DTS Reports: Vehicle Ownership and Role as Third Space Remain Important as Consumers Increase Video Consumption
DTS, a subsidiary of Xperi Inc. (NYSE: XPER), released a report highlighting the enduring importance of vehicle ownership and its role as a third space. The study, based on 3,217 U.S. vehicle owners, reveals that 92% consider their personal vehicle important, with Gen Z and luxury vehicle owners showing the highest preference for viewing cars as a third space.
Key findings show that 88% of respondents listen to audio in cars, while video consumption increased from 31% in 2022 to 47% in 2024. Additionally, 61% expect their vehicle to become an extension of their office or living room. The report emphasizes that 41% spend 30+ minutes taking time alone in their vehicles, and 62% consider AM/FM radio availability important for vehicle purchase decisions.
DTS, una filiale di Xperi Inc. (NYSE: XPER), ha pubblicato un rapporto che mette in evidenza l'importanza duratura della proprietà dell'auto e il suo ruolo come terzo spazio. Lo studio, basato su 3.217 proprietari di veicoli negli Stati Uniti, rivela che 92% dei rispondenti considerano il proprio veicolo personale importante, con Gen Z e proprietari di veicoli di lusso che mostrano la maggiore preferenza per vedere le auto come un terzo spazio.
I risultati chiave mostrano che 88% dei partecipanti ascoltano audio in auto, mentre il consumo di video è aumentato dal 31% nel 2022 al 47% nel 2024. Inoltre, 61% si aspetta che il proprio veicolo diventi un'estensione del proprio ufficio o soggiorno. Il rapporto sottolinea che 41% trascorrono più di 30 minuti di tempo da soli nei loro veicoli, e 62% considerano importante la disponibilità di radio AM/FM nelle decisioni di acquisto dei veicoli.
DTS, una subsidiaria de Xperi Inc. (NYSE: XPER), publicó un informe que destaca la importancia duradera de la propiedad de vehículos y su papel como un tercer espacio. El estudio, basado en 3,217 propietarios de vehículos en EE. UU., revela que 92% considera su vehículo personal importante, siendo Gen Z y los propietarios de vehículos de lujo quienes muestran la mayor preferencia por ver los coches como un tercer espacio.
Los hallazgos clave muestran que 88% de los encuestados escucha audio en los coches, mientras que el consumo de video aumentó del 31% en 2022 al 47% en 2024. Además, 61% esperan que su vehículo se convierta en una extensión de su oficina o sala de estar. El informe enfatiza que 41% pasan más de 30 minutos teniendo tiempo a solas en sus vehículos, y 62% consideran importante la disponibilidad de radio AM/FM en las decisiones de compra de vehículos.
DTS는 Xperi Inc. (NYSE: XPER)의 자회사로서, 차량 소유의 지속적인 중요성과 제3의 공간으로서의 역할을 강조하는 보고서를 발표했습니다. 미국 내 3,217명의 차량 소유자를 대상으로 한 이 연구에 따르면, 92%가 개인 차량을 중요하다고 생각하며, Gen Z와 고급차 소유자가 차량을 제3의 공간으로 보는 데 가장 높은 선호도를 보였습니다.
주요 findings는 88%의 응답자가 차량에서 오디오를 듣고 있으며, 비디오 소비는 2022년의 31%에서 2024년에는 47%로 증가했습니다. 또한, 61%는 자신의 차량이 사무실이나 거실의 연장선이 되기를 기대하고 있습니다. 이 보고서는 41%가 차량에서 혼자 있는 시간을 30분 이상 보내며, 62%는 차량 구매 결정에 AM/FM 라디오의 가용성을 중요하게 생각한다고 강조합니다.
DTS, une filiale de Xperi Inc. (NYSE: XPER), a publié un rapport soulignant l'importance durable de la possession de véhicules et son rôle en tant que troisième espace. L'étude, fondée sur 3 217 propriétaires de véhicules aux États-Unis, révèle que 92% considèrent leur véhicule personnel comme important, avec Gen Z et les propriétaires de véhicules de luxe montrant la plus forte préférence pour percevoir les voitures comme un troisième espace.
Les résultats clés montrent que 88% des répondants écoutent de l'audio en voiture, tandis que la consommation de vidéos a augmenté de 31% en 2022 à 47% en 2024. De plus, 61% s'attendent à ce que leur véhicule devienne une extension de leur bureau ou de leur salon. Le rapport souligne que 41% passent plus de 30 minutes à seul dans leur véhicule, et 62% estiment que la disponibilité de la radio AM/FM est importante pour leurs décisions d'achat de véhicules.
