Choice Paralysis: TiVo’s UK Video Trends Report Finds 84% of Viewers Scroll Aimlessly as Streaming Services Multiply
According to TiVo's 2024 Video Trends Report for the UK, 84% of viewers struggle with content selection as streaming services proliferate. The study reveals that only 16% of viewers know what they want to watch when browsing, while the average number of services used increased from 6.0 to 6.5 year-over-year. Daily viewing time rose to 3.8 hours, with 43% of respondents using free AVOD/FAST services. The report highlights increasing viewer frustration, with 61% switching between multiple apps during viewing sessions and 34% considering canceling their SVOD subscriptions within six months.
Secondo il Rapporto sulle Tendenze Video 2024 di TiVo per il Regno Unito, l'84% degli spettatori ha difficoltà nella selezione dei contenuti a causa della proliferazione dei servizi di streaming. Lo studio rivela che solo il 16% degli spettatori sa cosa vuole guardare mentre naviga, mentre il numero medio di servizi utilizzati è aumentato da 6,0 a 6,5 rispetto all'anno precedente. Il tempo di visione giornaliero è salito a 3,8 ore, con il 43% degli intervistati che utilizzano servizi gratuiti AVOD/FAST. Il rapporto mette in evidenza l'aumento della frustrazione degli spettatori, con il 61% che passa tra più app durante le sessioni di visione e il 34% che sta considerando di annullare i propri abbonamenti SVOD entro sei mesi.
Según el Informe de Tendencias de Video 2024 de TiVo para el Reino Unido, el 84% de los espectadores tiene dificultades para seleccionar contenido debido a la proliferación de servicios de streaming. El estudio revela que solo el 16% de los espectadores sabe lo que desea ver al navegar, mientras que el número promedio de servicios utilizados ha aumentado de 6.0 a 6.5 interanualmente. El tiempo de visualización diario ha aumentado a 3.8 horas, con un 43% de los encuestados utilizando servicios gratuitos AVOD/FAST. El informe resalta el aumento de la frustración de los espectadores, con el 61% cambiando entre múltiples aplicaciones durante las sesiones de visualización y el 34% considerando cancelar sus suscripciones SVOD en un plazo de seis meses.
티보(TiVo)의 2024년 영국 비디오 트렌드 보고서에 따르면, 84%의 시청자가 콘텐츠 선택에 어려움을 겪고 있다고 합니다. 이는 스트리밍 서비스가 증가하고 있기 때문입니다. 연구에 따르면 사용자가 탐색할 때 보고 싶은 콘텐츠를 아는 사람은 오직 16%에 불과하며, 사용되는 서비스의 평균 수는 작년 대비 6.0에서 6.5로 증가했습니다. 일일 시청 시간은 3.8시간으로 증가했습니다, 이에 43%의 응답자는 무료 AVOD/FAST 서비스를 사용하고 있습니다. 보고서는 시청자의 좌절감이 증가하고 있음을 강조하며, 61%가 시청 세션 중 여러 앱을 전환하고 있으며 34%는 6개월 이내에 SVOD 구독을 취소할 것을 고려하고 있습니다.
Selon le Rapport sur les Tendances Vidéo 2024 de TiVo pour le Royaume-Uni, 84% des spectateurs ont du mal à choisir leur contenu en raison de la multiplication des services de streaming. L'étude révèle que seulement 16% des spectateurs savent ce qu'ils veulent regarder en naviguant, tandis que le nombre moyen de services utilisés est passé de 6,0 à 6,5 d'une année sur l'autre. Le temps de visionnage quotidien a augmenté à 3,8 heures, avec 43% des répondants utilisant des services AVOD/FAST gratuits. Le rapport met en évidence une frustration croissante des spectateurs, 61% d'entre eux passant d'une application à l'autre pendant les sessions de visionnage et 34% envisageant d'annuler leur abonnement SVOD dans les six mois.
