XPEL and Rivian Expand Collaboration With New PPF and Window Film Program

Rhea-AI Summary

XPEL and Rivian have expanded their partnership with a new Paint Protection Film (PPF) and Window Film customization program. Through this exclusive program, Rivian R1T and R1S owners in the U.S. and Canada can order XPEL products directly from Rivian's Gear Shop, including ULTIMATE PLUS™ Paint Protection Film and PRIME Window Film. The program offers set pricing, easy installation booking with local XPEL Certified Rivian Network Partners, and includes a 5-year/60K mile warranty aligned with Rivian's factory agreement. This builds upon their existing collaboration, where Rivian already offers full-body XPEL PPF installed on select models at its factory.

Positive

• Expansion of existing partnership with Rivian, a major EV manufacturer
• Direct integration into Rivian's Gear Shop platform
• Geographic expansion covering both U.S. and Canada markets
• New revenue stream through aftermarket sales to Rivian owners

Negative

• None.

Insights

Market Research Analyst

The expanded partnership with Rivian represents a significant strategic move for XPEL, opening up direct access to Rivian's growing customer base through their online platform. This collaboration builds on their existing factory-installed PPF program and creates a new revenue stream through aftermarket sales. The integration into Rivian's Gear Shop, combined with standardized pricing and warranty alignment, positions XPEL as the preferred protection solution for Rivian owners.

The program's structure, featuring both PPF and window film options, could drive higher-margin aftermarket sales through XPEL's certified installer network. With Rivian's production numbers increasing and their vehicles targeting adventure-oriented, premium customers who are likely to invest in vehicle protection, this partnership could materially impact XPEL's revenue growth in the automotive segment.

Rivian Owners Can Now Order XPEL Protection Options Directly from Rivian Website

SAN ANTONIO--(BUSINESS WIRE)-- Today XPEL, Inc. (Nasdaq: XPEL), a global leader in protective films and coatings, and Rivian are expanding their collaboration with a new Paint Protection Film (PPF) and Window Film customization program.

XPEL and Rivian expand collaboration with new Paint Protection Film and Window Film customization program (Photo: Business Wire)

Through this exclusive program, Rivian R1T and R1S owners based in the U.S. and Canada can order XPEL products directly from Rivian’s Gear Shop, which provides set pricing, ease of installation booking with a local XPEL Certified Rivian Network Partner and inclusion of a 5-year/60K mile warranty that aligns with Rivian’s factory agreement. These owners can now customize their vehicle protection with various XPEL products, including:

• ULTIMATE PLUS™ Paint Protection Film, which can be applied to full front, rocker panels and/or door sills, ensures the vehicle’s paint is protected from scratches, chips, stains and daily wear. The film self-heals light scratches and swirls to help maintain a flawless finish and resists UV yellowing to maintain clarity in harsh conditions.
• PRIME Window Film, which delivers added privacy, excellent heat rejection and UV protection by blocking 99 percent of harmful UV rays. Owners can choose from PRIME CS, PRIME XR or PRIME XR PLUS in a variety of tints, depending on their personal needs and style.

This is not the first collaboration between Rivian and XPEL, as Rivian already offers full-body XPEL PPF installed on select models at its factory.

“With this extended collaboration, we’re encouraging Rivian owners to be as adventurous as their vehicles,” said Anthony Pecaski, XPEL’s Senior Manager of Key Accounts. “This new program allows for the enhanced protection and customization each customer desires to keep their vehicle looking great during their ownership experience.”

For best results, XPEL recommends Rivian owners have XPEL’s PPF and window film installed on their vehicles as early as possible. An XPEL Certified Rivian Network Partner can also recommend additional services, not included in this program, for an additional cost when owners schedule their appointment.

Rivian customers based in the U.S. and Canada can now order and book installation by visiting the Rivian Gear Shop or directly on XPEL.com (U.S. or Canada).

About XPEL, Inc.

XPEL is a leading provider of protective films and coatings, including paint protection film, surface protection film, window films and ceramic coatings in the automotive, architectural and marine industries. With a global footprint, a network of trained installers and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL”.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241120547634/en/

For more information, contact:

Steve Janisse

News Makers Media

steve.janisse@newsmakersmedia.com

Allyson Molina

News Makers Media

allyson.molina@newsmakersmedia.com

Source: XPEL, Inc.

FAQ

What products are included in XPEL's new Rivian collaboration program?

The program includes ULTIMATE PLUS™ Paint Protection Film for full front, rocker panels and door sills, and PRIME Window Film available in PRIME CS, PRIME XR or PRIME XR PLUS varieties with various tint options.

What warranty does XPEL offer for Rivian vehicle protection products?

XPEL offers a 5-year/60K mile warranty that aligns with Rivian's factory agreement.

Where can Rivian owners purchase XPEL protection products?

Rivian owners in the U.S. and Canada can order XPEL products directly through the Rivian Gear Shop or on XPEL.com.

Which Rivian models are eligible for XPEL's protection program?

The program is available for Rivian R1T and R1S models in the U.S. and Canada.