TiVo Launches First UK Video Trends Report, Finds Spending on Video Content Services Resilient Despite Cost of Living
- UK consumers spend an average of £78.06 per month on video content sources.
- 42% of UK consumers watch AVOD/FAST channels.
- 76% are ad-tolerant if it means not paying for content.
- Only 11% strongly like the recommendations they receive.
- 21% have stopped their SVOD subscription in the last six months.
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UK consumers purchase an average of six video content sources -
Content discovery experiences are poor with only
11% strongly liking the recommendations they receive from any source
However, while having access to multiple content sources, the inaugural TiVo Video Trends Report:
Of the respondents who pay for video content,
The report also reveals the world of Advertising-Based Video on Demand (AVOD)/Free Ad-Supported Streaming TV (FAST), such as Pluto TV and Freevee, is still in early stages of its path forward, with only
“It’s clear that
Additional TiVo Video Trend Report:
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UK consumers prefer to binge: more than half (52% ) prefer a whole season of a TV show to be available at once so they can binge it, compared to21% who prefer episodes to be released one per week -
Social content reigns: the majority (
81% ) watches social video (e.g., YouTube, TikTok), with26% watching it on a TV several times a week -
Smart TV ownership is very encouraging: nearly three-quarters (
74% ) own a smart TV and15% plan to make a purchase in the next six months (58% replacing a TV and42% to add to another room or location) -
Trust in voice control needs to improve: top reasons for not using voice control are: not being comfortable talking into a device (
32% ); not recognising what they said (28% ); and it’s faster to browse the menus (23% ).
Find more information from the first Video Trends Report:
To learn more, TiVo will be showcasing its video streaming services for smart TVs and the car at IBC 2023 in
Methodology
The TiVo Video Trends Report:
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, and IMAX Enhanced, an IMAX and DTS partnership, have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. Xperi has created a unified ecosystem that reaches highly engaged consumers driving increased value for partners, customers and consumers.
©2023 Xperi Inc. All Rights Reserved. Xperi®, TiVo®, DTS®, HD Radio™, Perceive® and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
SOURCE: Xperi Inc.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20230914241533/en/
Xperi Media:
Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Source: Xperi Inc.