XPEL Named Title Sponsor of Texas Motor Speedway’s Second Race of INDYCAR SERIES Doubleheader

Rhea-AI Summary

XPEL, Inc. (NASDAQ: XPEL) announces a multi-year sponsorship at Texas Motor Speedway, naming the second race of the 2021 NTT INDYCAR SERIES as the XPEL 375. Scheduled for May 2, the event aims to enhance brand visibility in key markets, building on XPEL's previous sponsorship with Team Penske. This strategic move follows XPEL's commitment to motorsports, allowing the company to reach more consumers and authorized dealers. The new race date marks a shift from the traditional June event, contributing to Texas Motor Speedway's 25th anniversary celebrations.

Positive

• Secured a multi-year sponsorship at Texas Motor Speedway, enhancing brand visibility.
• The XPEL 375 event aligns with the company's marketing strategy targeting consumers and dealers.
• Previous successful partnership with Team Penske strengthens motorsports branding.
• New race date offers fresh promotional opportunities for the company.

Negative

• None.

XPEL, Inc. (NASDAQ: XPEL) – a leading provider of protective films and coatings today announced a multi-year sponsorship at Texas Motor Speedway. The second race of the 2021 NTT INDYCAR SERIES doubleheader, scheduled for Sunday, May 2, will be called the XPEL 375. The race will be televised live on NBCSN with coverage beginning at 4 p.m. CT.

XPEL is a leading provider of protective films and coatings offering high-quality products, world-class customer support and a global network of trained installers. By securing the naming rights for the XPEL 375, the company expects to generate significant brand exposure among core marketing segments including authorized dealers as well as consumers. The race sponsorship is the Company’s second major professional motorsports activation in as many years.

“Last year we became the ‘Official Protective Film Partner’ of Team Penske and embarked on our sponsorship journey with Josef Newgarden and his No. 2 Chevrolet,” said XPEL President and Chief Executive Officer, Ryan Pape. “Our new partnership with Texas Motor Speedway solidifies our investment in the sport and we are excited to see how the race sponsorship will drive increased brand awareness to benefit our business.”

The speedway’s early May race date is new for 2021, replacing its traditional June INDYCAR SERIES race date which began and ran continuously since its inaugural season in 1997. Texas Motor Speedway held a same-day INDYCAR SERIES doubleheader on June 11, 2011, with each race paying half points toward the season championship. Each race of this season’s doubleheader races will pay full points.

“The XPEL 375 will be a second fantastic day of NTT INDYCAR SERIES excitement to kick off Texas Motor Speedway’s 25^th Season of Speed,” said Texas Motor Speedway President and General Manager Eddie Gossage. “We’re thrilled to be working with yet another industry leader, with roots firmly established in Texas, to bring the best in open-wheel racing to race fans from across Texas and throughout the country.”

Texas Motor Speedway hosted two events annually from 1998-2004, with the second race held in either September or October and which served as the season finale in all but 1998. The Great American Speedway has hosted a total of 32 NTT INDYCAR SERIES races.

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About XPEL
XPEL is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/residential window films, and ceramic coatings. With a global footprint, a network of trained installers and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL.” https://www.xpel.com/

About Texas Motor Speedway
Texas Motor Speedway is among the largest sports stadiums in the United States and features an array of amenities such as the world’s largest TV that make it one of the premier venues in the world of sports. The 1.5-mile superspeedway located in Fort Worth hosts all three NASCAR national series as well as the NTT IndyCar Series among its various races and specialty events throughout the year. Since opening in 1997, Texas Motor Speedway has generated an annual economic impact of approximately $300 million to the North Texas region. Texas Motor Speedway is owned and operated by Speedway Motorsports, LLC, a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit texasmotorspeedway.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210302005248/en/

FAQ

What is the significance of the XPEL 375 race for XPEL?

The XPEL 375 race represents a major promotional opportunity for XPEL, enhancing brand exposure in key markets.

When will the XPEL 375 take place?

The XPEL 375 is scheduled for May 2, 2021.

How did XPEL's previous sponsorship impact the company?

XPEL's previous sponsorship with Team Penske increased brand awareness and solidified its presence in the motorsports sector.

What type of products does XPEL offer?

XPEL offers protective films and coatings, including automotive paint protection film, surface protection film, and window films.