XPEL Showcases New Products and Collaborations at SEMA 2024

Rhea-AI Summary

XPEL (Nasdaq: XPEL) announces its participation in the SEMA Show 2024 in Las Vegas, showcasing new products and partnerships. Key highlights include collaborations with Kia America and Tesla. The company will display its new Windshield Protection Film, demonstrated on a Tesla Model 3, designed to enhance impact resistance and prevent repairs. XPEL has partnered with Kia to protect multiple vehicles, including a 2024 Sorento SUV featuring STEALTH™ Paint Protection Film and other protective solutions. Additionally, Tesla owners in the U.S. and Canada can now directly order PRIME window film installation through XPEL with set pricing and warranty inclusion.

Positive

• New product launch: Windshield Protection Film expanding product portfolio
• Strategic partnerships with major automotive brands (Kia and Tesla)
• Direct ordering program established with Tesla for window film installations

Negative

• None.

Insights

Market Research Analyst

The showcased collaborations with major automotive brands like Tesla and Kia demonstrate XPEL's growing market penetration and brand strength. The new Tesla direct ordering program for window films is particularly noteworthy, as it creates a streamlined revenue channel through Tesla's massive customer base. The launch of the Windshield Protection Film expands XPEL's product portfolio in the high-margin automotive protection segment.

The partnership with Will Castro's Unique Academy addresses a critical industry bottleneck - the shortage of skilled technicians. This strategic move could help scale installation capacity, which is essential for long-term growth. While these developments show positive momentum in XPEL's business strategy, the immediate financial impact may be gradual as these initiatives take time to materialize into significant revenue streams.

The premier automotive films and coatings company highlights new Windshield Protection Film, an upfitted Kia concept, an exclusive Tesla program and more.

SAN ANTONIO--(BUSINESS WIRE)-- XPEL, Inc. (Nasdaq: XPEL), a global leader in protective films and coatings, will highlight a wide-range of products and new partnerships at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas, November 5-8, 2024.

XPEL’s all-new Windshield Protection Film is applied to the outside of a windshield, helping to make it more impact-resistant and prevent costly repairs. (Photo: Business Wire)

XPEL’s display will showcase its full suite of world class-leading automotive protective films and coatings and will highlight its collaborations with Kia America, Tesla and more.

XPEL SEMA highlights:

• XPEL and Kia America teamed up to protect multiple Kia vehicles at the show including a 2024 Kia Sorento SUV covered with XPEL’s STEALTH™ Paint Protection Film (PPF), XPEL™ PRIME XR PLUS nano-ceramic window film, FUSION PLUS™ ceramic coating and more. This “immersive overlanding” concept, featured in XPEL’s display, will be upfitted with a number of Kia genuine accessories and aftermarket parts – including an awning, digital projector and mobile projector screen – to help take traditional overlanding to the next level. In other booths, Kia America will also present outfitted Kia Sportage and Telluride vehicles, both of which are protected with XPEL products.

• XPEL and Tesla will highlight a new product and a new offer. First, in its display, XPEL will demonstrate the application of its all-new Windshield Protection Film on a Tesla Model 3. This film is applied to the outside of a windshield to help make it more impact-resistant and prevent costly repairs. In addition, this vehicle will also show XPEL’s PRIME window film that delivers excellent heat rejection and UV protection, as well as enhanced privacy. Tesla owners in the U.S. and Canada can now order and book installation of this Tesla-recommended window film directly from XPEL which provides set pricing, ease of installation and Tesla warranty inclusion. More information can be found HERE (U.S.) and HERE (Canada).*

• On Wednesday, November 6, at 3:00 PT, Will Castro and top students from his Unique Academy will be in attendance. XPEL partnered with Castro, the legendary car customizer and TV star, earlier this year on his NYC-based student mentorship program. To help address the drastic need for more auto technicians, the 12-week program provided hands-on instruction such as applying window film, ceramic coating and paint protection film – as well as business and leadership skills – taught in part by XPEL trainers.

XPEL’s SEMA display is located in the West Hall, booth #52065, of the Las Vegas Convention Center.

*Currently, the Tesla/XPEL ordering program is solely for XPEL™ PRIME window film and does not include Windshield Protection Film.

About XPEL, Inc.
XPEL is a leading provider of protective films and coatings, including paint protection film, surface protection film, window films and ceramic coatings in the automotive, architectural and marine industries. With a global footprint, a network of trained installers and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL”.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241030688212/en/

For more information, contact:

Steve Janisse

News Makers Media

steve.janisse@newsmakersmedia.com

Allyson Molina

News Makers Media

allyson.molina@newsmakersmedia.com

Source: XPEL, Inc.

FAQ

What new products is XPEL (XPEL) showcasing at SEMA 2024?

XPEL is showcasing its new Windshield Protection Film, demonstrated on a Tesla Model 3, along with PRIME window film and other protective solutions.

What partnerships did XPEL (XPEL) announce for SEMA 2024?

XPEL announced partnerships with Kia America for protecting multiple vehicles including the 2024 Sorento SUV, and Tesla for a direct ordering program for window film installations.

Where can Tesla owners order XPEL (XPEL) PRIME window film installation?

Tesla owners in the U.S. and Canada can order PRIME window film installation directly through XPEL with set pricing and Tesla warranty inclusion.