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Qualtrics, symbol XM, is a rapidly growing software-as-a-service company best known as the provider of the world’s leading insight platform. Over 8,000 enterprises globally, including half of the Fortune 100 and 99 of the top 100 business schools, rely on Qualtrics technology to capture valuable insights from customers, employees, and the market all in one place. These insights enable businesses to make informed, data-driven decisions.
Qualtrics offers a comprehensive suite to collect, analyze, and act on feedback, facilitating various applications such as customer satisfaction, employee engagement, 360-degree reviews, brand management, market research, and product concepts. The company’s clientele spans global enterprises, academic institutions, and government agencies.
Recent achievements include a partnership with Oculi Data to offer national benchmarking and reporting on nursing care metrics. This collaboration aims to enhance patient and nurse satisfaction by providing healthcare organizations with detailed data to support their Magnet Journey® and other quality improvement initiatives. The integration of Qualtrics’ patient and nurse satisfaction data with Oculi Data’s clinical metrics allows for a holistic approach to nursing excellence.
Qualtrics is also renowned for its flagship event, X4: The Experience Management Summit, which will return to Salt Lake City in May 2024. This event gathers over 10,000 professionals from various industries to discuss the latest trends and AI-powered innovations in experience management. Attendees have the opportunity to learn from industry leaders and gain insights into how experience management can make businesses more human.
Financially, Qualtrics is solid, backed by a vast universe of experience data forming the largest database of human sentiment in the world. The company operates from its co-headquarters in Provo, Utah, and Seattle, with 28 offices globally. The advanced AI technologies employed by Qualtrics help organizations listen, understand, and act on customer and employee feedback efficiently, ensuring secure data collection and analysis through HITRUST certification and FEDRAMP compliance.
Qualtrics reports that despite economic concerns, 83% of C-suite executives anticipate revenue growth over the next 12 months. Executives are increasingly optimistic, with 66% expecting overall organizational growth, up from 59% in 2021. Amid inflation worries, 73% plan to boost technology spending, and 72% intend to invest in workforce retention. Concerns about COVID’s lasting impacts persist, with 56% of leaders believing its effects will continue beyond 2022. This study surveyed 535 C-level leaders in June 2022, highlighting significant shifts in business priorities.
According to a recent study by Qualtrics (NASDAQ: XM), 59% of marketers consider the metaverse to be their most successful advertising channel. Despite budget constraints, 96% recognize the importance of being present on all platforms, although 90% feel overwhelmed by too many channels. Notably, 37% of those not advertising in the metaverse cite lack of validation as a major barrier. The study indicates a growing trend, with 97% of marketers likely to increase their metaverse advertising in the next five years.
Qualtrics (NASDAQ: XM) reveals that twenty U.S. universities, including Butler University, Sacramento State, and the University of South Alabama, have adopted the Student Well-being Institutional Support Survey (SWISS) to enhance student health services. The survey highlights gaps in wellness support, with significant findings on mental health issues and food insecurity among students. College leaders aim to utilize actionable data from SWISS to improve physical, mental, and financial wellness, enhancing overall student experiences as campuses prepare for a post-pandemic environment.
Qualtrics (NASDAQ: XM) and ServiceNow (NYSE: NOW) have launched Qualtrics Embedded Insights, a new app aimed at enhancing employee and customer service experiences. The app offers a unified view of experience and operational data, allowing IT and customer service agents to respond effectively to needs. Research reveals that 81% of IT professionals waste significant time on tech inefficiencies, emphasizing the demand for streamlined solutions. The integration also facilitates automation and personalized services, critical for improving productivity and customer loyalty.
Qualtrics (Nasdaq: XM) has been recognized as a Leader in The Forrester Wave™: People-Oriented Text Analytics Platforms, Q2 2022. The company achieved the highest scores in strategy, product vision, omnichannel data integration, and partner ecosystem. Over the past year, Qualtrics processed more than 1.8 billion interactions. Its recent acquisition of Clarabridge enhances its platform with advanced omnichannel analytics. Qualtrics' AI capabilities enable organizations to gather insights from customer feedback in 23 languages, supporting enhanced decision-making and experience management.
Qualtrics (NASDAQ: XM) has launched Qualtrics Quality Management (QM), an AI-driven solution aimed at enhancing customer interactions in contact centers. Key findings reveal that over 33% of agents feel their performance is inadequately assessed and only 41% receive incentives for personalized service. The QM system employs Intelligent Scoring to evaluate agent performance and offers insights to improve customer satisfaction while reducing operational costs. Major organizations, such as Vera Bradley, are already utilizing this system to enhance quality assurance and engage agents more effectively.
Qualtrics (Nasdaq: XM) has expanded its operations in Japan by launching the Qualtrics XM/OS platform through a local AWS data center. The company has also established a new headquarters in Tokyo and introduced tailored Experience Management Solutions, such as a Stress Assessment Tool for local organizations. This move aims to enhance customer and employee experiences while complying with local regulations. Qualtrics is committed to supporting businesses and governments in Japan, reinforcing its position in a key market.
Qualtrics (NASDAQ: XM) reveals in its latest study that customer feelings are more crucial than achieving goals in brand loyalty. The annual US Consumer Benchmark study, surveying over 9,000 consumers, shows that those who felt delighted were 10.3 times more likely to recommend a brand compared to those who felt upset. A staggering $1.9 trillion in US sales is at risk due to negative customer experiences. Companies must focus on customer emotions to enhance loyalty, especially amid economic turbulence.
Qualtrics (NASDAQ: XM) has launched Course Evaluations to enhance student engagement and retention as college enrollment declines, down 5% since 2019. This solution simplifies the evaluation process, allowing real-time feedback and immediate access to results, enabling schools to address issues proactively. William Paterson University in New Jersey has adopted this platform, moving from outdated pen-and-paper methods to a unified digital system. Qualtrics aims to support educational institutions in adapting to the evolving learning environment, enhancing the overall student experience.
5 For The Fight, a nonprofit initiative launched by Qualtrics, announced $1.1 million in grants to seven new cancer researchers.
The researchers will focus on crucial areas such as cancer prevention in minority populations, improved treatments for gynecological cancer, and new imaging methods for pediatric cancers. This third class of fellows totals over 30 researchers, with funding provided for three years each.
5 For The Fight has raised nearly $30 million since its inception, with all funds directly aiding leading cancer researchers.
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