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DTS Launches Clear Dialogue to Improve Dialogue Intelligibility on TVs

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DTS, a subsidiary of Xperi Inc. (NYSE: XPER), has launched DTS Clear Dialogue, an AI-powered on-device solution for TV OEMs to improve dialogue intelligibility. This technology addresses a major consumer complaint, with 84% of surveyed U.S. adults reporting difficulty understanding dialogue in TV shows and movies. DTS Clear Dialogue uses AI audio processing and machine learning to identify, separate, and enhance spoken dialogue, offering personalized audio experiences.

The solution is language-inclusive and content-agnostic, catering to various viewing scenarios. A significant 79% of surveyed consumers expressed increased interest in smart TVs offering this feature. DTS Clear Dialogue allows users to create personalized profiles, addressing hearing impairments, environmental factors, and individual preferences.

DTS, una sussidiaria di Xperi Inc. (NYSE: XPER), ha lanciato DTS Clear Dialogue, una soluzione basata su intelligenza artificiale per i produttori di TV, progettata per migliorare l'intelligibilità del dialogo. Questa tecnologia affronta una delle principali lamentele dei consumatori, con l'84% degli adulti statunitensi intervistati che ha segnalato difficoltà a comprendere i dialoghi nei programmi televisivi e nei film. DTS Clear Dialogue utilizza elaborazione audio AI e machine learning per identificare, separare e migliorare il dialogo parlato, offrendo esperienze audio personalizzate.

La soluzione è inclusiva per tutte le lingue e indipendente dal contenuto, adattandosi a vari scenari di visione. Un'importante 79% dei consumatori intervistati ha manifestato un maggiore interesse per le smart TV che offrono questa funzione. DTS Clear Dialogue consente agli utenti di creare profili personalizzati, affrontando disabilità uditive, fattori ambientali e preferenze individuali.

DTS, una subsidiaria de Xperi Inc. (NYSE: XPER), ha lanzado DTS Clear Dialogue, una solución impulsada por inteligencia artificial para los fabricantes de televisores, diseñada para mejorar la inteligibilidad del diálogo. Esta tecnología aborda una de las principales quejas de los consumidores, con el 84% de los adultos encuestados en EE. UU. reportando dificultad para entender los diálogos en programas de televisión y películas. DTS Clear Dialogue utiliza procesamiento de audio AI y aprendizaje automático para identificar, separar y mejorar el diálogo hablado, ofreciendo experiencias de audio personalizadas.

La solución es inclusiva en cuanto a idiomas y neutral respecto al contenido, adaptándose a varios escenarios de visualización. Un significativo 79% de los consumidores encuestados expresó un mayor interés en los televisores inteligentes que ofrecen esta función. DTS Clear Dialogue permite a los usuarios crear perfiles personalizados, abordando discapacidades auditivas, factores ambientales y preferencias individuales.

DTS는 Xperi Inc. (NYSE: XPER)의 자회사로, TV 제조업체를 위해 대화의 이해도를 향상시키는 DTS Clear Dialogue라는 인공지능 기반의 장치 내 솔루션을 출시했습니다. 이 기술은 소비자 불만의 주요 문제를 해결하며, 미국 성인의 84%가 TV 프로그램 및 영화에서 대화를 이해하는 데 어려움을 겪고 있다고 보고했습니다. DTS Clear Dialogue는 AI 오디오 처리 및 머신 러닝을 활용하여 발화된 대화를 식별하고 분리하며 향상시켜 개인화된 오디오 경험을 제공합니다.

이 솔루션은 언어 포함 및 콘텐츠 중립적으로 다양한 시청 시나리오에 맞추어 설계되었습니다. 응답자의 79%가 이 기능을 제공하는 스마트 TV에 대한 관심이 증가했다고 밝혔습니다. DTS Clear Dialogue는 사용자가 개인화된 프로필을 생성할 수 있도록 하여 청각 장애, 환경 요인 및 개인 선호를 고려합니다.