DTS, eine Tochtergesellschaft von Xperi Inc. (NYSE: XPER), veröffentlichte einen Bericht, der die anhaltende Bedeutung des Autobesitzes und dessen Rolle als dritter Raum hervorhebt. Die Studie, die auf 3.217 Fahrzeugbesitzern in den USA basiert, zeigt, dass 92% ihr persönliches Fahrzeug als wichtig erachten, wobei Gen Z und Besitzer von Luxusfahrzeugen die höchste Präferenz zeigen, Autos als dritten Raum zu sehen.
Wichtige Ergebnisse zeigen, dass 88% der Befragten im Auto Audio hören, während der Video-Konsum von 31% im Jahr 2022 auf 47% im Jahr 2024 gestiegen ist. Darüber hinaus erwarten 61%, dass ihr Fahrzeug eine Erweiterung ihres Büros oder Wohnzimmers wird. Der Bericht betont, dass 41% mehr als 30 Minuten allein im Fahrzeug verbringen, und 62% halten die Verfügbarkeit von AM/FM-Radio für wichtig bei Kaufentscheidungen für Fahrzeuge.
- 92% of consumers consider personal vehicle ownership important, indicating strong market stability
- Video consumption in vehicles increased significantly from 31% in 2022 to 47% in 2024
- Strong consumer demand for in-vehicle entertainment features, particularly among Gen Z
- 62% of consumers require AM/FM radio availability, showing sustained demand for DTS audio solutions
- None.
Insights
The survey data reveals significant market opportunities in the connected car entertainment space. With
The findings highlight a strategic opportunity for Xperi to leverage its DTS technology in the automotive sector. The increasing demand for in-vehicle entertainment systems, particularly among younger demographics, could drive revenue growth in their connected car division. The data showing
The evolution of vehicles into entertainment spaces presents significant technological implications. The increase in video consumption from
The demand for improved comfort, personalization and entertainment choices comparable to home systems suggests a need for more sophisticated integrated technologies. Voice command functionality and auto-pay features represent additional revenue streams for technology providers. The challenge lies in delivering these features while maintaining safety standards, particularly with the reported in-motion video consumption.
Personal vehicle ownership is important to
Based on the findings of a survey of 3,217
“There is heartening news for automakers in this consumer report: vehicle ownership is here to stay and its function as something beyond a mode of transportation is important to today’s consumers, whether they choose to be alone, to relax or de-stress in their vehicle, listen to music or watch videos when the car is parked,” said Jeff Jury, senior vice president and general manager of connected car for Xperi.
As the vehicle becomes a more centralized hub for entertainment, consumers will be looking for additional options to help them on their journeys.
“In this context, the ability to intelligently bring mixed content into the vehicle and present it in an easy to find and digestible way for drivers and passengers is becoming more important. And, the fact that automakers’ key future customers (Gen Z) index the highest for viewing their vehicles as a third space, indicates that OEMs might want to focus on the features consumers say will make that third space better to ensure that personal vehicle ownership endures for the long term,” concluded Jury.
Key report takeaways:
Personal vehicle ownership is here to stay
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92% say their personal vehicle is important and only19% of respondents are likely to give it up in the next few years.
The vehicle is a third space
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65% of Gen Zers and63% of millennials view their vehicle as a third space. -
61% of respondents expect their vehicle to eventually become an extension of their office or living room.
A better third space
- Making the vehicle more physically comfortable inside ranked the highest with respondents for making their vehicle a better third space, followed by personalization, voice commands, more entertainment choices and auto pay functionality.
Car owners are using their vehicle to de-stress
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41% say they spend 30 minutes or more ‘taking time alone’ — more time than any other reason measured, except for vacation trips. -
30% have parked their car in a quiet location to recharge, destress and relax, and over one in four (29% ) have driven around without a specific destination, just to clear their head or relax.
Audio is most important in the vehicle third space
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62% of consumers would not even consider buying a vehicle if it did not have AM/FM radio available. -
47% of respondents say video is watched in the car, mostly when parked, though some while in motion. Most video sessions are under 20 minutes and primarily short-form video, with the exception of road trips, which rely more on longer-form video like TV shows and movies.
Download the “Vehicle Ownership and its Role as a Third Space: Alive, Well and Enduring” report here.
Methodology:
DTS’ report, “Vehicle Ownership and its Role as Third Space: Alive, Well and Enduring” is based on the findings of an online survey of 3,217
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, DTS Play-Fi and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. For more information, please visit www.dts.com.
SOURCE: Xperi Inc.
XPER- P
View source version on businesswire.com: https://www.businesswire.com/news/home/20241204183362/en/
Xperi Media:
Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Source: Xperi Inc.
FAQ
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