XPEL UNVEILS FIRST-EVER WINDSHIELD FILM AND NEW CARE PRODUCTS FOR RELIABLE SURFACE PROTECTION
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Insights
The introduction of XPEL's Windshield Protection Film and the expansion of their surface care product line represent strategic moves to diversify their offerings and tap into new revenue streams. The windshield protection market is a niche but growing segment, driven by the increasing cost of windshield repairs and the rising adoption of ADAS (Advanced Driver-Assistance Systems) technologies that can complicate and raise the price of windshield replacements. By entering this market, XPEL capitalizes on the opportunity to mitigate a significant pain point for vehicle owners.
Furthermore, the addition of specialized care products tailored for use with XPEL's protective films and ceramic coatings can encourage brand loyalty and repeat purchases, enhancing customer lifetime value. The competitive pricing of these products, starting at $17.95, suggests an approachable entry point for consumers and indicates a potential volume-driven revenue model. The immediate availability in the U.S. and the planned global rollout in Q3 2024 may signal an optimistic forecast for sales growth and market penetration.
XPEL's move to introduce a Windshield Protection Film is indicative of the automotive industry's broader trend towards preventative maintenance and protection. The film's impact resistance is a value proposition that aligns with consumer demand for durability and longevity in vehicle components. The optical clarity and sensor compatibility of the film also demonstrate an understanding of the importance of maintaining the functionality of ADAS systems, which are becoming standard in new vehicle models.
The complementary nature of the new care products to XPEL's existing offerings suggests a coherent brand strategy focused on end-to-end vehicle surface protection. By ensuring that these products are safe for use on surfaces treated with XPEL's films and coatings, they are positioning themselves as a one-stop-shop for exterior vehicle care, which can enhance cross-selling opportunities and strengthen market position against competitors.
The announcement by XPEL, Inc. to expand its product line has potential implications for the company's financial performance. The introduction of the Windshield Protection Film could address a market need that is currently underserved, potentially leading to an increase in market share and revenue. The film's ability to prevent costly repairs and the brand's established reputation for quality could justify a premium pricing strategy, positively impacting profit margins.
Investors should monitor the adoption rate of the new products and the company's ability to scale production to meet demand, particularly with the global rollout planned for Q3 2024. The initial sales data and customer feedback from the U.S. market could serve as an indicator of the products' performance and their impact on the company's bottom line. It will also be important to watch how these products contribute to the company's overall portfolio and whether they can drive synergies with existing product lines.
Product Line Expansion Helps Ensure Customers Can "Protect Everything"
XPEL WINDSHIELD PROTECTION FILM
For the first time in the company's history, XPEL is offering Windshield Protection Film. This clear, thin film is applied to the outside of a windshield to help make it more impact-resistant and prevent costly rock chips, pitting, and cracks. The added protection gives owners peace of mind by helping them avoid expensive windshield replacements, calibration fees and insurance premium increases, which according to Kelley Blue Book, costs an average of
XPEL Windshield Protection Film is a high-quality film with excellent optical clarity that does not reduce visibility or impact how windshield sensors perform. It is designed to be professionally applied by expert XPEL dealers across the country and is backed by the brand's renowned quality.
CARE PRODUCTS
XPEL is expanding its robust chemical products line to include five all-new solutions that deliver premium surface care results that are safe to use on automotive, motorcycle and marine craft exterior surfaces, including exteriors treated with XPEL's protective films and ceramic coatings. These new products include WASH SOLUTION, FOAM SOAP, PANEL PREP SPRAY and WATERLESS WASH:
- XPEL WASH SOLUTION is a premium cleaning solution that is tough on grime but gentle on paint and is specifically formulated to lift and wash pollutants without stripping away previously applied XPEL ceramic coatings. The starting MSRP for Wash Solution is
$17.95
- XPEL FOAM SOAP delivers deep cleaning power in an easy-to-use application, creating a rich, foamy lather that spreads out for total coverage. The solution's unique formula penetrates the surface area to break down and remove tough, stuck-on grime and the spray-on application and removal process helps reduce the risk of micro-scratches and swirl marks caused by traditional scrubbing methods. It is designed to be used with XPEL's BIG FOAM CANNON and a pressure washer. The starting MSRP for Foam Soap is
$19.95
- XPEL BIG FOAM CANNON brings heavy artillery to the detailing process. This water source attachment produces a steady stream of thick, foamy soap and effectively coats a surface in heavy suds from XPEL Foam Soap. It prioritizes eco-consciousness by minimizing soap and water usage while maximizing efficiency and performance. This product has an MSRP of
$69.95
- XPEL WATERLESS WASH is perfect for those looking to maintain a flawless finish between detailed washes, as it keeps every vehicle's surface looking its brightest without a drop of water. This product works by encapsulating dust and mild dirt to avoid the risk of scratches and swirl marks and cleans surfaces without disturbing or diluting protective layers like waxes, sealants or XPEL ceramic coatings. The starting MSRP for Waterless Wash is
$24.95
- XPEL PANEL PREP helps to remove surface contamination before applying PPF or ceramic coating. The easy-to-use spray effectively removes oils, waxes, and other pollutants that can interfere with the bonding process of film or sealants—creating a "clean slate" during the preparation process for a seamless installation. The starting MSRP for Panel Prep is
$17.95
"At XPEL, we're known for offering the best, high-quality protective solutions on the market and we're continuing that legacy by expanding our portfolio with Windshield Protection Film and five new care products," said Chris DiMinico, XPEL's Director of Product. "These products reinforce our commitment to helping customers protect everything they value, whether that is their cars, homes, businesses, marine crafts and more. We know we have the perfect solution for their needs."
XPEL Windshield Protection Film will be available worldwide in Q3 2024. XPEL's new care products are immediately available for purchase in
About XPEL, Inc.
XPEL is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and architectural window films, and ceramic coatings. With a global footprint, a network of trained installers and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol "XPEL".
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SOURCE XPEL, Inc.
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