DTS, une filiale de Xperi Inc. (NYSE: XPER), a lancé DTS Clear Dialogue, une solution sur appareil propulsée par l'IA pour les fabricants de téléviseurs, visant à améliorer la compréhension des dialogues. Cette technologie répond à une principale plainte des consommateurs, avec 84% des adultes américains interrogés signalant des difficultés à comprendre les dialogues dans les émissions de télévision et les films. DTS Clear Dialogue utilise le traitement audio par IA et l'apprentissage automatique pour identifier, séparer et améliorer les dialogues parlés, offrant ainsi des expériences audio personnalisées.

La solution est inclusive pour toutes les langues et indépendante du contenu, s'adaptant à différents scénarios de visionnage. Un 79% des consommateurs enquêtés ont exprimé un intérêt accru pour les téléviseurs intelligents proposant cette fonctionnalité. DTS Clear Dialogue permet aux utilisateurs de créer des profils personnalisés, prenant en compte les déficiences auditives, les facteurs environnementaux et les préférences individuelles.

DTS, eine Tochtergesellschaft von Xperi Inc. (NYSE: XPER), hat DTS Clear Dialogue eingeführt, eine KI-basierte On-Device-Lösung für TV-Hersteller, um die Verständlichkeit von Dialogen zu verbessern. Diese Technologie adressiert ein großes Verbraucherproblem, da 84% der befragten US-Erwachsenen Schwierigkeiten haben, Dialoge in Fernsehsendungen und Filmen zu verstehen. DTS Clear Dialogue verwendet KI-Audioverarbeitung und maschinelles Lernen, um gesprochene Dialoge zu identifizieren, zu trennen und zu verbessern, und bietet personalisierte Audioerlebnisse.

Die Lösung ist sprachunabhängig und inhaltsneutral und spricht verschiedene Betrachtungsszenarien an. Ein beachtlicher 79% der befragten Verbraucher äußerten ein gesteigertes Interesse an Smart-TVs mit dieser Funktion. DTS Clear Dialogue ermöglicht es den Nutzern, personalisierte Profile zu erstellen, um Hörbeeinträchtigungen, Umweltfaktoren und individuelle Vorlieben zu berücksichtigen.

Positive
  • Launch of innovative AI-powered audio solution addressing a major consumer pain point
  • High consumer interest: 79% of surveyed U.S. adults showed increased interest in TVs with this feature
  • Potential to enhance Xperi's market position in the TV OEM sector
Negative
  • None.

Insights

DTS's Clear Dialogue technology represents a significant advancement in TV audio processing. By leveraging AI and machine learning, it addresses a widespread issue: 84% of consumers struggle with dialogue clarity. This solution goes beyond simple audio enhancements, offering personalized profiles that can adapt to individual hearing needs and environmental conditions.

The technology's ability to identify and separate audio elements (dialogue, music, effects) is particularly noteworthy. This granular control could revolutionize the viewing experience, especially for those with hearing impairments or in noisy environments. With 79% of surveyed consumers showing increased interest in TVs offering this feature, it could become a significant differentiator in the competitive smart TV market.

DTS Clear Dialogue taps into a substantial market need, with 84% of consumers reporting dialogue comprehension issues. The high adoption rate of subtitles (77%) as a workaround indicates a clear demand for better solutions. This technology could be a game-changer for TV OEMs, potentially influencing consumer purchasing decisions.

The survey data showing 79% increased interest in TVs with Clear Dialogue suggests a strong market potential. Key use cases like unclear actor speech (40%) and loud non-dialogue elements (38%) highlight specific pain points this technology addresses. For TV manufacturers, integrating Clear Dialogue could provide a competitive edge and potentially command premium pricing in an otherwise commoditized market.

  • Utilizes AI-based audio processing to deliver an on-device solution for TV OEMs
  • Solution identifies, separates and enhances spoken dialogue for TV audio to improve user experience

SAN JOSE, Calif.--(BUSINESS WIRE)-- DTS, Inc., a global leader in next-generation audio and a wholly owned subsidiary of Xperi Inc. (NYSE: XPER), announces DTS Clear Dialogue, a new on-device solution that leverages the latest advancements in AI-based audio processing to improve dialogue intelligibility for TV audio, delivering a more engaging and personalized audio experience for consumers at home.

