TiVo Launches TiVo Broadband for Operators Providing a Streaming Platform to Their Broadband Only Subscribers
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Insights
The introduction of TiVo Broadband represents a strategic move by TiVo Platform Technologies LLC and its parent company, Xperi Inc., to capitalize on the growing trend of broadband-only households. This demographic, which often forgoes traditional cable TV in favor of streaming services, presents a lucrative market segment for ISPs and Telecommunications Operators. The ability for these service providers to offer a branded streaming platform could potentially lead to increased customer loyalty and reduced churn, as users seek a more integrated and seamless entertainment experience.
From a market perspective, the inclusion of TiVo+ with over 800 free ad-supported channels could disrupt the traditional SVOD business model by providing an alternative that doesn't require a subscription fee. This could appeal to cost-conscious consumers and potentially attract a new customer base. As a result, service providers may see an uptick in broadband subscriptions, with the added value of the TiVo Broadband service acting as a differentiator in a highly competitive market.
Moreover, the ease of deployment and integration with existing broadband infrastructure suggests a low barrier to entry for service providers, which could accelerate adoption and market penetration. It is important to monitor how quickly service providers adopt this technology and how it impacts subscriber numbers and overall market share.
The technology behind TiVo Broadband leverages the company's existing IPTV Platforms, which indicates an efficient use of R&D and infrastructure. By extending the capabilities of their technology to broadband consumers, TiVo is not only expanding its market reach but also maximizing the return on its technological investments. The focus on a user-centric interface and content discovery could set a new standard in the streaming industry, emphasizing the importance of personalization and ease of use.
Integration with a range of devices, including the Evolution Digital's EVO FORCE 1™ and FUSE 4K™ stick, suggests that TiVo is aiming for wide compatibility, which is critical in an ecosystem where consumers use a diverse array of devices for streaming. The partnership with Evolution Digital could be seen as a strategic alliance that combines hardware and software expertise to enhance the value proposition to service providers.
For stakeholders, the quality and reliability of content delivery, backed by TiVo's technology, could mean a more consistent and high-quality user experience, potentially leading to higher engagement rates and advertising revenue from the TiVo+ service. It will be important to track user adoption rates and engagement metrics to assess the success of this rollout.
The launch of TiVo Broadband could have financial implications for Xperi Inc., the parent company of TiVo. The ability to offer a turnkey solution to service providers may lead to new revenue streams through licensing deals, technology service fees, or revenue-sharing arrangements from advertising on the TiVo+ platform. The focus on reducing churn through an engaging user interface could translate into more stable revenue projections for both TiVo and its service provider partners.
Investors should consider the potential for market expansion and the ability of TiVo Broadband to capture share from competitors. The financial performance of Xperi Inc. could be bolstered by the success of this product, especially if it leads to an increase in market share or creates new markets altogether. However, investors should also be aware of the costs associated with the development and support of such a platform, as well as the competitive landscape of the streaming market, which includes several large and well-established players.
Long-term, the scalability and reliability of the TiVo Broadband solution could result in a favorable cost structure, with the possibility of high-margin returns if the service gains significant traction. Monitoring the adoption rate and customer feedback in the initial rollout phase will be key to evaluating the potential financial impact on Xperi Inc.'s bottom line.
New streaming video platform offers an entire entertainment ecosystem, enabling service providers to own the branding of their devices to broadband only customers
TiVo is dedicated to delivering an extraordinary entertainment experience in a way that feels more intuitive, immersive and personal. Breaking down walled gardens and helping consumers find the content they want to watch quickly and easily has been at the core of this focus.
“With the introduction of TiVo Broadband, TiVo is providing operators with a turnkey solution, enabling them to extend video services, inclusive of streaming apps, TiVo+ free linear TV and more,” said Jeffrey Glahn, SVP Global Sales at TiVo. “This solution aims to ease the challenges of TV fragmentation and content discovery for broadband-only users, providing a seamless and scalable way to bring an enriched entertainment experience to consumers.”
Key Features and Benefits:
- Engaging User Interface: Provides customers with a visually-rich interface, designed to enhance personalized content recommendations, user engagement, and reduced churn.
- Enhanced Streaming Experience: Allows end-users to access their entire library of streaming apps seamlessly through TiVo's platform, providing a unified and convenient streaming experience.
- TiVo+ Integration: Includes TiVo+, which offers content curated from over 800 free ad-supported channels integrated within the content-centric user interface and electronic program guide.
- Content Flexibility: Enables specific operator-driven content and linear channels.
- Seamless Integration: Seamlessly integrates with existing broadband infrastructure, enabling quick deployment without major infrastructure overhauls and backed by TiVo's technology, ensuring high-quality, scalable and reliable content delivery.
- Easy Deployment: Can be effortlessly implemented by operators as a turnkey solution without the complexity often associated with traditional solutions and ecosystem development.
TiVo Broadband is available across a range of devices. For service providers wanting to offer TiVo Broadband in a managed environment, the service is available on Evolution Digital’s EVO FORCE 1™ and FUSE 4K™ stick.
“Our companies have a common objective: to enhance the streaming video aggregation for service providers’ broadband-only customers,” said Marc Cohen, Chief Revenue Officer at Evolution Digital. “Customers will have access to a competitively priced platform that enhances subscribers’ viewing experiences in terms of both quality and affordability, while benefiting from TiVo’s highly engaging, visually rich interface designed to drive customer satisfaction and reduce churn.”
For more information on TiVo’s IPTV Solutions for broadband customers, visit https://business.tivo.com/
Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of the federal securities laws. These forward-looking statements are based on information available to Xperi as of the date hereof, as well as Xperi’s current expectations that involve risks and uncertainties. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause Xperi’s actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, benefits, functionality, attributes, and timing of release of Xperi’s products and related services. These risks, as well as other risks associated with the business, are more fully discussed in Xperi’s filings with the
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD Radio™, Play-Fi®, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240108122475/en/
Xperi Media:
Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Source: Xperi Inc
FAQ
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