Laut dem Videotrendbericht 2024 von TiVo für das Vereinigte Königreich haben 84% der Zuschauer Schwierigkeiten bei der Inhaltsauswahl, da die Streaming-Dienste zunehmen. Die Studie zeigt, dass nur 16% der Zuschauer wissen, was sie beim Stöbern sehen möchten, während die durchschnittliche Anzahl der genutzten Dienste von 6,0 auf 6,5 im Vergleich zum Vorjahr gestiegen ist. Die tägliche Betrachtungszeit stieg auf 3,8 Stunden, wobei 43% der Befragten kostenlose AVOD/FAST-Dienste nutzen. Der Bericht hebt die zunehmende Frustration der Zuschauer hervor, da 61% während der Betrachtungssitzungen zwischen mehreren Apps wechseln und 34% in Erwägung ziehen, ihre SVOD-Abonnements innerhalb von sechs Monaten zu kündigen.
- Increased daily viewing time to 3.8 hours per day
- Growth in AVOD/FAST services adoption with 43% of respondents using free services
- Average number of services per viewer increased from 6.0 to 6.5
- 34% of streaming service users plan to cancel SVOD subscriptions within 6 months
- 21% of users cancelled services in the last six months
- User frustration and content discovery issues could impact retention
Insights
The TiVo Video Trends Report reveals significant shifts in U.K. streaming consumption patterns that could impact Xperi's business strategy and market position. The increase in average streaming services per viewer from 6.0 to 6.5 and the 43% AVOD/FAST adoption rate indicate a growing but increasingly fragmented market. However, concerning trends emerge with 34% of users planning to cancel SVOD subscriptions and 84% experiencing choice paralysis.
These findings suggest both opportunities and challenges for Xperi's TiVo subsidiary. The company's focus on content aggregation and discovery solutions aligns with market needs, but high churn rates (21% cancellation in six months) and viewer frustration could impact platform stability and revenue potential. The rise in daily viewing time to 3.8 hours presents monetization opportunities, particularly in the growing AVOD/FAST segment.
Almost half of
Q2 2024 TiVo Video Trends Report:
With more streaming providers making their way to the
Diving deeper, the report finds a lack of personalized recommendations is also driving ‘habit browsing.’ Nearly one-fifth of viewers (
“As streaming options multiply, viewers are facing continued frustration when it comes to finding something to watch, showing ongoing discontent with the difficulty of finding material that suits their personal preferences,” said Gabriel Cosgrave, general manager of EMEA at Xperi. “TV manufacturers need to prioritize key smart TV features such as aggregated and unbiased content offerings, and user experience features like hyper-personalisation and natural voice search so that consumers find content they love quickly.”
Additional TiVo Video Trend Report statistics:
-
U.K. viewing time increases: TV viewing shows no signs of slowing. In fact, daily viewing time rose to 3.8 hours per day, increasing to 4.0 hours for respondents with children in their home and 4.2 hours for viewers inScotland . -
AVOD/FAST adoption is growing steadily:
43% of respondents use free AVOD/FAST services (e.g., FreeVee, Pluto TV), pointing to an increased desire for free content and a high ad tolerance across multiple devices (56% view on TV,18% on a computer,15% on a smartphone). -
Churn and growth:
27% ofU.K. consumers have started using a new service in the last six months, but21% have cancelled a service during the same period, highlighting the competitive pressures facing service providers. -
The rise of watching social content on TV: Over one-third of respondents watch social video content on a TV at least several times a week, an increase of almost
9% since spring 2023 – showing the continued appeal of social video content on a larger screen.
Find more information from the 2024 Video Trends Report:
Methodology
The Q2 2024 TiVo Video Trends Report:
About TiVo
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo targets a passionate group of watchers to increase viewership and engagement across all screens. TiVo is a wholly-owned subsidiary of Xperi Inc. Go to tivo.com and enjoy watching.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences, including IMAX® Enhanced, a certification and licensing program operated by IMAX Corporation and DTS, Inc. Xperi has created a unified ecosystem that reaches highly engaged consumers, driving increased value for partners, customers and consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, DTS Play-Fi and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in
XPER- P
View source version on businesswire.com: https://www.businesswire.com/news/home/20241105128032/en/
Xperi Media:
Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
Source: Xperi Inc
FAQ
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