DTS Clear Dialogue addresses one of the biggest audio complaints from consumers — not being able to clearly understand spoken onscreen dialogue. There are many reasons why consumers have difficulty understanding onscreen dialogue: device limitations, inconsistent audio across content sources, environmental noise or individual hearing abilities. DTS Clear Dialogue provides consumers with the ability to personalize and optimize their audio experience, significantly improving their understanding of dialogue.

“Sound quality is an essential part of the TV and video viewing experience," says Greg Ireland, senior research director at IDC. "IDC's consumer survey results continue to show that sound quality is highly important to a strong majority of viewers. Moreover, sound quality applies to older and young consumers, signaling that solutions that enable improved audio experiences address a highly important facet of the viewing experience for consumers across all generations.”

A recent Xperi survey of 1,200 U.S. adults revealed that 84% of consumers have experienced trouble understanding dialogue during TV shows and movies. In response, over three-quarters (77%) of survey respondents said they use captions/subtitles, with one in three (30%) reporting they are always or often turned on.

“When viewers can’t hear the dialogue, it degrades the quality of their TV experience and turning on subtitles is a workaround, not a solution,” says Geir Skaaden, chief products & services officer at Xperi. “To date, attempts to mitigate audio post-processing limitations don’t address the complex underlying problems across languages, content and environment, and can’t account for each viewer’s individuality. Our device-side AI-based audio processing solution will allow TV OEMs to provide their viewers with the ability to customize and personalize their audio experience.”

DTS Clear Dialogue leverages AI audio processing innovation and machine learning techniques to identify, separate and enhance dialogue so listeners can better understand it. Clear Dialogue is language-inclusive and agnostic to content type (movies, TV shows, sports, live events, etc.).

A significant 79% of U.S. consumers, surveyed by Xperi, said that DTS Clear Dialogue would increase their interest in a smart TV that offered it. Top use cases include when: actors do not speak clearly (40%), non-dialogue audio elements are too loud (38%), viewers want to watch at a lower overall volume to avoid disturbing others (35%) and the TV-watching environment is too noisy (34%).

DTS Clear Dialogue for TV OEMs can:

  • Identify and separate virtually any element within an audio program to optimize its performance — distinguishing between elements such as dialogue, music and special effects.
  • Give users control to create personalized profiles with dialogue and non-dialogue settings, to address hearing impairment, listening environments and audio preferences for varying conditions.

“This new level of AI-powered personalization addresses listener needs and can compensate for individual hearing impairment, device limitations and listening environments for the first time,” continues Skaaden. “Providing this deeper level of understanding and enjoyment of TV content benefits everyone, from the viewers themselves to advertisers, streaming services, movie and TV studios and TV OEMs.”

Visit Xperi at IFA (Sept. 6-10, 2024) Hall 22-306 to find out more and receive a DTS Clear Dialogue demo.

About DTS, Inc.

Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is powering imaging and sensing technologies as well. For more information, please visit www.dts.com.

About Xperi Inc.

Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.

©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, DTS Play-Fi, Perceive and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. IMAX is a registered trademark of IMAX Corporation. All other trademarks and content are the property of their respective owners.

XPER- P

Xperi Media:

Allyse Sanchez, Xperi

Allyse.sanchez@xperi.com

Source: Xperi Inc

FAQ

What is DTS Clear Dialogue and how does it work?

DTS Clear Dialogue is an AI-powered on-device solution for TV OEMs that improves dialogue intelligibility. It uses AI audio processing and machine learning to identify, separate, and enhance spoken dialogue in TV audio, offering a personalized listening experience.

How many consumers experience trouble understanding dialogue on TV according to Xperi's survey?

According to Xperi's survey of 1,200 U.S. adults, 84% of consumers have experienced trouble understanding dialogue during TV shows and movies.

What percentage of consumers showed increased interest in smart TVs with DTS Clear Dialogue?

79% of U.S. consumers surveyed by Xperi said that DTS Clear Dialogue would increase their interest in a smart TV that offered it.

When will DTS Clear Dialogue be demonstrated at IFA?

DTS Clear Dialogue will be demonstrated at IFA from September 6-10, 2024, at Hall 22-306.

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