offering their subscribers TiVo Broadband
TiVo is dedicated to delivering a better entertainment experience for its customers and end users in a way that feels more intuitive and personal. TiVo Broadband leverages cutting-edge technology that powers the TiVo IPTV Platforms, which allows operators to enhance the streaming video experience for their broadband-only customers across a range of devices. In addition, TiVo Broadband delivers premium subscription video-on-demand (SVOD), TiVo’s Free Ad-Supported Television (FAST) content network TiVo+, and customer-specific linear channels to an operator’s broadband-only customer base.
“Broadband providers have unique opportunities to harness the popularity of streaming to expand into new branded entertainment services,” said Greg Ireland, IDC’s Future Consumer research director. “A robust entertainment experience platform running on a connected device offers broadband providers a way to deliver a rich variety of streaming services to customers.”
In today’s fragmented entertainment landscape, the challenge of finding something to watch has become taxing for consumers, creating churn in subscription services. TiVo Broadband aspires to leverage decades of entertainment expertise and technological innovation to create a comprehensive entertainment experience with the goal of eliminating silos and simplifying TV for end-users. TiVo Broadband helps operators stay timely and relevant for their subscribers with the ideal streaming experience, inclusive of an unobtrusive user interface, ability to personalize, ability to transition between linear pay TV and broadband, and access to a diverse range of content.
Telecommunication operators Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications and Bluepeak are among the first to offer TiVo Broadband to their subscribers. Subscribers can utilize TiVo Broadband across devices, particularly for those seeking a managed environment; it is available on Evolution Digital’s EVO FORCE 1™ and FUSE 4K™ stick.
“We have continued to build upon our commitment to provide our customers with the best, most cost-effective video consumption service, making the implementation of TiVo Broadband an obvious choice for us,” said Geoff Shook, president and general manager at Buckeye Broadband. “We believe the TiVo Broadband service will provide a meaningful alternative programming source for our customers as we continue to innovate and offer complementary solutions that ease programming issues.”
The key features and benefits of TiVo Broadband include:
- Engaging User Interface: Provides customers with a visually-rich interface, designed to enhance personalized content recommendations, user engagement, and reduced churn.
- Enhanced Streaming Experience: Allows end-users to access their entire library of streaming apps seamlessly through TiVo's platform, providing a unified and convenient streaming experience.
- TiVo+ Integration: Includes TiVo+, which offers content curated from over 800 free ad-supported channels integrated within the content-centric user interface and electronic program guide.
- Content Flexibility: Enables specific operator-driven content and linear channels.
- Seamless Integration: Seamlessly integrates with existing broadband infrastructure, enabling quick deployment without major infrastructure overhauls and backed by TiVo's technology, ensuring high-quality, scalable and reliable content delivery.
- Easy Deployment: Can be effortlessly implemented by operators as a turnkey solution without the complexity often associated with traditional solutions and ecosystem development.
“Embracing the era of connectivity, we are enhancing the streaming video experience for broadband-only customers in new ways, across a full range of devices,” said Jeffrey Glahn, senior vice president, global sales at TiVo. “TiVo Broadband is an ally for operators seeking to advance their offerings to bring consumers to the content they love faster. The commitment of four operators, since the initial launch in January, shows a strong endorsement of our partners and their confidence in our ability to deliver and support innovation.”
For more information on TiVo Broadband, please visit: https://business.tivo.com/products-solutions/tivo-broadband
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD Radio™, Play-Fi®, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
SOURCE: Xperi Inc.
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Xperi Media:
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Source: Xperi Inc
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